SlideShare a Scribd company logo
1 of 8
Download to read offline
A Social Media Department of One



Jenna Withrow – via Google+ Hangout




                                      1
A Social Media Department of One
    Identifying your content sources

•    University website articles
•    Google Alert
•    Twitter search and lists
•    University Facebook pages
•    User submissions
•    Event calendars
•    Your content calendar




                                               2
A Social Media Department of One
    What to include in your content calendar

•    Daily posts
•    Academic deadlines
•    Admissions deadlines
•    Annual events
•    Athletic events
•    Campus traditions
•    Campus holidays




                                               3
A Social Media Department of One
    Build your own social media team

•    Writers
•    Graphics designers
•    Videographers
•    Photographers
•    Event planners
•    Other social media managers




                                              4
A Social Media Department of One
    Create an idea bank

•    Social media needs daily upkeep
•    Create running lists of current
     and potential promotions
•    Must prioritize special projects
•    Tackle one at a time




                                               5
A Social Media Department of One
 A day in the life

1. Check email for potential posts / questions / issues
2. Review and edit to-do list
3. Check content sources
4. Select and schedule posts
   for first social networking site
5. Respond to user comments
   and messages on that site
6. Develop future messages
   and log in content calendar




                                                          6
A Social Media Department of One




                                   7
A Social Media Department of One
 A day in the life

7. Repeat steps 4-6 for each site
8. Measurement and analysis
9. Special projects
10. Research
11. Update best practices




                                             8

More Related Content

What's hot

Designing Effective Online Engagement Campaigns
Designing Effective Online Engagement CampaignsDesigning Effective Online Engagement Campaigns
Designing Effective Online Engagement CampaignsDebra Askanase
 
Transforming Data into Engaging Content to Build Community
Transforming Data into Engaging Content to Build CommunityTransforming Data into Engaging Content to Build Community
Transforming Data into Engaging Content to Build CommunityDebra Askanase
 
Digital Storytelling Tools for Nonprofit Organizations
Digital Storytelling Tools for Nonprofit OrganizationsDigital Storytelling Tools for Nonprofit Organizations
Digital Storytelling Tools for Nonprofit OrganizationsDebra Askanase
 
Social Media Demystified
Social Media DemystifiedSocial Media Demystified
Social Media DemystifiedMacParkRotary
 
Where's the Return on Engagement? Measuring Social Media ROE
Where's the Return on Engagement? Measuring Social Media ROEWhere's the Return on Engagement? Measuring Social Media ROE
Where's the Return on Engagement? Measuring Social Media ROEDebra Askanase
 
2013.04.25 Using Digital & Social Media_MSEA_Retired
2013.04.25 Using Digital & Social Media_MSEA_Retired2013.04.25 Using Digital & Social Media_MSEA_Retired
2013.04.25 Using Digital & Social Media_MSEA_RetiredNEA
 
Community Engagement Tools & Tips
Community Engagement Tools & TipsCommunity Engagement Tools & Tips
Community Engagement Tools & TipsDavid King
 
Getting the Most out of Linkedin for Nonprofits
Getting the Most out of Linkedin for Nonprofits  Getting the Most out of Linkedin for Nonprofits
Getting the Most out of Linkedin for Nonprofits Debra Askanase
 
Social Media Metrics That Matter
Social Media Metrics That MatterSocial Media Metrics That Matter
Social Media Metrics That MatterDebra Askanase
 
Communicate 13 social media workshop
Communicate 13   social media workshopCommunicate 13   social media workshop
Communicate 13 social media workshopSean Kenny
 
Communicate 13 social media workshop
Communicate 13   social media workshopCommunicate 13   social media workshop
Communicate 13 social media workshopVoscur Staff
 
Social Media: From Strategy to Tactics
Social Media: From Strategy to TacticsSocial Media: From Strategy to Tactics
Social Media: From Strategy to Tactics501 Commons
 
Introductorysocialmedia
IntroductorysocialmediaIntroductorysocialmedia
Introductorysocialmediarobweaver
 
Using Social Media to Focus and Increase Humanitarian Service
Using Social Media to Focus and Increase Humanitarian ServiceUsing Social Media to Focus and Increase Humanitarian Service
Using Social Media to Focus and Increase Humanitarian ServiceRotary International
 
2011 marlc-socialmedia-session-1-4
2011 marlc-socialmedia-session-1-42011 marlc-socialmedia-session-1-4
2011 marlc-socialmedia-session-1-4NEA
 
