Our Sales and Marketing SME solution for Salesforce Customers in Singapore. Grants provided by IMDA for eligible customers

1. How SMEs can drive revenue
growth with Salesforce?
Get more leads. Drive lead conversion.
Increase customer lifetime value
SME PACKAGES FOR SINGAPORE CUSTOMERS

2. Forward-Looking Statements
"Safe harbor" statement under the Private Securities Litigation Reform Act of 1995: This presentation contains forward-looking statements about the company's financial and operating results, which
may include expected GAAP and non-GAAP financial and other operating and non-operating results, including revenue, net income, diluted earnings
per share, operating cash flow growth, operating margin improvement, expected revenue growth, expected current remaining performance obligation growth, expected tax rates, stock-based
compensation expenses, amortization of purchased intangibles, shares outstanding, market growth, environmental, social and governance goals and expected capital allocation, including mergers and
acquisitions, capital expenditures and other investments. The achievement or success of the matters covered by such forward-looking statements involves risks, uncertainties and assumptions. If any
such risks or uncertainties materialize or if any of the assumptions prove incorrect, the company’s results could differ materially from the results expressed or implied by the forward-looking statements
it makes.
The risks and uncertainties referred to above include -- but are not limited to -- risks associated with the effect of general economic and market conditions; the impact of geopolitical events, natural
disasters and actual or threatened public health emergencies, such as the ongoing Coronavirus pandemic; the impact of foreign currency exchange rate and interest rate fluctuations on our results; our
business strategy and our plan to build our business, including our strategy to be the leading provider of enterprise cloud computing applications and platforms; the pace of change and innovation in
enterprise cloud computing services; the seasonal nature of our sales cycles; the competitive nature of the market in which we participate; our international expansion strategy; the demands on our
personnel and infrastructure resulting from significant growth in our customer base and operations, including as a result of acquisitions; our service performance and security, including the resources
and costs required to avoid unanticipated downtime and prevent, detect and remediate potential security breaches; the expenses associated with our data centers and third-party infrastructure
providers; additional data center capacity; real estate and office facilities space; our operating results and cash flows; new services and product features, including any efforts to expand our services
beyond the CRM market; our strategy of acquiring or making investments in complementary businesses, joint ventures, services, technologies and intellectual property rights; the performance and fair
value of our investments in complementary businesses through our strategic investment portfolio; our ability to realize the benefits from strategic partnerships, joint ventures and investments; the
impact of future gains or losses from our strategic investment portfolio, including gains or losses from overall market conditions that may affect the publicly traded companies within our strategic
investment portfolio; our ability to execute our business plans; our ability to successfully integrate acquired businesses and technologies; our ability to continue to grow unearned revenue and remaining
performance obligation; our ability to protect our intellectual property rights; our ability to develop our brands; our reliance on third-party hardware, software and platform providers; our dependency
on the development and maintenance of the infrastructure of the Internet; the effect of evolving domestic and foreign government regulations, including those related to the provision of services on
the Internet, those related to accessing the Internet, and those addressing data privacy, cross-border data transfers and import and export controls; the valuation of our deferred tax assets and the
release of related valuation allowances; the potential availability of additional tax assets in the future; the impact of new accounting pronouncements and tax laws; uncertainties affecting our ability to
estimate our tax rate; uncertainties regarding our tax obligations in connection with potential jurisdictional transfers of intellectual property, including the tax rate, the timing of the transfer and the
value of such transferred intellectual property; the impact of expensing stock options and other equity awards; the sufficiency of our capital resources; factors relatedto our outstanding debt, revolving
credit facility and loan associated with 50 Fremont; compliance with our debt covenants and lease obligations; current and potential litigation involving us; and the impact of climate change.
Further information on these and other factors that could affect the company’s financial results is included in the reports on Forms 10-K, 10-Q and 8-K and in other filings it makes with the Securities
and Exchange Commission from time to time. These documents are available on the SEC Filings section of the Investor
Information section of the company’s website at.
Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements, except as required by law.
Third party trademarks are the property of their owners.

