Staying current in the digital age

1. STAYING CURRENT IN THE DIGITAL AGE  by Jenny Williams Jenny Williams | Ideagarden

2. “ “ Most of the cool ideas in this presentation are not really mine … just saying Jenny Williams

3. THANK YOU TO THE FOLLOWING PEOPLE " FOR CONTRIBUTING THEIR 2 CENTS WORTH: •  Kevin Bergin •  Colin Laidlaw •  Hadi Bachir •  Wassim Bassil •  John Chaplin •  Mike Boyd •  Katy Daniells •  Leanne Brinkies •  Miles Joyce •  Jenni Beatie •  Gavin Heaton •  Tim Beveridge •  Kate Carruthers •  Stuart Edwards •  Giovanni Di Noto •  Paul Bartholomew •  Andrew Davenport •  Joy Bains •  David Bell •  Graham Christie •  David Jackson •  Chris Bear •  James Breeze •  Victoria Bergin •  Rob Campbell •  Louis Dahl •  Ian Bennet •  Tim Buesing

4. Today most people acknowledge the importance of technology in our lives and its impact on the world at large"

5. THERE IS ALWAYS SOME NEW THING BEING INVENTED

6. We all want to ﬁnd our piece of it"

7. … or not …

8. The challenge is the speed of change"

9. Staying current is about relevance and survival

10. “ “ I don't ﬁnd that 'staying up to date' is a deliberate thing I have to do. Digital communications, technology, business, they're all passions and staying up to date for me is about being actively passionate about the work I do Tim Beveridge

11. THE SOCIAL INFORMATION MODEL FIND PEOPLE SOCIAL " FEEDS LIVE" EVENTS EDUCATION RESEARCH& TREND REPORTS FILTER SHARE PEOPLE SOCIAL " FEEDS LIVE" EVENTS EDUCATION RESEARCH& TREND REPORTS

12. FIND FILTER SHARE FINDING INFORMATION

13. Opportunities to FIND information FINDING PEOPLE SOCIAL " FEEDS LVE" EVENTS PRESENTATIONS EDUCATION RESEARCH & TREND " REPORTS

14. People FINDING INFORMATION FINDING PEOPLE SOCIAL " FEEDS LVE" EVENTS PRESENTATIONS EDUCATION RESEARCH & TREND " REPORTS Possibly, the most important way to stay current ’The truth without the hype’ Not necessarily the loudest voice, but the most thoughtful

15. Surround yourself with smart people

16. Were to ﬁnd them FINDING INFORMATION FINDKING PEOPLE SOCIAL " FEEDS LVE" EVENTS PRESENTATIONS EDUCATION RESEARCH & TREND " REPORTS Digital ”experts” you work with Key media " people Internal or client research department Global " teams Industry “gurus”/mentors Famous " bloggers LinkedIn groups Industry" meetup’s

17. LEVERAGING PEOPLE •  Discuss latest trends & debate issues •  Hear about new ideas/campaigns •  Discover new things to go and research •  Formal 'Digital Playground' & “lunch & learn sessions” run either internally or with guest speakers invited in to share. •  Encouraging employees to make it part of their role with speciﬁc time allocation and KPI’s to curate and share. • 

18. “ “ Every time I get to talk to one of our clients, I learn invaluable lessons about how they see search, social and content marketing contributing to the success of their business. Lee Odden - 11 ways to get smarter & stay Current in a world of Social Information Overload

19. Education, Live Events and Presentations FINDING INFORMATION FINDING PEOPLE SOCIAL " FEEDS LIVE" EVENTS PRESENTATIONS EDUCATION RESEARCH & TREND " REPORTS When researching a speciﬁc topic or trying to become informed beyond “what's happening in the news”, presentation tend to be more deep dive

20. Were to ﬁnd them FINDING INFORMATION FINDING PEOPLE SOCIAL " FEEDS LIVE" EVENTS PRESENTATIONS EDUCATION RESEARCH & TREND " REPORTS Industry events (e.g. adTech) Privately run Seminars Breakfast Brieﬁngs Webinars elearning Internal or guest speakers (Digital playground, " Lunch & Learn) Industry education (e.g adschool) Internal training Slideshare youtube

21. When it comes to training…the more hands on the better

22. Social Feeds, Research and trend reports FINDING INFORMATION FINDING PEOPLE SOCIAL " FEEDS LIVE" EVENTS PRESENTATIONS EDUCATION RESEARCH & TREND " REPORTS Social Feeds are the most proliﬁc source of information. Learning to navigate this source is a skill that needs to be learned and reﬁned over time.

