Marketing Survival Strategies for the Attention Economy
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The document discusses marketing strategies for gaining attention in today's economy. It suggests focusing on building communities of raving fans through authentic engagement and participation. The key is finding remarkable ways to connect with others as an advocate and connector rather than just promoting products and services. An overall strategy of community-driven marketing is proposed that involves activating, identifying, and cultivating fans.
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Marketing Survival Strategies for the Attention Economy
- 1. Marketing Survival Strategies for the Attention Economy Jeremy Epstein Marketing Navigator NeverStopMarketing.com
- 2. Habits and Consequences… @jer979
- 3. Slide Credit: John Moore (BrandAutopsy.com)
- 5. @jer979 It’s an Attention Economy
- 6. @jer979 Do You Have Permission? Really?
- 10. @jer979 Marketing as Gasoline, Not Matches
- 11. @jer979 Find Your Raving Fans
- 12. @jer979 Ridiculous Reach of the Individual
- 13. @jer979 So, Now What?
- 14. @jer979 Above All, Be Remarkable
- 17. @jer979 Be the Connector
- 18. @jer979 Advocacy as Practice
- 20. @jer979 Openness, Don’t Try To Hide…
- 21. @jer979 How It All Comes Together…
- 22. @jer979 Community Driven Marketing Activate Identify Cultivate
- 23. @jer979 Thank you!! Whitepaper: Power of the Raving Fan CommunityDrivenMarketing.com Blog: NeverStopMarketing.com jer979@neverstopmarketing.com linkedin.com/in/jer979
Editor's Notes
- Big Idea: Irrelevance reduces network access and without access ot the network, you’re just the annoying guy at the party with whom nobody wants to speak and then you’re not invited back the next time.
- Subpoint-consequences of breaking permissionBig Idea: Netizens care most about the earning the attention and permission of their networks through trusted behaviro
- Fundamental Assumptions of New MarketingGive the customer a platform for promoting their products and encourage itDouble down on existing customers
- Purell Video//Force MultipliersSelf-coordinationFont sizeLogoOlive Garden/playboy bunny
- Big Idea: Democratization of Influence and ReachAn Ideavirus/movement can start anywhere by anyone and spread
- Big Idea: Good ideas spread; Irrelevance is ignored; dishonesty is punished…severely
- Listening as a Fundamental Marketing PracticeDell IdeaStormMyStarbucks
- Big Idea: There are ALWAYS people talking about everything…the network resists and rejects control.Motrin Moms, what if? Counter example, submit, vote, mass collaborateGoogle is a part of your brandTiger Woods Video…http://www.youtube.com/watch?v=FZ1st1Vw2kY
- Fred Wilson meetupReed’s lawMake other’s better…Connect the community with each otherPut yourself at the center of other people’s networks
- http://www.viddler.com/explore/dpzramon/videos/19/Tell it like it is…or be dismissed as fake.Yes To Carrots Cucumber Eye GelLegal Challenges? No doubt. http://www.cnn.com/2009/WORLD/europe/05/08/marks.spencer.bras.breasts/index.html
- Belkin/AstroturfingMichael PhelpsBig idea: Dishonesty will be punished…even the appearance of disingenuity does it…
- Never stop marketing