Presentation at Education Innovation Conference 2012, Singapore, organised by SPRING Singapore

1. Leveraging Digitised Intellectual Property to
Build a Global Education Business
Dr Jeremy B. Williams
Chief Academic Officer

2. 2
Overview
1. About Knowledge Universe
2. The hazards of IP management in the digital age
1. Creative Commons and the new price of content
2. MOOCs and the open education movement
3. Penetrating large volume, low price point markets
4. Public private partnerships
5. Summary and conclusions

4. 4
Established Global HQ in Singapore subsequent to negotiations with EDB
KU has since made capital investments of > $200 million in Singapore

5. 5
Operational expertise
 Deep experience operating a large multi-country system
 Extensive management capabilities
 Deep management bench
 ECE, multi-unit global, Fortune 50 experience
 Ownership of “best-in-class” operating systems
 Significant relationships with local, state and national governments
 Development of proprietary, world class curricula
 Transparency/ accountability with board, shareholders and creditors

6. 6
Integration experience
 Since 1998 Knowledge Universe has acquired and successfully integrated numerous businesses
representing more 3,000 locations
 Knowledge Universe management has significant experience planning and successfully executing
complex integration strategies in the following areas:
 Systems (financial, MIS, CRM, etc.)
 Management/ financial reporting structures
 Centre level operations
 Brand and business culture
 Curriculum

7. 7

8. 8

9. Change the early years. Change life.
9

10. 10
The complexities of ECE programme delivery
Child
development
theories
Regulatory Early learning
requirements standards
Accreditation Curriculum Licensing
standards Offerings standards
Market Operational
demands considerations
Pedagogical
best practice

11. 11

12. 12

14. 14

15. 15
It’s not just about
curriculum content, but
how it is delivered

16. 16
Knowledge management

17. • Login records
• Tracking systems
• Pop-ups about
penalties for theft
17

18. 18
There is no truly secure way of securing IP

19. 19
IP creation
• Provides services to KU SEA-based operations
• Comprises research analysts, curriculum project managers, curriculum specialist, and learning
design specialists
• AIC is a key beneficiary, with projects including, for example:
 Digitisation and application of WSQ framework to Diploma in Early Childhood Care and
Education–Leadership (DECCE-L) and Diploma in Early Childhood Care and Education–
Teaching (DECCE-T)
 Digitisation of the Certificate in Pre-school Teaching (CPT), Fundamentals Certificate in Early
Childhood Care & Education (CFE) and Certificate in Infant & Toddler Care & Development
(CIT)
 Digitisation of BA(Hons)
 Development of Information Literacy module

20. 20

21. 21

22. 22
Social Media for Education
Technology Mediated Assessment
Immersive Learning: Games & Augmented Reality in
Education
Digital Discipline Learning

23. 23

24. 24

25. 25
Best Public
Choice Award for
Use of Social
Media in
Education
(73812 people voted for the
public choice awards)

26. 26
… it’s just learning

27. 27
participatory pedagogy

28. 28

30. 30
The new price of
content is …

31. 31

32. 32
• Coined the term “the long tail”; the business strategy of
pursuing many little fish (versus a few big fish), as typified
by both Amazon and Netflix
• Linked to the dramatic fall in unit costs arising from
digitisation – now cost effective to produce for niche
markets

33. 33

34. 34

36. 36

37. 37

38. 38
Growing cynicism over the value of
the traditional model of education

39. 39
What is a MOOC?

40. 40

41. 41

42. 42

45. How to monetise ‘free’ …
Tim O’Reilly

48. • Projected global
teacher shortage
2009-2015 … 8.2
million
• India will need
the greatest
inflow of new
teachers in the
world – more
than 2,000,000

49. Population: 1.15 billion; 1.6% p.a.
Per capita income: US$1089 (US$4542 in PPP)
50% of the population is below 25 years
360 million children of school-going age
The largest child population in the world

50. 50
India ranks 99th out of 125 on the EFA Development Index

51. 51
3.4% of children aged 2-4 yrs are in pre-school (cf. 14.4% in the US)

52. 52
The Indian government estimates that 12.6 million children under
the age of 14 are engaged in child labour

53. 53
By any standard, the public education
system has failed

54. 361 million should be in
school
219 million are in
school
Drop-out rates …
Grades 1-4: 16% (25m)
Grades 5-8: 43% (39m)
Grades 9-12: 68% (78m)

55. With a female literacy
rate of 47.8%, India is
in fifth bottom
position in the world
(UNESCO)

56. 56
• Considered to be at expense of
investment in boys’ education
• There is an acute shortage of
women teachers
• Adolescent girls may stop
attending schools due to absence
of toilets

57. 57
Teacher absenteeism on any given day is around 25%

58. 58
Household spending on education ranks 2nd after food and groceries

59. 59
Ex-child labourers in rural India. This school opened to hold 50
children. On the first day, 150 turned up.

61. 61
Public-private
partnerships may
offer a solution …

62. 62

63. Could India’s ECE / primary teachers be junior high school
graduates delivering on an online curriculum?

64. Outdated
infrastructure and
pedagogies can be
replaced through …
… third party provision of
buildings, solar
power, curriculum and ICT

66. • Looming teacher shortages in India
• Rapid growth in ECE sector
• No government regulation

67. The virtues of robust information systems
and a digitised curriculum
• Can respond to market needs quickly and efficiently
• Customisation is relatively straightforward
• Average costs decline with volume
• Allows for consideration of alternative business models
• The value of IP can be leveraged more effectively
• Transformational educational change is made a reality

68. Section 2
http://4.bp.blogspot.com/-
I7hOqDj8Kzw/TViCDv4rwCI/AAAAAAAAAFo/CjyaOTIHZsc/s1600/you+can+click+bu
t+you+can%2527t+hide.jpg
http://images.smh.com.au/2011/11/01/2743485/cyber-attack-AL_-420x0.jpg
Section 3
http://www.pims.org/system/files/images/time_person__of_the_year2.jpg
http://vitodibari.com/Blogging%20the%20Future/ChrisAnderson.jpg
http://findability.org/images/longtail.jpg
http://www.focusnetworks.com.br/focusview/wp-
content/uploads/2009/08/free.jpg
http://www.nathaliemagniez.com/wp-content/uploads/2009/07/free.png
Section 4
http://farm1.static.flickr.com/142/380088170_02de83a46b.jpg?v=0
http://www.udacity.com/
http://liangsun.org/wp-content/uploads/2012/04/cs101.png
http://25.media.tumblr.com/tumblr_lytlf7ZeUI1qejjfeo1_500.jpg
Section 5
http://endpoverty2015.org/goals/universal-education
http://unesdoc.unesco.org/images/0015/001547/154743e.pdf
http://www.flickr.com/photos/alokputul/
http://www.flickr.com/photos/happyhorizons/
Section 6
http://www.flickr.com/photos/happyhorizons/
http://news.bbc.co.uk/2/hi/in_pictures/7115712.stm
Section 7
http://www.usnews.com/dbimages/master/3318/FE_DA_080130indiastudents.jp
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