Understanding the Twitter Rule
Understanding the Twitter RuleUnderstanding the Twitter Rule
Understanding the Twitter RuleDebra Askanase
 
Libraries Yes! Place-based Advocacy campaign
Libraries Yes! Place-based Advocacy campaignLibraries Yes! Place-based Advocacy campaign
Libraries Yes! Place-based Advocacy campaignDebra Askanase
 
Harness the power of Location Based Marketing and Geosocialand mobile apps
Harness the power of Location Based Marketing and Geosocialand mobile appsHarness the power of Location Based Marketing and Geosocialand mobile apps
Harness the power of Location Based Marketing and Geosocialand mobile appsDebra Askanase
 
How to leverage social media throughout your event life cycle
How to leverage social media throughout your event life cycleHow to leverage social media throughout your event life cycle
How to leverage social media throughout your event life cycleAnne Sigman
 

What's hot (20)

Designing Effective Online Engagement Campaigns
Designing Effective Online Engagement CampaignsDesigning Effective Online Engagement Campaigns
Designing Effective Online Engagement Campaigns
 
Transforming Data into Engaging Content to Build Community
Transforming Data into Engaging Content to Build CommunityTransforming Data into Engaging Content to Build Community
Transforming Data into Engaging Content to Build Community
 
Digital Storytelling Tools for Nonprofit Organizations
Digital Storytelling Tools for Nonprofit OrganizationsDigital Storytelling Tools for Nonprofit Organizations
Digital Storytelling Tools for Nonprofit Organizations
 
Social Media Demystified
Social Media DemystifiedSocial Media Demystified
Social Media Demystified
 
Where's the Return on Engagement? Measuring Social Media ROE
Where's the Return on Engagement? Measuring Social Media ROEWhere's the Return on Engagement? Measuring Social Media ROE
Where's the Return on Engagement? Measuring Social Media ROE
 
2013.04.25 Using Digital & Social Media_MSEA_Retired
2013.04.25 Using Digital & Social Media_MSEA_Retired2013.04.25 Using Digital & Social Media_MSEA_Retired
2013.04.25 Using Digital & Social Media_MSEA_Retired
 
Community Engagement Tools & Tips
Community Engagement Tools & TipsCommunity Engagement Tools & Tips
Community Engagement Tools & Tips
 
Getting the Most out of Linkedin for Nonprofits
Getting the Most out of Linkedin for Nonprofits  Getting the Most out of Linkedin for Nonprofits
Getting the Most out of Linkedin for Nonprofits
 
Social Media Metrics That Matter
Social Media Metrics That MatterSocial Media Metrics That Matter
Social Media Metrics That Matter
 
Communicate 13 social media workshop
Communicate 13   social media workshopCommunicate 13   social media workshop
Communicate 13 social media workshop
 
Communicate 13 social media workshop
Communicate 13   social media workshopCommunicate 13   social media workshop
Communicate 13 social media workshop
 
Social Media: From Strategy to Tactics
Social Media: From Strategy to TacticsSocial Media: From Strategy to Tactics
Social Media: From Strategy to Tactics
 
The Social Website
The Social WebsiteThe Social Website
The Social Website
 
Introductorysocialmedia
IntroductorysocialmediaIntroductorysocialmedia
Introductorysocialmedia
 
Using Social Media to Focus and Increase Humanitarian Service
Using Social Media to Focus and Increase Humanitarian ServiceUsing Social Media to Focus and Increase Humanitarian Service
Using Social Media to Focus and Increase Humanitarian Service
 
2011 marlc-socialmedia-session-1-4
2011 marlc-socialmedia-session-1-42011 marlc-socialmedia-session-1-4
2011 marlc-socialmedia-session-1-4
 
Understanding the Twitter Rule
Understanding the Twitter RuleUnderstanding the Twitter Rule
Understanding the Twitter Rule
 
Libraries Yes! Place-based Advocacy campaign
Libraries Yes! Place-based Advocacy campaignLibraries Yes! Place-based Advocacy campaign
Libraries Yes! Place-based Advocacy campaign
 
Harness the power of Location Based Marketing and Geosocialand mobile apps
Harness the power of Location Based Marketing and Geosocialand mobile appsHarness the power of Location Based Marketing and Geosocialand mobile apps
Harness the power of Location Based Marketing and Geosocialand mobile apps
 
How to leverage social media throughout your event life cycle
How to leverage social media throughout your event life cycleHow to leverage social media throughout your event life cycle
How to leverage social media throughout your event life cycle
 

