Transforming your Visitors into a Dedicated & Passionate Community
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The document discusses the transformation of Moz's online community from 2009 to 2014. It notes that in 2009, Moz had around 800 Facebook fans and 4,000 Twitter followers but no dedicated community manager. Traffic to their blog was around 394,000 pageviews per month. By 2014, their blog traffic had increased to over 993,000 pageviews. They also had a more active online community across various social media platforms and a dedicated community team. The document attributes this growth to consistency in blogging and community engagement, encouraging two-way interactions, promoting community members, and having a clear plan and rules to bring people together.
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Transforming your Visitors into a Dedicated & Passionate Community
- 1. Transforming Your Visitors into a Dedicated & Passionate Community Jennifer Sable Lopez Director of Community at Moz @jennita
- 4. Now, Let’s Dig In
- 5. Community!
- 6. Moz Then and Now…
- 7. A Peek Into the Past
- 8. Lots of Blog Posts… But, not a lot of conversation
- 9. RSS Feed Circa 2008 Not bad, dude!
- 10. Social Stats – Nov. 2009 ~800 “fans” We hadn’t claimed our URL! ~4,000 Followers
- 11. Blog Traffic – Jan. 2010 394,000 Pageviews!!!
- 12. Pro Q&A Forum – Sept. 2011
- 13. Who Managed the Community? No one… until 2009
- 14. Let’s Look at Today
- 15. A Post From April 2014
- 16. Blog Traffic – May 2014 993,043 vs 394,000
- 17. Pro Q&A Forum – May 2014
- 18. Twitter
- 19. Facebook
- 20. Google+
- 21. Who Manages it Now?
- 22. Numbers shmumbers… How Do you Do it?
- 23. Consistency is Key Blog started in 2004.! By August 2005, Rand alone already had 518 Blog posts.!
- 25. Increase Engagement Via Email
- 26. *You* Have to Engage As Well One of our developers in the comments
- 27. Be a Part of the Community
- 28. Follow a Consistent Code
- 30. All Over the Place!
- 31. Let Them Easily Find Each Other
- 33. …And Earn Stuff
- 34. Have a Plan
- 35. Stick to Your Rules Let these be your guide
- 36. In the Forum
- 37. In Blog Comments
- 38. On Social Media
- 39. The Little Stuff Counts
- 40. Take it Offline
- 41. IRL FTW!
- 42. Have a Personality Don’t be a robot, yo.
- 43. On All Channels
- 44. It’s a Team Sport
- 45. Whew. This is Just the Beginning
- 47. Jennifer Sable Lopez Director of Community at Moz @jennita !! Thank You