13. 50%+ site purchases are made by consumers who will never use a search box (i.e. they browse our taxo). That means hundreds of millions of dollars. I don ’ t need to justify our department as vital to my company, because it ’ s how we get millions of dollars.
14. The CEO of a Fortune 50 company knows & cares about the words metadata & taxonomy because it makes money. The defense “ this will sell more things ” wins most arguments. Good metadata & taxo will always sell more things.
21. You keep assets safe so people can find them. Unfindabilty makes content useless. Find the driving motivation of your org & its reasons for archiving assets. Show how people finding & using things in your DAM accomplishes that motivation. Balance asset security with asset usability.
22. jenny benevento @jennybento [email_address] jennyjenny.org presentation available at jennyjenny.org & Slideshare in a few hours
![findability is as important as content jenny benevento @jennybento [email_address] Henry Stewart DAM 2011, Chicago](https://image.slidesharecdn.com/dam2011benevento-110917185826-phpapp02/85/Findability-is-As-Important-As-Content-1-320.jpg)