Viewers also liked

Презентация и продукт
Презентация и продуктПрезентация и продукт
Презентация и продуктSerega Artamonov
 
Augmented Reality: Reality Gets Better
Augmented Reality: Reality Gets BetterAugmented Reality: Reality Gets Better
Augmented Reality: Reality Gets BetterAditya Yudiantika
 
Teknik Search Engine Optimization
Teknik Search Engine OptimizationTeknik Search Engine Optimization
Teknik Search Engine OptimizationAditya Yudiantika
 
Тест вашей спине
Тест вашей спинеТест вашей спине
Тест вашей спинеSerega Artamonov
 
Забота о близких, спина без боли
Забота о близких, спина без болиЗабота о близких, спина без боли
Забота о близких, спина без болиSerega Artamonov
 
Cuando los trabajadores acosan a sus jefes
Cuando los trabajadores acosan a sus jefesCuando los trabajadores acosan a sus jefes
Cuando los trabajadores acosan a sus jefesDuglas Yanes Reyes
 
Perkembangan Internet: Apa dan Bagaimana?
Perkembangan Internet: Apa dan Bagaimana?Perkembangan Internet: Apa dan Bagaimana?
Perkembangan Internet: Apa dan Bagaimana?Aditya Yudiantika
 
IT投資のオペレーション・マネジメントの価値
IT投資のオペレーション・マネジメントの価値IT投資のオペレーション・マネジメントの価値
IT投資のオペレーション・マネジメントの価値Tetsu Kawata
 
коррекционное питание для спины
коррекционное питание для спиныкоррекционное питание для спины
коррекционное питание для спиныSerega Artamonov
 

Viewers also liked (20)

MQ Messaging
MQ MessagingMQ Messaging
MQ Messaging
 
Bioquimica expo
Bioquimica expoBioquimica expo
Bioquimica expo
 
книга
книгакнига
книга
 
Osen zima
Osen zimaOsen zima
Osen zima
 
Презентация и продукт
Презентация и продуктПрезентация и продукт
Презентация и продукт
 
Isiat sinovial IBSA
Isiat sinovial IBSAIsiat sinovial IBSA
Isiat sinovial IBSA
 
AT&T Book
AT&T BookAT&T Book
AT&T Book
 
Augmented Reality: Reality Gets Better
Augmented Reality: Reality Gets BetterAugmented Reality: Reality Gets Better
Augmented Reality: Reality Gets Better
 
Salud oral
Salud oralSalud oral
Salud oral
 
Presentation1
Presentation1Presentation1
Presentation1
 
Teknik Search Engine Optimization
Teknik Search Engine OptimizationTeknik Search Engine Optimization
Teknik Search Engine Optimization
 
Submission form
Submission formSubmission form
Submission form
 
Тест вашей спине
Тест вашей спинеТест вашей спине
Тест вашей спине
 
Забота о близких, спина без боли
Забота о близких, спина без болиЗабота о близких, спина без боли
Забота о близких, спина без боли
 
Morfo
MorfoMorfo
Morfo
 
Cuando los trabajadores acosan a sus jefes
Cuando los trabajadores acosan a sus jefesCuando los trabajadores acosan a sus jefes
Cuando los trabajadores acosan a sus jefes
 
Perkembangan Internet: Apa dan Bagaimana?
Perkembangan Internet: Apa dan Bagaimana?Perkembangan Internet: Apa dan Bagaimana?
Perkembangan Internet: Apa dan Bagaimana?
 
IT投資のオペレーション・マネジメントの価値
IT投資のオペレーション・マネジメントの価値IT投資のオペレーション・マネジメントの価値
IT投資のオペレーション・マネジメントの価値
 
Presentation1
Presentation1Presentation1
Presentation1
 
коррекционное питание для спины
коррекционное питание для спиныкоррекционное питание для спины
коррекционное питание для спины
 

Similar to Running a Social Media Department of One

You're Social, Now What?
You're Social, Now What?You're Social, Now What?
You're Social, Now What?Azure Collier
 
Digital Competency for US Campus Ministry
Digital Competency for US Campus MinistryDigital Competency for US Campus Ministry
Digital Competency for US Campus MinistryBrian Barela
 
Creating Your Social Media Strategy: A Workshop
Creating Your Social Media Strategy: A WorkshopCreating Your Social Media Strategy: A Workshop
Creating Your Social Media Strategy: A Workshopjfei
 