23. “ “ The internet has just killed stories.  If anything is worth talking about, its all over facebook so whats the point of talking about it anymore Sophie Williams

24. Sources of social feeds FINDING INFORMATION FINDING PEOPLE SOCIAL " FEEDS LVE" EVENTS PRESENTATIONS EDUCATION RESEARCH & TREND " REPORTS News feeds email Google" alerts twitter Facebook blogs Linkedin

25. The ﬁrst challenge is in collecting interesting feeds

26. “ “ You can no longer be good at just one thing, or two. It is a 10-thing world now  (and maybe a 20-thing world soon).  Digital Marke6ng and Analy6cs Blog The 2015 Digital Marke2ng Rule Book. Change or Perish. Avinash Kaushik

27. There are a variety of tools available to manage your feeds. •  Some aggregate all information into one place (e.g. Feedly) •  Others focus on visual assets better than others •  Some are very focused on a particular channel (e.g. tweetdeck) Key things to look at: •  Native to the device you are using •  Ability to organise information into group/types •  Tools to help you discover feeds of interest •  Different ways of viewing content (streams, articles, headlines etc.) Tools FINDING INFORMATION

28. TOOLS FOR AGGREGATING CONTENT

29. FEEDLY

30. FLIPBOARD

31. PULSE

32. TUMBLR

33. PINTEREST

34. SPECIFIC SITES/PUBLISHERS

35. FACEBOOK Facebook paper Speciﬁc/interesting information feeds

36. LINKEDIN LinkedIn Connection feeds Special " interest " groups

37. SLIDESHARE

38. ZITE

39. TWEETDECK

40. THE TRICK TO KEEPING UP ..

41. Make it part of your daily routine

42. Remember .. not everything you hear is true, relevant, interesting" …" but it should be thought provoking"

43. If its not, kill it"

44. FIND FILTER SHARE FILTERING INFORMATION

45. There is so much information its like a ﬁre hose

46. “ “ You wouldn't try and drink all the water in a stream, and you'll never read the whole internet, so don't try, ﬁnd sources you feel are credible and address your needs for now, then move on when you've had your ﬁll. Tim Beveridge

47. Its easy to waste time following rabbit holes

48. Set a time limit for yourself

49. Be clear about your objectives

50. SET YOUR OBJECTIVES What are you trying to achieve: •  Stay current in general •  Monitor a particular specialist area / industry •  Come up with cool links to share with .. (friends, coworkers, clients) •  Research / learn more about a particular topic •  Monitor conversation (about yourself, your clients) •  Understand what is driving consumer participation (memes) •  Generate inspiration (creative, technical, innovation) •  WHAT ELSE? …..

51. Don’t be greedy

52. When you add something new, see if you can get rid of something you don’t use

53. Logical Groups of content make it easier to scan FINDING PEOPLE SOCIAL " FEEDS LVE" EVENTS PRESENTATIONS EDUCATION RESEARCH & TREND " REPORTS News Blogs (e.g. mumbrella)“Rock Star” feeds (e.g. Jeremiah Owyang) High Proﬁle Digital blogs (e.g. mashable) Inspiration blogs Specialist feeds (e.g. SEOMoz, Mobile world) Vendor Blogs (e.g. Facebook) Industry Vertical feeds (e.g. ﬁnancial services) ORGANISING INFORMATION"

54. Scan the crowd and spot the trends

55. Contextualise by time an place

56. Feedly provides some good tools to scan

57. BREAK DOWN CONTENT BY TYPE The length and depth of content reﬂects how much time will be required to digest it •  Short (300~700 words) & sharp factual news with very short update/checking lifecycle (24 hours or less) •  Lengthier analysis, whitepapers & other feature articles (typically > 1,500 words) with a longer lifecycle (typically weekly, monthly or longer) •  Fundamental knowledge (all sorts of format and lengths depending on the subject) Giovanni Di Noto

58. RESPOND TO NEW TOPICS THIS UNEARTHS Leverage mainstream keyword driven research to explore topics you have not previously encountered or totally new ﬁelds of interest •  Search engines, •  Wikipedia •  Knowledge bases (paid research & free) •  Conventional, online or not educational courses

59. “ “ time-manage and plan knowledge acquisition accordingly  Giovanni Di Noto

60. Decide to either ditch or read"

61. Save the good stuff you cant read now for later

62. Pocket is the most popular tool for saving information

63. Ditch the rest

64. Proactively Block/ report SPAM

65. For any repeat offenders: Delete, Unsubscribe, Unfriend, Unfollow,

66. FIND FILTER SHARE SHARING INFORMATION

67. “ “ Knowledge is a process of piling up facts; wisdom lies in their simpliﬁcation Martin Henry Fischer

68. ESTABLISHING LIFE STREAMS Creating multiple streams of you

69. Be remarkable " do something worthy of a remark

70. Expose your Genius

71. Be Yourself: " Let your personality shine through

72. Opportunities to SHARE information SHARING MICRO" BLOGGING BLOGGING PRESENTING COMMENTING ACADEMIA/ RESEARCH PAPERS DISCUSSING

