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Green community farm(1)


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2018 Kean Business Plan Competition Winner Team's PT

Published in: Education
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Green community farm(1)

  1. 1. Green Community Farm Green Community Farm is a social enterprise, which provides community farming for fresh and pollution-free products. Presenters: Chen Yingfangping (Sylvia) Mao Xiangning (Olivia) Li Fuyu (Fiona)
  2. 2. Team Profile Fiona Major: Accounting Worked as the assistant of financial manager in China Bohai Bank Olivia Major: Accounting Worked for Financial Operation Department in Huaxia Bank Sylvia Major: Accounting Worked as the assistant of accountant in Ruihua Public Accounting Firm
  3. 3. Chinese Food Safety Issue Trend Source:
  4. 4. The food safety problems: Mainly caused by the production process use of chemical fertilizers use of pesticides and veterinary drugs Mass Mass
  5. 5. Grow their own green products synthetic chemical insecticides, herbicides, fungicides, or fertilizers organically approved soil amendments and sprays. Careful use of Absolutely no use of
  6. 6. Products Availability Reference Product Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Kale, Curly Kale, Dino Kohlrabi Sunchokes MI Apples Leeks Broccoli MI Pears Arugula Cucumbers Zucchini Basil Tomatoes Lettuce Potatoes Spinach Radishes Beets Carrots Cilantro Bush Beans MI Peaches
  7. 7. Area: Time: Grow products by yourself
  8. 8. Grow products by assigned farmers
  9. 9. Benefits from GCF Environmentally Friendly New way for education Recreational Planting Cultivation of pollution- free products Fertile land and convenient location Growing Demand for green food Core Core competitive advantage
  10. 10. Benefits from GCF Core competitive advantage Pesticide Control
  11. 11. 01 02 03 Target Market Target Market People who desire reliable green product in Wenzhou Ouhai Market size might be 200 people Market Trends Increasingly growing towards recognizing the difference between poor quality vegetables and those of high quality Market Needs Quality crops will satisfy one’s taste and enable one to enjoy them
  12. 12. Promotion • Consultatio n • Information • Booking Home page advertisements Hand-out brochureOuhai Community Center
  13. 13. Financial Operation Sales Human Resource Management
  14. 14. Three steps to develop business B2C B2Community Start-up step, focusing on the B2C model, providing recreational planting to the individual customers Based on the first step, GCF will be sustained and flourish through the B2B model, deeply embedded on the local government Adopting B2Community, applying to other specific communities or local governments B2B
  15. 15. Angel Investing Bank Loan Community Funds Government Funds Founders Capital contribute Amount ¥ 150,000 ¥ 200,000 150,000 ¥ 400,000 ¥ 100,000 Proportion 15% 20% 15% 40 % 10 % Start Up Capital
  16. 16. Initial Cost Legal ¥ 3,000 Rent Expense ¥ 370,000 Equipment ¥ 150,000 Decoration Expense ¥ 50,000 Advertising and Promotion ¥ 5,000 Start Up Capital Use Above all, the initial cost is ¥ 578,000, the remaining ¥ 422,000 will be used for operation
  17. 17. -1500000 -1000000 -500000 0 500000 1000000 1500000 2000000 2500000 3000000 Net Income Gain Profit Break Even 2018 2019 2020 2021 2022 70% of the income will be reinvested
  18. 18. We are one of them