2012 Social Media Congress Presentation
2012 Social Media Congress Presentation2012 Social Media Congress Presentation
2012 Social Media Congress PresentationMegDowney
 
Socialmediametrics Papercliq 101109175746 Phpapp01 1
Socialmediametrics Papercliq 101109175746 Phpapp01 1Socialmediametrics Papercliq 101109175746 Phpapp01 1
Socialmediametrics Papercliq 101109175746 Phpapp01 1kurt_hulett
 
You're social now what 2015 sbdc - 3-29-16
You're social now what 2015   sbdc - 3-29-16You're social now what 2015   sbdc - 3-29-16
You're social now what 2015 sbdc - 3-29-16Kathy Day
 
You're Social, Now What?
You're Social, Now What?You're Social, Now What?
You're Social, Now What?Kathy Day, APR
 
CADTH Workshop - Keeping Ahead of the Curve: Social Media - April 2012
CADTH Workshop - Keeping Ahead  of the Curve: Social Media - April 2012CADTH Workshop - Keeping Ahead  of the Curve: Social Media - April 2012
CADTH Workshop - Keeping Ahead of the Curve: Social Media - April 2012Connie Crosby
 
Pract social media session_1115
Pract social media session_1115Pract social media session_1115
Pract social media session_1115Kevin Pledge
 
Facebook Tips For Business - Top 10 Tips
Facebook Tips For Business - Top 10 TipsFacebook Tips For Business - Top 10 Tips
Facebook Tips For Business - Top 10 TipsKaren Kefauver
 
5 Timesaving Tools for Managing the Overwhelming World of Social Media
5 Timesaving Tools for Managing the Overwhelming World of Social Media5 Timesaving Tools for Managing the Overwhelming World of Social Media
5 Timesaving Tools for Managing the Overwhelming World of Social MediaOff Madison Ave
 
Social Media on a Shoestring Budget
Social Media on a Shoestring BudgetSocial Media on a Shoestring Budget
Social Media on a Shoestring BudgetCatherine Shteynberg
 
Using Social Media to Promote Your Research (Translate MedTech edition)
Using Social Media to Promote Your Research (Translate MedTech edition)Using Social Media to Promote Your Research (Translate MedTech edition)
Using Social Media to Promote Your Research (Translate MedTech edition)Kirsten Thompson
 
Social Media and Libraries
Social Media and LibrariesSocial Media and Libraries
Social Media and LibrariesClayton Wehner
 

Similar to Running a Social Media Department of One (20)

Social Media Forum
Social Media ForumSocial Media Forum
Social Media Forum
 
You're Social, Now What?
You're Social, Now What?You're Social, Now What?
You're Social, Now What?
 
Digital Competency for US Campus Ministry
Digital Competency for US Campus MinistryDigital Competency for US Campus Ministry
Digital Competency for US Campus Ministry
 
Creating Your Social Media Strategy: A Workshop
Creating Your Social Media Strategy: A WorkshopCreating Your Social Media Strategy: A Workshop
Creating Your Social Media Strategy: A Workshop
 
2012 Social Media Congress Presentation
2012 Social Media Congress Presentation2012 Social Media Congress Presentation
2012 Social Media Congress Presentation
 
Social Media Metrics
Social Media MetricsSocial Media Metrics
Social Media Metrics
 
Socialmediametrics Papercliq 101109175746 Phpapp01 1
Socialmediametrics Papercliq 101109175746 Phpapp01 1Socialmediametrics Papercliq 101109175746 Phpapp01 1
Socialmediametrics Papercliq 101109175746 Phpapp01 1
 
Social Media Metrics
Social Media MetricsSocial Media Metrics
Social Media Metrics
 
You're social now what 2015 sbdc - 3-29-16
You're social now what 2015   sbdc - 3-29-16You're social now what 2015   sbdc - 3-29-16
You're social now what 2015 sbdc - 3-29-16
 
You're Social, Now What?
You're Social, Now What?You're Social, Now What?
You're Social, Now What?
 