3. What we will cover
today?
● Who is Salesforce?
● How our SME Package benefits small
businesses like you?
● How does the setup process work? How do we
support you after that?
● Commercial Terms
● Q&A

4. Success with SMEs

5. What prevents SMEs & Startups from scaling?
BEFORE AFTER
Each department using
their own solution
Marketing
Customer
Service
Sales
Partner
1. Cost of integration
2. Losing business due to bad experience for
customers
3. Missed opportunities due to lack of visibility across
entire business and customer journey

6. Trailblazer Success & Community • World’s #1 CRM
• Fast Time to Value • Scalable & Flexible
Who is Salesforce?

7. Sales &
Marketing SME
Package
Header
[Optional description text]
Header
[Optional description text]
Header
[Optional description text]
1
2
3
Drive lead conversions
Ensure no deal slips through the cracks
Increase number of leads
and business performance
with real-time data
Increase customer lifetime
value
Grow and keep existing customers

8. Gain visibility into exactly how your business is performing
Real time update on the
key metrics that matter
We have the ability to do much
more detailed reporting. That
enables us to do a much
deeper dive into our numbers,
which allows us to get closer to
our customers. We can get
those insights much more
easily, which saves us at least
four to six hours per week on
reporting.
Justin Choo, CEO, Knorex

9. Generate more leads with real-time marketing data
Generate more leads.
Maximize every dollar
you spend on ads.

10. Sales &
Marketing SME
Package
Header
[Optional description text]
Header
[Optional description text]
Header
[Optional description text]
1
2
3
Drive lead conversions
Ensure no deal slips through the cracks
Increase number of leads
and business performance
with real-time data
Increase customer lifetime
value
Grow and keep existing customers

11. Insert Your Image Here
Powered by :
What happens
from a prospect
perspective?
Prospect sees post/ad on FB, Google,
Instagram, LinkedIn, Twitter and clicks on
the link to go to site
7 Training Tips for Your First Half
Marathon
Training for your first half marathon? Keep these
keys in mind to cross the finish line strong.
10 Weeks to Half Marathon: Training
Plan
Don’t shy away from the challenge of running 13.1
miles: our plan will to get you to the finish line.
Not so good accounting
Choose from six levels of accounting services
plans and learn which plan would work best for
you.
Old-school Corporate Secretaries
We prefer to do things extra manually to increase
the hassle for both you and us
google.com
Low code software for insurance
9:41
Ad ᐧ companyname.com
COMPANY NAME – Low Code for
Insurance
Our Accountants answer fast and help optimise tax.

12. Insert Your Image Here
Powered by :
Custom Sign-up
Form
Make sure your brand appears the way you
want it to … or optimize for execution
• Capture simple attributes
• Start tracking clicks and activities
• Content gating
• Autoresponder to check valid email
• Redirect on form completion
companyname.com/form
9:41
Email
SIGN UP
To access our world-class
free guide
Download e-book
What are you hoping to learn from this?
Full Name
Title
I agree to the Terms of Service and
Privacy Policy
Get our e-book on the future of
accounting and taxation for
new age e-commerce.

15. Never let any opportunity slip through the cracks
“One of the most beneficial outcomes is that we are able to track opportunities through all the stages of our
six-to-nine-month sales cycle. It gives us up-to-date numbers in real-time and that’s very important.”
- Peter Mah, VP of Global Sales, V-Key

16. Track all opportunities to ensure they are followed
up with

17. Track all opportunities to ensure they are followed
up with
20x Merchant Growth in 2 years

18. What happens to the leads that fall through the cracks?
LEAD OPPORTUNITY CUSTOMER
MQL
● Missed opportunities
● Leads and existing customers with
huge revenue potential but no
one engaging them
$ $

