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Jeremy B Williams
Professor & Director
Asia Pacific Centre for
Sustainable Enterprise
@TheGreenMBA
Presentation to
Latino Australia Education
Griffith International
Brisbane, QLD
13 May 2014
@TheGreenMBA
@jeremybwilliams
@APCSE
slideshare.net/jembwilliams
#GILAE
https://www.youtube.com/watch?v=WfGMYdalClU&list=PL2EF5105853E9B5E
A
‘Follow the Leaders’ – a sculpture by Isaac Cordal, Berlin, Germany, 2011
“The sooner you start
mitigating the easier it
is to adapt. Clearly
we could get closer
and closer to tipping
points and thresholds
which would make
adaptation totally
impossible beyond
that stage.”
(April 2014)
Rajendra Pachauri
Head, IPCC
<20C
Highest level for at least 800,000 years
Dr. Malte Meinshausen
Me
My kids
My grandkids?
This is the critical decade for action
1: a project or undertaking that is especially difficult, complicated, or risky
2: readiness to engage in daring or difficult action
3:
(a) a unit of economic organisation or activity; especially a business organisation
(b) a systematic purposeful activity
There is a multiplicity of organisational and
business types that might be characterised as
Private
sector
Public sector Civil society
For profit Not for profit
In transition Start-ups
is not governed by profit maximisation
≠
stakeholders and investors see value
creation opportunities and cost
reduction opportunities in the strategic
use of sustainability concepts, practices
and innovation
• a clear understanding of its role in the creation of
economic, environmental and social value
• more value is generated if it is driven by a compelling
sustainability vision accompanied by the monitoring
of performance relative to that vision
‘How much closer to sustainable success are we?’
is a much better question than:
‘How much less unsustainable are we?’
(Willard, 2011)
Ecological
case
Social
case
Business
case
Eco-efficiency
Eco-effectiveness
Socio-efficiency
Socio-effectiveness
Ecological equity Sufficiency
Sustainable
enterprise
Intra-
generational
equity
Inter-
generational
equity
Social responsibility
Futurity
Ecological stability
Ecological sustainability
A model for
sustainable
enterprise
(Young & Tilley, 2006;
Dyllick & Hockerts, 2002)
(with a viable business model)
Eco-efficiency
Socio-efficiency
Eco-effectiveness
Sufficiency
Ecological equity
Social responsibility
Socio-effectiveness
Futurity
Intra-generational equity
Inter-generational equity
Ecological stability
Ecological sustainability
People need more than to be scolded,
more than to be made to feel stupid and
guilty. They need more than a vision of
doom. They need a vision of the world
and of themselves that inspires them.
From Ishmael, by Daniel Quinn, 1992
MBA iPhone App
Search iTunes Store for:
“Griffith MBA”
International Rankings and Accreditation
 Top 5% of business schools
worldwide
 5* received 10 times
 Top in Australia and 26 in
world
 Best Value for Money in
Australia in 2011
 First Australian business
school admitted
 First Australian business
school admitted
profjeremybwilliams

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What is sustainable enterprise and why do we need it?