CADTH Workshop - Keeping Ahead of the Curve: Social Media - April 2012
CADTH Workshop - Keeping Ahead  of the Curve: Social Media - April 2012CADTH Workshop - Keeping Ahead  of the Curve: Social Media - April 2012
CADTH Workshop - Keeping Ahead of the Curve: Social Media - April 2012
 
Pract social media session_1115
Pract social media session_1115Pract social media session_1115
Pract social media session_1115
 
Facebook Tips For Business - Top 10 Tips
Facebook Tips For Business - Top 10 TipsFacebook Tips For Business - Top 10 Tips
Facebook Tips For Business - Top 10 Tips
 
5 Timesaving Tools for Managing the Overwhelming World of Social Media
5 Timesaving Tools for Managing the Overwhelming World of Social Media5 Timesaving Tools for Managing the Overwhelming World of Social Media
5 Timesaving Tools for Managing the Overwhelming World of Social Media
 
Alberta 2009 - Building A Social Media Plan
Alberta 2009 - Building A Social Media PlanAlberta 2009 - Building A Social Media Plan
Alberta 2009 - Building A Social Media Plan
 
Social Media on a Shoestring Budget
Social Media on a Shoestring BudgetSocial Media on a Shoestring Budget
Social Media on a Shoestring Budget
 
Using Social Media to Promote Your Research (Translate MedTech edition)
Using Social Media to Promote Your Research (Translate MedTech edition)Using Social Media to Promote Your Research (Translate MedTech edition)
Using Social Media to Promote Your Research (Translate MedTech edition)
 
Social media tools
Social media toolsSocial media tools
Social media tools
 
Social Media
Social MediaSocial Media
Social Media
 
Social Media and Libraries
Social Media and LibrariesSocial Media and Libraries
Social Media and Libraries
 

Recently uploaded

EDD8524 The Future of Educational Leader
EDD8524 The Future of Educational LeaderEDD8524 The Future of Educational Leader
EDD8524 The Future of Educational LeaderDr. Bruce A. Johnson
 
3.14.24 The Selma March and the Voting Rights Act.pptx
3.14.24 The Selma March and the Voting Rights Act.pptx3.14.24 The Selma March and the Voting Rights Act.pptx
3.14.24 The Selma March and the Voting Rights Act.pptxmary850239
 
Plant Tissue culture., Plasticity, Totipotency, pptx
Plant Tissue culture., Plasticity, Totipotency, pptxPlant Tissue culture., Plasticity, Totipotency, pptx
Plant Tissue culture., Plasticity, Totipotency, pptxHimansu10
 
ICS2208 Lecture4 Intelligent Interface Agents.pdf
ICS2208 Lecture4 Intelligent Interface Agents.pdfICS2208 Lecture4 Intelligent Interface Agents.pdf
ICS2208 Lecture4 Intelligent Interface Agents.pdfVanessa Camilleri
 
2024.03.16 How to write better quality materials for your learners ELTABB San...
2024.03.16 How to write better quality materials for your learners ELTABB San...2024.03.16 How to write better quality materials for your learners ELTABB San...
2024.03.16 How to write better quality materials for your learners ELTABB San...Sandy Millin
 
UNIT I Design Thinking and Explore.pptx
UNIT I  Design Thinking and Explore.pptxUNIT I  Design Thinking and Explore.pptx
UNIT I Design Thinking and Explore.pptxGOWSIKRAJA PALANISAMY
 
PHARMACOGNOSY CHAPTER NO 5 CARMINATIVES AND G.pdf
PHARMACOGNOSY CHAPTER NO 5 CARMINATIVES AND G.pdfPHARMACOGNOSY CHAPTER NO 5 CARMINATIVES AND G.pdf
PHARMACOGNOSY CHAPTER NO 5 CARMINATIVES AND G.pdfSumit Tiwari
 
DNA and RNA , Structure, Functions, Types, difference, Similarities, Protein ...
DNA and RNA , Structure, Functions, Types, difference, Similarities, Protein ...DNA and RNA , Structure, Functions, Types, difference, Similarities, Protein ...
DNA and RNA , Structure, Functions, Types, difference, Similarities, Protein ...AKSHAYMAGAR17
 
The OERs: Transforming Education for Sustainable Future by Dr. Sarita Anand
The OERs: Transforming Education for Sustainable Future by Dr. Sarita AnandThe OERs: Transforming Education for Sustainable Future by Dr. Sarita Anand
The OERs: Transforming Education for Sustainable Future by Dr. Sarita AnandDr. Sarita Anand
 
Metabolism of lipoproteins & its disorders(Chylomicron & VLDL & LDL).pptx
Metabolism of  lipoproteins & its disorders(Chylomicron & VLDL & LDL).pptxMetabolism of  lipoproteins & its disorders(Chylomicron & VLDL & LDL).pptx
Metabolism of lipoproteins & its disorders(Chylomicron & VLDL & LDL).pptxDr. Santhosh Kumar. N
 
