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How would we recognise a truly sustainable enterprise if we saw one?

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Seminar presentation to staff and students at Griffith University in Brisbane during Sustainability Week, 7-11 April, 2014. Repeated at the Institute for Rural Futures, University of New England, Armidale, 15 April, 2014.

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How would we recognise a truly sustainable enterprise if we saw one?

  1. 1. Sustainability Week 7-11 April 2014 Institute for Rural Futures Armidale, NSW 15 April 2014 Professor Jeremy B Williams Director, Asia Pacific Centre for Sustainable Enterprise TheGreenMBA
  2. 2. @TheGreenMBA @APCSE slideshare.net/jembwilliams #SustEnt
  3. 3. ‘Follow the Leaders’ – a sculpture by Isaac Cordal, Berlin, Germany, 2011
  4. 4. “The sooner you start mitigating the easier it is to adapt. Clearly we could get closer and closer to tipping points and thresholds which would make adaptation totally impossible beyond that stage.” (April 2014) Rajendra Pachauri Head, IPCC
  5. 5. <20C
  6. 6. Highest level for at least 800,000 years
  7. 7. Dr. Malte Meinshausen
  8. 8. Me My kids My grandkids? This is the critical decade for action
  9. 9. 1: a project or undertaking that is especially difficult, complicated, or risky 2: readiness to engage in daring or difficult action 3: (a) a unit of economic organisation or activity; especially a business organisation (b) a systematic purposeful activity
  10. 10. There is a multiplicity of organisational and business types that might be characterised as Private sector Public sector Civil society For profit Not for profit In transition Start-ups
  11. 11. is not governed by profit maximisation
  12. 12.
  13. 13. stakeholders and investors see value creation opportunities and cost reduction opportunities in the strategic use of sustainability concepts, practices and innovation
  14. 14. • a clear understanding of its role in the creation of economic, environmental and social value • more value is generated if it is driven by a compelling sustainability vision accompanied by the monitoring of performance relative to that vision „How much closer to sustainable success are we?’ is a much better question than: ‘How much less unsustainable are we?’
  15. 15. (Willard, 2011)
  16. 16. Ecological case Social case Business case Eco-efficiency Eco-effectiveness Socio-efficiency Socio-effectiveness Ecological equity Sufficiency Sustainable enterprise Intra- generational equity Inter- generational equity Social responsibility Futurity Ecological stability Ecological sustainability A model for sustainable enterprise (Young & Tilley, 2006; Dyllick & Hockerts, 2002)
  17. 17. (with a viable business model)
  18. 18. http://youtu.be/1e8xgF0JtVg
  19. 19. Ecological case Social case Business case Eco-efficiency Eco-effectiveness Socio-efficiency Socio-effectiveness Ecological equity Sufficiency Sustainable enterprise Intra- generational equity Inter- generational equity Social responsibility Futurity Ecological stability Ecological sustainability
  20. 20. Eco-efficiency Socio-efficiency Eco-effectiveness Sufficiency Ecological equity Social responsibility Socio-effectiveness Futurity Intra-generational equity Inter-generational equity Ecological stability Ecological sustainability
  21. 21. People need more than to be scolded, more than to be made to feel stupid and guilty. They need more than a vision of doom. They need a vision of the world and of themselves that inspires them. From Ishmael, by Daniel Quinn, 1992
  22. 22. profjeremybwilliams

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