73. Opportunities to SHARE information SHARING MICRO" BLOGGING BLOGGING PRESENTING COMMENTING ACADEMIA/ RESEARCH PAPERS DISCUSSING •  When publishing to social media its important to establish some sort of purpose, voice, routine

74. DEFINE YOUR SOCIAL STREAMS Be Social: Effectively manage your “social systems”

75. Creators Critics Collectors Joiners Spectators Inactives Percent of adults participating in at least one of the activities at least monthly 26% 35% 45% 63% 24% 16% 35% 43% 63% 75% 12% 21% Percent of 18-28YOs participating in at least one of the activities at least monthly Source: the November 14, 2008, “Australian Social Technographics® Revealed” report NOT EVERYONE PRESENTS IN THE SAME WAY ONLINE

76. BUILDING A REPUTATION

77. If you are going to do it, please …Be Interesting … "

78. “ “ I’m very selective … if I ﬁnd I'm not reading them soon enough then I'll unsubcribe from them. David Bell

79. Don’t talk just for the sake of saying something

80. Managing " Personal vs Public information

81. SOCIAL MEDIA OVERLAP Many organisations will have social media policies which deﬁne how this overlap should work

82. SOCIAL MEDIA LISTENING AND CONTENT GENERTION PROCESS Comment Tracking In case we need to Posi2onin g Statement s Content ideas •  -‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐ •  -‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐ •  -‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐ •  -‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐ My digital purpose Tag Schema Target Memes Saved using Generates determines drives Drives Content briefs -‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐ -‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐ -‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐ -‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐ drives Posts/content -‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐ -‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐ -‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐ -‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐ Inspire Comments Which requires approval Make Comments “ -‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐ “ requires REPLY “ -‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐ “ drives triggers which drives traﬃc to Feeds No2fy subscriber s Track Buzz Might require REPLY “ -‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐ “ And maybe then SOCIAL MEDIA PERSONALITY CONTENT MONITORING CONTENT GENERATION " AND MANAGEMENT subscriber info inform s Subscrip2ons Contacts Adds to

83. MICRO BLOGGING - TYPES A status updater Once or twice a day, Anything interesting Linked to other status updates (twitter, friendfeed etc.) Direct communicator DM’s and @replies in their tweet stream, Mostly used for banter about topics and occasionally arrangements DM now a legitimate alternative to email Spruker: Twitter for self promotion (usually consulting services) Tweets about Ranking, Follower counts, PR… Poster: Known for interesting and proliﬁc news feeds (e.g. Scobeliser, Oywang) Conference attendee/ journalist: Something to say/report on key facts Link provider Tiny URL links to cool sites/posts/newsfeeds (Ian Lyons …) Content Creator Posts, Content (Youtube, Photos, blog posts, slideshows)

84. Opportunities to SHARE information SHARING MICRO" BLOGGING BLOGGING PRESENTING COMMENTING ACADEMIA/ RESEARCH PAPERS DISCUSSING •  Presentations, formal and informal provide a great way to share information

85. “ “ Invitations to speak at conferences force me to dig a bit deeper Tim Buesing

86. Presentations enable you to focus on a purpose

87. Its easier to let your passion and personality shine through

88. Slideshare is a great tool to share presentation content

89. CONCLUSION

90. THE SOCIAL INFORMATION MODEL FIND PEOPLE SOCIAL " FEEDS LVE" EVENTS EDUCATION RESEARCH& TREND REPORTS FILTER SHARE PEOPLE SOCIAL " FEEDS LVE" EVENTS EDUCATION RESEARCH& TREND REPORTS

91. RESULTS OF MY INFORMAL SURVEY My informal survey (30 responses) •  On average, most respondents said they spent roughly 30 mins to 1 hour per day ﬁnding information •  When asked how much was useful/applicable, results were HIGHLY VARIABLE (no two answers the same) however: –  Most respondents felt that only 20% or less of what they read daily is immediately useful However –  The vast majority felt that over 50% of what they read would be useful “at some point”

92. CONCLUSION "   Figure out why you are bothering "   Develop a system. "   Commit regular time to it "   Be ruthless when necessary "   Leverage whatever you can "   Stay passionate about digital and you will reap the rewards Staying current in the digital age is NOT OPTIONAL:

93. REMEMBER, IF YOU MISS SOMETHING …. ….. EVERYTHING PASSES …..EVERYTHING PASSES RIP FLAPPY BIRD

94. … AND A SPECIAL THANKS TO SOPHIE WILLIAMS FOR:" Drawing upon her encyclopedic knowledge of every cartoon episode aired in the last 18 years to ﬁnd the most relevant scenes to illustrate my points and entertain you if the content was otherwise boring

95. THANK YOU jenny@ideagarden.com.au www.ideagarden.com.au … or ﬁnd me on linked in