2018 Kean Business Plan Competition Winner Team's PT

1. Green Community Farm
Green Community Farm is a social enterprise,
which provides community farming for fresh
and pollution-free products.
Presenters: Chen Yingfangping (Sylvia)
Mao Xiangning (Olivia)
Li Fuyu (Fiona)

2. Team Profile
Fiona
Major: Accounting
Worked as the assistant of
financial manager in China
Bohai Bank
Olivia
Major: Accounting
Worked for Financial
Operation Department in
Huaxia Bank
Sylvia
Major: Accounting
Worked as the assistant of
accountant in Ruihua
Public Accounting Firm

3. Chinese Food Safety Issue Trend
Source: http://www.zccw.info

4. The food safety problems:
Mainly caused by the production process
use of chemical fertilizers
use of pesticides and veterinary drugs
Mass
Mass

5. Grow their own green products
synthetic chemical insecticides,
herbicides, fungicides, or fertilizers
organically approved soil amendments and sprays.
Careful use of
Absolutely no use of

6. Products Availability Reference
Product Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Kale, Curly
Kale, Dino
Kohlrabi
Sunchokes
MI Apples
Leeks
Broccoli
MI Pears
Arugula
Cucumbers
Zucchini
Basil
Tomatoes
Lettuce
Potatoes
Spinach
Radishes
Beets
Carrots
Cilantro
Bush Beans
MI Peaches

7. Area:
Time:
Grow products by yourself

8. Grow products by assigned farmers

9. Benefits from GCF
Environmentally
Friendly
New way for
education
Recreational
Planting
Cultivation of pollution-
free products
Fertile land and
convenient location
Growing Demand
for green food
Core
Core competitive advantage

10. Benefits from GCF Core competitive advantage
Pesticide Control

11. 01
02 03
Target Market
Target Market
People who desire reliable green
product in Wenzhou Ouhai
Market size might be 200 people
Market Trends
Increasingly growing towards recognizing
the difference between poor quality
vegetables and those of high quality
Market Needs
Quality crops will satisfy one’s taste
and enable one to enjoy them

12. Promotion
• Consultatio
n
• Information
• Booking
Home page
advertisements
Hand-out
brochureOuhai Community
Center

13. Financial Operation
Sales Human Resource
Management

14. Three steps to develop business
B2C
B2Community
Start-up step, focusing on
the B2C model, providing
recreational planting to the
individual customers
Based on the first step, GCF
will be sustained and flourish
through the B2B model,
deeply embedded on the local
government
Adopting B2Community, applying
to other specific communities or
local governments
B2B

15. Angel
Investing
Bank Loan Community
Funds
Government
Funds
Founders
Capital
contribute
Amount ¥ 150,000 ¥ 200,000 150,000 ¥ 400,000 ¥ 100,000
Proportion 15% 20% 15% 40 % 10 %
Start Up Capital

16. Initial Cost
Legal ¥ 3,000
Rent Expense ¥ 370,000
Equipment ¥ 150,000
Decoration Expense ¥ 50,000
Advertising and
Promotion
¥ 5,000
Start Up Capital Use
Above all, the initial cost is ¥ 578,000, the remaining ¥ 422,000
will be used for operation

17. -1500000
-1000000
-500000
0
500000
1000000
1500000
2000000
2500000
3000000
Net Income
Gain Profit Break Even
2018 2019 2020 2021 2022
70% of the
income
will be
reinvested

18. We are one of them