Arti Languages Pre Seed Send Ahead Pitchdeck 2024.pdf
Arti Languages Pre Seed Send Ahead Pitchdeck 2024.pdfArti Languages Pre Seed Send Ahead Pitchdeck 2024.pdf
Arti Languages Pre Seed Send Ahead Pitchdeck 2024.pdfwill854175
 
How to Customise Quotation's Appearance Using PDF Quote Builder in Odoo 17
How to Customise Quotation's Appearance Using PDF Quote Builder in Odoo 17How to Customise Quotation's Appearance Using PDF Quote Builder in Odoo 17
How to Customise Quotation's Appearance Using PDF Quote Builder in Odoo 17Celine George
 
The basics of sentences session 8pptx.pptx
The basics of sentences session 8pptx.pptxThe basics of sentences session 8pptx.pptx
The basics of sentences session 8pptx.pptxheathfieldcps1
 
AI Uses and Misuses: Academic and Workplace Applications
AI Uses and Misuses: Academic and Workplace ApplicationsAI Uses and Misuses: Academic and Workplace Applications
AI Uses and Misuses: Academic and Workplace ApplicationsStella Lee
 
25 CHUYÊN ĐỀ ÔN THI TỐT NGHIỆP THPT 2023 – BÀI TẬP PHÁT TRIỂN TỪ ĐỀ MINH HỌA...
25 CHUYÊN ĐỀ ÔN THI TỐT NGHIỆP THPT 2023 – BÀI TẬP PHÁT TRIỂN TỪ ĐỀ MINH HỌA...25 CHUYÊN ĐỀ ÔN THI TỐT NGHIỆP THPT 2023 – BÀI TẬP PHÁT TRIỂN TỪ ĐỀ MINH HỌA...
25 CHUYÊN ĐỀ ÔN THI TỐT NGHIỆP THPT 2023 – BÀI TẬP PHÁT TRIỂN TỪ ĐỀ MINH HỌA...Nguyen Thanh Tu Collection
 
THYROID HORMONE.pptx by Subham Panja,Asst. Professor, Department of B.Sc MLT,...
THYROID HORMONE.pptx by Subham Panja,Asst. Professor, Department of B.Sc MLT,...THYROID HORMONE.pptx by Subham Panja,Asst. Professor, Department of B.Sc MLT,...
THYROID HORMONE.pptx by Subham Panja,Asst. Professor, Department of B.Sc MLT,...Subham Panja
 
Certification Study Group - Professional ML Engineer Session 3 (Machine Learn...
Certification Study Group - Professional ML Engineer Session 3 (Machine Learn...Certification Study Group - Professional ML Engineer Session 3 (Machine Learn...
Certification Study Group - Professional ML Engineer Session 3 (Machine Learn...gdgsurrey
 
30-de-thi-vao-lop-10-mon-tieng-anh-co-dap-an.doc
30-de-thi-vao-lop-10-mon-tieng-anh-co-dap-an.doc30-de-thi-vao-lop-10-mon-tieng-anh-co-dap-an.doc
30-de-thi-vao-lop-10-mon-tieng-anh-co-dap-an.docdieu18
 

Recently uploaded (20)

Problems on Mean,Mode,Median Standard Deviation
Problems on Mean,Mode,Median Standard DeviationProblems on Mean,Mode,Median Standard Deviation
Problems on Mean,Mode,Median Standard Deviation
 
EDD8524 The Future of Educational Leader
EDD8524 The Future of Educational LeaderEDD8524 The Future of Educational Leader
EDD8524 The Future of Educational Leader
 
3.14.24 The Selma March and the Voting Rights Act.pptx
3.14.24 The Selma March and the Voting Rights Act.pptx3.14.24 The Selma March and the Voting Rights Act.pptx
3.14.24 The Selma March and the Voting Rights Act.pptx
 
Plant Tissue culture., Plasticity, Totipotency, pptx
Plant Tissue culture., Plasticity, Totipotency, pptxPlant Tissue culture., Plasticity, Totipotency, pptx
Plant Tissue culture., Plasticity, Totipotency, pptx
 
ICS2208 Lecture4 Intelligent Interface Agents.pdf
ICS2208 Lecture4 Intelligent Interface Agents.pdfICS2208 Lecture4 Intelligent Interface Agents.pdf
ICS2208 Lecture4 Intelligent Interface Agents.pdf
 
2024.03.16 How to write better quality materials for your learners ELTABB San...
2024.03.16 How to write better quality materials for your learners ELTABB San...2024.03.16 How to write better quality materials for your learners ELTABB San...
2024.03.16 How to write better quality materials for your learners ELTABB San...
 
