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Social Media for Marketing B2B Products,[object Object],How Facebookand Twitter can be set up and managed with a minimum of effort to generate results for B2B marketers,[object Object],by Jennifer Beever CMC IMCP,[object Object],Twitter: @cmo4hire,[object Object]
If you could have a presence on Facebook at a minimum of effort, would it be worth it?,[object Object]
Common FacebookConcerns,[object Object],My audience is not on Facebook,[object Object],Privacy issues,[object Object]
Facebook,[object Object],750 Million Users,[object Object],Most active users 18 – 34 years,[object Object],Do you have customers this age?,[object Object],Employees ?,[object Object]
Facebook,[object Object],from All Facebook, The Unofficial Facebook Resource, June 2011 http://www.allfacebook.com/infographic-facebook-versus-google-2011-06,[object Object]
Social media for marketing b2b products
Social media for marketing b2b products
Social media for marketing b2b products
Social media for marketing b2b products
Social media for marketing b2b products
Social Media Brands on Website,[object Object]
1,000 + Facebook Followers,[object Object]
Your Brand on Facebook,[object Object]
2,000 + Twitter Followers,[object Object]
Timken Tweets About….,[object Object],Tradeshows,[object Object],Nigel Los, Dan Szoch from @Timken presenting from 2-3 pm about new ADAPT bearing and bearing repair, respectively. #AISTech,[object Object],Visit @Timken booth 722 at #NORIACorp Reliable Plant to learn about our Online Intelligence System.,[object Object]
Timken Tweets About…,[object Object],Company News,[object Object],@Timken Posts Record First-Quarter Earnings; Company Raises Full-Year Outlook #b2b#manufacturinghttp://fb.me/ZX4nntny,[object Object],@Timken Named Vendor of the Year by XL Parts #automotive#aftermarket Timken Auto & Heavy-Duty Aftermarket http://fb.me/yvA9eZI2,[object Object]
Timken Tweets About…,[object Object],Employees,[object Object],@RCsaszar Welcome aboard. We'll see you when you start!,[object Object],@Timken Associates in India Volunteer for Habitat for Humanity International Women's Day #habitat @habitatindiahttp://fb.me/WyrIzAwG,[object Object],Both The Timken Company and Timken associates around the world are contributing to the Red Cross disaster relief... http://fb.me/y21sKJAn,[object Object]
Timken Tweets About…,[object Object],Customer Service,[object Object],How to: Remove and Install a Bearing with Timken Shaft Guarding Technology for Setscrew Units http://fb.me/Tp5NdG2F,[object Object],We put together a new landing page to help our aftermarket customers more easily navigate the web site. Visit... http://fb.me/E4avjJSg,[object Object]
Social media for marketing b2b products
Social media for marketing b2b products
How much time per week?,[object Object],Twitter -  30 min, 1Tweet/day (5 week),[object Object],Tweet news, links, blog posts,[object Object],Bulk upload all tweets for a month,[object Object],Blog – 1-3 posts/wk, 60-90 minutes,[object Object],Browse news, outline, write, add photo,[object Object],Facebook – 0-5 minutes, automate!,[object Object],Tweets, Blog Entries, Press Releases populate Facebook wall automatically,[object Object],Other (Video) 1/mo ea, 4 hrs,[object Object]
Jennifer Beever CMC IMCP,[object Object],Follow me:,[object Object],[object Object]

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