The presentation given on Dec. 30th in Tel Aviv at the US-Israel Chamber of Commerce. Co-sponsored by DLA Piper and Signal Corp. Background here: http://jer979.com/clients-and-testimonials/telavivdandelion/

1. @jer979 Dandelion marketing….increase your odds of going viral Jeremy Epstein Marketing Navigator jer979@neverstopmarketing.com

2. @jer979 Was it only a Printing press?

3. @jer979 Tools vs. Implications

4. @jer979 #1: Power of Permission

5. @jer979 #2: Ridiculous Reach of the Individual

6. @jer979 #3: It’s an Attention Economy

7. @jer979 #3: It’s an Attention Economy

8. @jer979 49% Watch to End You’ve got 90 Seconds… Go!

9. @jer979 It’s an Attention Economy

10. No Attention, No Chance of Trust @jer979 Attention Trust Revenue

11. Correlation BetweenTrust & Revenue @jer979 Airlines NPS Jet Blue: 7.4% Increase & 2009 Profit Average Jet Blue Source: 2010 NPS Industry Benchmark Report

12. @jer979 Banking & Insurance NPS USAA: 2009 Best Year Ever Auto Insurance Banking Home Insurance Correlation BetweenTrust & Revenue Source: 2010 NPS Industry Benchmark Report

13. @jer979 Computer Hardware NPS Apple: Own ½ Total PC Revenue in 2009 Average Apple Correlation BetweenTrust & Revenue Source: 2010 NPS Industry Benchmark Report

14. @jer979 Cell Phone Service NPS Verizon: 10.7% Increase in 2009 Average Verizon Correlation BetweenTrust & Revenue Source: 2010 NPS Industry Benchmark Report

15. @jer979 @jer979 Our best hope? Spark the Viral inferno

16. @jer979 But…VIRAL is the EFFECT 228 Million Views!

17. No Attention,No Chance of Viral @jer979 Viral Attention Viral

18. @jer979 Attention So What Can We Do?3 Possible Solutions Pay $$$ Command/Demand Earn

19. @jer979 You Don’t Earn Just Once… You Earn It Over & Over & Over again!

20. Peter Drucker on Marketing @jer979 “The enterprise has two—and only two— basic functions: Marketing and Innovation.”

21. @jer979 Peter Drucker on Marketing The aim of marketing is to make selling superfluous. - Peter Drucker

22. @jer979 Dandelion Marketing Nature deliberately wastes resources in order to thrive. Why? Because scattershot strategies are the best way to ‘fully explore the potential space.’ *Adapted from Chris Anderson

23. @jer979 Dandelion Marketing The framework We’re Going to Increase the Odds (Part 1)

24. @jer979 Smaller bets, More often

25. @jer979

26. 1:1 Advertising @jer979

27. Lenovo Case Study @jer979 900 Marketing Activities Market Share 27%

28. @jer979 Be Remarkable In All Your Touchpoints

29. Your Business Cards @jer979

30. Your OOF Message @jer979

31. Your Email Signature @jer979

32. Your Instructional Videos @jer979

33. Your Invoices @jer979 You’re JNJ. Whenever the hell you want.

34. Your Events (and Meetings) @jer979

35. Your Pricing @jer979 “LOL, I love the .79 cents!!” -Michelle Scobie, Microsoft $...9.79

36. Your Employees’ 1st Day On the Job @jer979

37. @jer979 Trade Show Booths

39. @jer979 Create an Ignitable Environment

40. Make It Easy To Share @jer979

41. Make It Easy To Share @jer979

42. Word of Mouth (WOM) Triggers @jer979

43. @jer979 Wondering about BPOS Marketing? Check out this presentation by Never Stop Marketing! At least 8 Ways to Share Offer Browser Viewing Make Documents Social

44. @jer979 Or If You Want to Embed - Just Copy the Code Make Documents Social

45. @jer979 Dandelion Marketing The Culture We’re Going to Increase the Odds (Part 2)

46. @jer979 What is your Commander’s Intent?

47. @jer979 Do You Tolerate Failure?

48. @jer979 Take Risk High Fault Tolerance Tolerate Failure

49. Do you focus on Feel or look?

50. Your Brand Manager @jer979 “People won’t remember what you say. They won’t remember what you do. They will remember how you make them feel.” - Maya Angelou

51. Slick Used To Mean Professional @jer979

52. Is everyone a Marketer?

53. Long Tail of Branding… @jer979 Single-Minded Proposition Creating Secondary, Tertiary Brand Propositions *From The Elongating Tail of Brand Communication

54. @jer979 Make Everyone a Marketer

55. @jer979 Even Someone Else’s Janitor…

56. Are you getting rapid feedback?

57. @jer979 Rapid Feedback Loops

58. Are you ready for agile Marketing development?

59. Agile Marketing Development @jer979

60. @jer979 “[Democratization of marketing is] the most important transition we are making.” - Jim Farley, Ford Global Marketing VP The Secret Is Out

61. @jer979 Marketing’s Darwinian Moment

62. Thanks For your attention! jer979@neverstopmarketing.com Twitter: @jer979 Linkedin.com/in/jer979 Facebook.com/neverstopmarketing www.neverstopmarketing.com