UNIT I Design Thinking and Explore.pptx
UNIT I  Design Thinking and Explore.pptxUNIT I  Design Thinking and Explore.pptx
UNIT I Design Thinking and Explore.pptx
 
PHARMACOGNOSY CHAPTER NO 5 CARMINATIVES AND G.pdf
PHARMACOGNOSY CHAPTER NO 5 CARMINATIVES AND G.pdfPHARMACOGNOSY CHAPTER NO 5 CARMINATIVES AND G.pdf
PHARMACOGNOSY CHAPTER NO 5 CARMINATIVES AND G.pdf
 
DNA and RNA , Structure, Functions, Types, difference, Similarities, Protein ...
DNA and RNA , Structure, Functions, Types, difference, Similarities, Protein ...DNA and RNA , Structure, Functions, Types, difference, Similarities, Protein ...
DNA and RNA , Structure, Functions, Types, difference, Similarities, Protein ...
 
The OERs: Transforming Education for Sustainable Future by Dr. Sarita Anand
The OERs: Transforming Education for Sustainable Future by Dr. Sarita AnandThe OERs: Transforming Education for Sustainable Future by Dr. Sarita Anand
The OERs: Transforming Education for Sustainable Future by Dr. Sarita Anand
 
Metabolism of lipoproteins & its disorders(Chylomicron & VLDL & LDL).pptx
Metabolism of  lipoproteins & its disorders(Chylomicron & VLDL & LDL).pptxMetabolism of  lipoproteins & its disorders(Chylomicron & VLDL & LDL).pptx
Metabolism of lipoproteins & its disorders(Chylomicron & VLDL & LDL).pptx
 
Arti Languages Pre Seed Send Ahead Pitchdeck 2024.pdf
Arti Languages Pre Seed Send Ahead Pitchdeck 2024.pdfArti Languages Pre Seed Send Ahead Pitchdeck 2024.pdf
Arti Languages Pre Seed Send Ahead Pitchdeck 2024.pdf
 
How to Customise Quotation's Appearance Using PDF Quote Builder in Odoo 17
How to Customise Quotation's Appearance Using PDF Quote Builder in Odoo 17How to Customise Quotation's Appearance Using PDF Quote Builder in Odoo 17
How to Customise Quotation's Appearance Using PDF Quote Builder in Odoo 17
 
The basics of sentences session 8pptx.pptx
The basics of sentences session 8pptx.pptxThe basics of sentences session 8pptx.pptx
The basics of sentences session 8pptx.pptx
 
AI Uses and Misuses: Academic and Workplace Applications
AI Uses and Misuses: Academic and Workplace ApplicationsAI Uses and Misuses: Academic and Workplace Applications
AI Uses and Misuses: Academic and Workplace Applications
 
25 CHUYÊN ĐỀ ÔN THI TỐT NGHIỆP THPT 2023 – BÀI TẬP PHÁT TRIỂN TỪ ĐỀ MINH HỌA...
25 CHUYÊN ĐỀ ÔN THI TỐT NGHIỆP THPT 2023 – BÀI TẬP PHÁT TRIỂN TỪ ĐỀ MINH HỌA...25 CHUYÊN ĐỀ ÔN THI TỐT NGHIỆP THPT 2023 – BÀI TẬP PHÁT TRIỂN TỪ ĐỀ MINH HỌA...
25 CHUYÊN ĐỀ ÔN THI TỐT NGHIỆP THPT 2023 – BÀI TẬP PHÁT TRIỂN TỪ ĐỀ MINH HỌA...
 
Least Significance Difference:Biostatics and Research Methodology
Least Significance Difference:Biostatics and Research MethodologyLeast Significance Difference:Biostatics and Research Methodology
Least Significance Difference:Biostatics and Research Methodology
 
THYROID HORMONE.pptx by Subham Panja,Asst. Professor, Department of B.Sc MLT,...
THYROID HORMONE.pptx by Subham Panja,Asst. Professor, Department of B.Sc MLT,...THYROID HORMONE.pptx by Subham Panja,Asst. Professor, Department of B.Sc MLT,...
THYROID HORMONE.pptx by Subham Panja,Asst. Professor, Department of B.Sc MLT,...
 
