4. THREE TYPES OF CONTRIBUTORS
Employees
•
Customers
•
Crowdsourcing
•
// Enterprise 2.0 // FEBRUARY 2009 // 4
5. EMPLOYEES
Social compuDng is
replacing other
forms of
collaboraDon
// Enterprise 2.0 // FEBRUARY 2009 // 5
6. YOU CAN BAN SOCIAL COMPUTING FROM
THE WORK PLACE
// Enterprise 2.0 // FEBRUARY 2009 // 6
7. OR YOU CAN EMBRACE IT
// Enterprise 2.0 // FEBRUARY 2009 // 7
8. SOCIAL KNOWLEDGE MANAGEMENT
Knowledge Management Social CompuDng
KM is extra work Social compuDng is part of my everyday work
Work is behind closed doors Work is open and transparent
People are afraid to talk openly Anyone can say anything
People directories provide contact informaDon Social Networking plaVorms reflect who is doing what
with whom
Content is centralised, protected and controlled Content is distributed freely and uncontrolled
IT chooses the tools I use I have a choice & select my own tools
Knowledge sharing is database centric Knowledge sharing is people centric
Knowledge is forcibly captured just in Knowledge is naturally captured as part of my work
case
Best PracDces Stories
// Enterprise 2.0 // FEBRUARY 2009 // 8
10. INTERNAL COMMUNITIES
People form communiDes based on shared interests.
These become greenhouses for the developing ideas and the distribuDng informaDon
// Enterprise 2.0 // FEBRUARY 2009 // 10
11. YOU CAN
GET INSIDE
YOUR CUSTOMERS HEAD
TOO
// Enterprise 2.0 // FEBRUARY 2009 // 11
19. CONSUMERS
ParDcipants read and explore the
posts of others.
Consumers can be very acDve
parDcipants in an online
community
…just not yet visible to others.
// Enterprise 2.0 // FEBRUARY 2009 // 19
20. COMMENTERS
These people make comments on others
posts (either on blogs, or in discussion
forums)
They o_en seek clarificaDon, agreeing with
a statement, or offer a suggesDon or link to
something similar.
// Enterprise 2.0 // FEBRUARY 2009 // 20
22. COMMENTATOR
Someone who frequently takes a 'meta'
view of what is going on, providing a level
of leadership within the community.
Their contribuDons will o_en draw
aeenDon to the 'bigger picture', making
links with other work ‐ analysing and
synthesising the
// Enterprise 2.0 // FEBRUARY 2009 // 22
23. KNOW AND
EMBRACE
YOUR FANS
// Enterprise 2.0 // FEBRUARY 2009 // 23
24. LEGO & THE AFOLS
// Enterprise 2.0 // FEBRUARY 2009 // 24
40. KEYS TO SUCCESS:
Be Flexible – things change
•
Device independence (e.g. stone masonary example)
•
Able to interact‐ open API’s enable content to be shared between
•
environments
Leverage environments that people are already using
•
Provide guidance & support on call
•
// Enterprise 2.0 // FEBRUARY 2009 // 40
44. FORMAL PROCESSES CAN BE A BARRIER
MARKETING IT
IncompaDble:
Language
detail
Dmeframes
// Enterprise 2.0 // FEBRUARY 2009 // 44
45. KEY TO SUCCESS
you need a formalised way to evaluate success
•
Match investment / commitment to what stage in the process the idea is at
•
Develop rapid prototyping systems
•
think outside the box
•
manage some rules of engagement
•
// Enterprise 2.0 // FEBRUARY 2009 // 45
52. RAZORFISH
WIKI
upload documents,
•
add tags by clicking or
typing:
// Enterprise 2.0 // FEBRUARY 2009 // 52
53. “SUCCESS BY 1000 PAPER CUTS.”
JAKE MCKEE (GLOBAL COMMUNITY RELATIONS SPECIALIST LEGO)
,
• Don’t respect the hierarchy.
• Use tenacity and get air cover
• Get the company to come down
from its ivory tower.
• There are no secrets.
• Don’t hold your breath. Change
takes time.
• The answers are not within the
company.
// Enterprise 2.0 // FEBRUARY 2009 // 53
54. BE PATIENT AND PERSISTANT
// Enterprise 2.0 // FEBRUARY 2009 // 54
57. KEYS TO SUCCESS
Develop a culture of lessons learned
•
Make lessons learned easy to capture
•
Publish what you DO not what you SHOULD DO
•
Don’t throw the baby out with the bathwater
•
// Enterprise 2.0 // FEBRUARY 2009 // 57