What is a Personal Brand? Why is it important in your career? Tips for developing & communicating your Personal Brand effectively.
Presentation given by Jennifer McClure - President of Unbridled Talent, LLC at the Cincinnati USA Regional Chamber Women's Leadership Development Program on February 1, 2011.
25. We must look upon ourselves as a company with our own intellectual balance sheet and brand name . We need to invest in ourselves and market ourselves. Rather than employment security, funky people go for employability – constantly updating their skills so that they are desirable to potential employers all the time and at any time. Jonas Ridderstrate & Kjell Nordstrom – Funky Business
32. A Personal Brand Statement Should Be… - Understandable & memorable - Synonymous with how others describe you - Support a larger goal that others will care about
33. “ I’m the leading Personal Brand expert for Gen Y” Dan Schawbel – Author of the Personal Branding Blog & Me 2.0 I help visionary, gutsy CEO’s with a conscience land faster, earn more, have fun & change the world. Deb Dib – The CEO Coach
41. Consider Twitter… “ Twitter has helped me to know my customers, solve customer problems and to create relationships to be able to do that. There is a fabulous community of HR professionals engaging with each other via social media. My professional visibility because of my interactions on social media is much greater than it was a year ago and it is helping me to make new contacts and explore opportunities.”
44. “ The more you work toward credibility and visibility in your profession, the quicker you enter that inner circle – in your department, in your company, and ultimately in your industry.” Career Distinction by William Arruda & Kirsten Dixson