Certification Study Group - Professional ML Engineer Session 3 (Machine Learn...
Certification Study Group - Professional ML Engineer Session 3 (Machine Learn...Certification Study Group - Professional ML Engineer Session 3 (Machine Learn...
Certification Study Group - Professional ML Engineer Session 3 (Machine Learn...
 
30-de-thi-vao-lop-10-mon-tieng-anh-co-dap-an.doc
30-de-thi-vao-lop-10-mon-tieng-anh-co-dap-an.doc30-de-thi-vao-lop-10-mon-tieng-anh-co-dap-an.doc
30-de-thi-vao-lop-10-mon-tieng-anh-co-dap-an.doc
 

Running a Social Media Department of One

  • 1. A Social Media Department of One Jenna Withrow – via Google+ Hangout 1
  • 2. A Social Media Department of One Identifying your content sources • University website articles • Google Alert • Twitter search and lists • University Facebook pages • User submissions • Event calendars • Your content calendar 2
  • 3. A Social Media Department of One What to include in your content calendar • Daily posts • Academic deadlines • Admissions deadlines • Annual events • Athletic events • Campus traditions • Campus holidays 3
  • 4. A Social Media Department of One Build your own social media team • Writers • Graphics designers • Videographers • Photographers • Event planners • Other social media managers 4
  • 5. A Social Media Department of One Create an idea bank • Social media needs daily upkeep • Create running lists of current and potential promotions • Must prioritize special projects • Tackle one at a time 5
  • 6. A Social Media Department of One A day in the life 1. Check email for potential posts / questions / issues 2. Review and edit to-do list 3. Check content sources 4. Select and schedule posts for first social networking site 5. Respond to user comments and messages on that site 6. Develop future messages and log in content calendar 6
  • 7. A Social Media Department of One 7
  • 8. A Social Media Department of One A day in the life 7. Repeat steps 4-6 for each site 8. Measurement and analysis 9. Special projects 10. Research 11. Update best practices 8

Editor's Notes

  1. Before creating a profile for your department on a social media site, it is important to determine whether you have the right content for the network and your audience. Ask yourself: “where will I get my content?” If you have a small staff, it is nearly impossible to keep your page updated regularly if you try to create totally original content for each post. To help ensure that you have a steady flow of fresh content, identify key sources that you can pull relevant and shareable information from. To help you create this list, I’ll share mine.
  2. Let’s take a closer look at your content calendar. Keep in mind that this is for internal use, it’s to help you keep track of what you plan to post and when. REVIEW LIST ABOVE. I like to categorize my posts on my content calendar based on university initiatives (like student success and impactful research) to make sure I am sharing a wide variety of content that demonstrates the entire scope of the university. Too often, page managers get caught up in sharing specific content that they know will generate a high volume of feedback. If my only goal was to get thousands of likes and comments on each post, I would focus on athletics. But that’s not my only goal, or even my main goal. Beyond making connections with our university community, we have multiple goals when using social media, including building brand awareness of the many facets of our university, recruiting new students, and promoting school spirit, loyalty, and pride.
  3. Even though I’m the lone ranger in my social media department, I cannot complete many tasks without the help of my unofficial social media team. These are people within my office or around campus that are not assigned specifically to contributing to our social media presence, but who I have recruited to help when needed. It’s my job to coordinate with these people for various promotions to ensure I can find and use the content they are already producing. Part of that involves educating them on what I need exactly, be it speaking to a photographer about a specific shot for Facebook or sharing video ideas for our YouTube channel with our videographer. When we are working on major events or initiatives, I often reach out to the other social media managers on campus to request they share our content. This is a mutually beneficial relationship, as I will also use our channels to promote their new services and programs.
  4. Maintaining a social media presence requires daily upkeep. Between posting status updates, responding to user comments, and searching for new content, there is little time for a social media department of one to focus on special projects and promotions. To help time manage, I like to keep a running list of current and potential promotions that I need to work on. This could be on you computer, in your calendar, or if you’re like me on a sticky note attached to your computer monitor. I like to keep my list front and center while I’m working. When making list, be sure to prioritize projects based on timeliness, scale of project, and importance. Pick the one major project that needs your immediate attention, and dedicate a portion of your day or week to it. If you’re working alone, don’t try to tackle too many projects at once. Major social media contests and promotions take time. Stretch yourself too thin and you risk running a haphazard promotion, that will discourage fans from participating again.