How To Do A Customer Touchpoint Assessment
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How To Do A Customer Touchpoint Assessment
- 1. I Love Your Invoice!How to Give People a (good) Reason to Talk About You At Every Turn Jeremy Epstein Marketing Navigator Never Stop Marketing www.neverstopmarketing.com
- 2. I Love Your Invoice! @jer979
- 3. The Client Touchpoint Assessment
- 5. Touchpoint Awareness Building @jer979
- 6. Out of Office Message @jer979
- 7. Social Media Outposts @jer979
- 8. Discussion: What is Your Brand Feeling? @jer979
- 9. “Consistency is Overrated” @jer979
- 10. Build the Test Plan… @jer979
- 11. Stress Test It! @jer979
- 12. SAMPLE PLAN @jer979 20
- 13. Sample Test Results @jer979
- 14. Ideate… @jer979
- 15. Implement & Refine @jer979
- 16. Objectives & Measurements @jer979
- 17. Measurement Option #2 @jer979
- 18. Bonus Offer Free Raving Fan Value Calculatorhttp://shortlinks.neverstopmarketing.com/RFCalc Free eBook http://www.dandelionmarketing.biz @jer979
- 19. Obligatory Motivational Close @jer979 “Every detail holds the potential to sour a relationship-confusing signage, an inattentive doorman-but only a few offer possibilities for an experience that is distinctive, emotionally gratifying, and memorable.”
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Editor's Notes
- Importance of HygieneTwo solid websitesClairealexander vs. ericlitmanGlobal Micro-Brand landing pages
- What exactly are we going to test?When will we test it?How will we test it? You can do it. A consultant. Your customers. Raving Fans. Multiple of those…
- Actual Stress Testing of the TouchpointWe will measure each touchpoint against the two filters ofIs this Remarkable?Is it consistent with the brand feel f HCI “enriching/educational/inspiring dialogue and debate.”
- Initial Recommendations and BrainstormingI’ll come up with some ideas and then work with the individual or team to identify other ways to achieve the objectiveYou don’t decide Remarkable…
- Perpetual Beta is the name of the game here…We will have a timeframe for testing and measuring the effectiveness of each idea we want to try at each Touchpoint