1. Abode
Making the budget hotel as happy as home
Jing Cai, Coral Chen, Mike Duca, Jennifer Lopez, Liz Mullen, Julie Perkins
Sunday, October 17, 2010
2. What is a budget hotel like?
Sunday, October 17, 2010
3. What is a budget hotel like?
Sunday, October 17, 2010
4. What is a budget hotel like?
Sunday, October 17, 2010
5. Budget hotels feel...
- Unpleasant
- Lonely
- Generic
- Boring
- Simply a place to spend the night
- Technologically behind
- One size fits all
- A place to go out of necessity
Sunday, October 17, 2010
6. How do you redesign the
budget hotel experience and
the business practices that
go with it?
Sunday, October 17, 2010
8. A new form of budget hotel
- Focused on guest experience and providing
unexpected delight for a budget price
- A company that fosters community with its
employees, guests and retail and service
providers, and expresses great appreciation
for all members of the community
- A leader in rethinking business structure to
improve the well-being of its greater
community
Sunday, October 17, 2010
9. The Abode Guest Experience
- Primes Guests before they arrive
to be in control of their Abode
experience, using the “My Abode”
web portal
Sunday, October 17, 2010
10. My Abode Login
Abode Hotels Design your Experience
About Guest Experience My Abode Community Partners
Neighborhood
Home away from Home MM/DD/YYYY
Check in
MM/DD/YYYY
Check out
1+
Room occupancy
Clean Modern
Room Decor
Babysitter
Interested In
Room Aromatherapy
Interested In
Favorite Drink
Make my Abode!
Sunday, October 17, 2010
11. The Abode Guest Experience
- Create a soothing and designed
room experience, of their choosing
to make them feel at home
Sunday, October 17, 2010
13. The Abode Guest Experience
- Uses technology to expedite
checkin process and as a means
for Guests to more easily engage
with staff to ensure a positive
experience.
Sunday, October 17, 2010
15. The Abode Guest Experience
- Special Abode Events connect
Guests with the local retailers for
classes and events of special
interest.
Sunday, October 17, 2010
19. The Abode Employee Experience
- Focused on measuring and
keeping track of “Happiness Factor”
of the employees and ensuring they
are achieving their personal and
professional goals.
Sunday, October 17, 2010
21. The Abode Employee Experience
- Employee Abode webpage
transparently shares current feelings
in the Abode community using
metrics, photo collections and Guest
rating and comments
Sunday, October 17, 2010
22. Abode Hotels
Current Happiness Factor: 8.2 +
Our Goals Guest Experience Contribute Community Partners
Abode in Action
Brainstorm Hawaii decor, sweet Anna! Everybody, SHOUT!
What are our Guests saying today?
The Moroccan room is the most exciting hotel I discovered the worlds best cookies in New York,
room I have ever booked, I didn’t want to leave they are around the corner from Abode Midtown Why doesn’t every hotel offer free cooking
and was so excited when there was a knock at and were gifted to me when I arrived from classes? Abode you Rock! Now I can prove to
the door because I just kept getting little surprises. George the Abode staff member who checked my girlfriend I can cook.
The Abode staff really made me feel at home. me in. That made my day!
- John staying in Miami Abode
- Mary staying in LA Abode - Paul staying in NY Abode
Sunday, October 17, 2010
23. The Abode Employee Experience
- Dedicated to making each
employee feel as if they are
important and can contribute to the
larger Abode community
Sunday, October 17, 2010
25. The Abode Employee Experience
- Long-term and short-term benefits
that keep the employees excited
and fresh
Sunday, October 17, 2010
26. Special surpise perks that increase
long-term and short-term happiness
Sunday, October 17, 2010
27. The Abode Extended Community
Experience
- Provide a true sense of
community where each Abode hotel
is located by becoming an active
and empowering member of the
neighborhood.
Sunday, October 17, 2010
28. Bring the local neighborhood in and
support their business and needs.
Sunday, October 17, 2010
29. Abode
Making the budget hotel as happy as home
Jing Cai, Coral Chen, Mike Duca, Jennifer Lopez, Liz Mullen, Julie Perkins
Sunday, October 17, 2010