19. Stay top of mind,
Nurture at scale until
they are ready to buy
Increase nurture campaign
uptake by 20%

21. Create emails from
scratch using the
drag-and-drop editor,
or starting off with a
template

23. Sales &
Marketing SME
Package
Header
[Optional description text]
Header
[Optional description text]
Header
[Optional description text]
1
2
3
Drive lead conversions
Ensure no deal slips through the cracks
Increase number of leads
and business performance
with real-time data about your business
Increase customer lifetime
value
Grow and keep existing customers

24. Start renewal conversations in advance to ensure greater control over churn
Ensure & automate renewal of contracts

25. Are you maximizing the potential of your business?
Increase customer lifetime value
Net Retention Rate 140% before IPO

26. Know your key accounts
Understand who is the most
engaged and which campaigns
appeal to them the most
For your top 5 Key Customers

27. WHAT YOU
GET
Header
[Optional description text]
Header
[Optional description text]
Header
[Optional description text]
1
2
3
Drive lead conversions
Ensure no deal slips through the cracks
Increase number of leads
and business performance
with real-time data about your business
Increase customer lifetime
value
Grow and keep existing customers

28. How long does the
setup take?

29. Sales Cloud Setup: 2 Weeks
Footer
In Scope
● Setup custom profile and users
● Configure and customize:
○ Leads, accounts, contacts, opportunities
○ Up to 2 custom objects
○ Custom fields
○ List views
○ Activity tracking
● Setup high-impact Lightning features (Kanban, Path,
Guidance for Success, etc.)
● Review duplicate & matching rules
● Gmail or Outlook integration (Einstein Activity Capture)
● Create 5 reports & 2 dashboard
● Basic guidance on data import
Out of Scope
● Process Automation - Approval Process, Workflows,
etc. (add ons)
● 3rd Party Integrations
● Data Importing/Loading
● Setup of advanced Features such as Products,
Pricebooks, Quotes configurations, Flows, Process
Builder, etc (add ons)
● Custom Code (e.g : Apex Triggers, Apex Code,
Custom Components)
● Change Management, End User Training
● Einstein Features, Inbox Lightning Sync & Sales
Cloud Einstein

30. Marketing Setup: 5 Weeks
In Scope
● Validate technical setup*
● Guided install of Salesforce Pardot
● Review Engagement Studio program assets: email
template, form, landing page, unsubscribe page and
email preference center
● Customize up to 3 default emails, landing pages,
and forms; or one migrated email, landing page,
and form
● Review automation and segmentation capabilities
● Introduce Pardot reporting
● Integrate Sales Cloud (if applicable)
● Setup B2B Marketing Analytics and Engage (if
applicable)
● Advise on Data import, User set up, Customer fields,
Campaigns
● All work in scope is done in production
Out of Scope
● Custom HTML or Creative services (asset design &
development
● Process automation - approvals, workflows, etc.
● 3rd party integrations (webinars, messaging, etc.)
● Non-standard B2B Marketing Analytics dashboards,
such Multi-Touch Attribution & Account Based
Marketing
● Strategic marketing services, including marketing plan
development or execution
● Custom Code (e.g : Apex Triggers, Apex Code,
Custom Components)
● Advanced Salesforce features: Salesforce Reporting,
Products, Quotes configurations, Flows, Process
Builder, etc.
● Work or Training in Sandbox Environment
Note: Customer will provide the relevant content, including HTML, CSV files, user exports, custom field IDs, etc.
* Supported data sync configuration: Sales Cloud Professional Edition and higher, including Salesforce Person Accounts

31. How do we ensure
your success?

32. Unlock Business Value
We help you make the most out of your investment
Premier Success from Salesforce
“We are so happy to be using
Premier… you reap so many
benefits, including faster
implementation & process
automation.”
● Health check
● Expert Coaching
● Onboarding & Implementation Guidance
● Ask-an-Expert Office Hours

33. How we support you after implementation?
Proven Customer
Success
Open Ecosystem for
Quick Innovation
24/7 Support
Unlimited number of 1-1 Expert
Coaching sessions
Leverage the power of 8,000
connected applications
through
www.AppExchange.com
Free On-Demand
Learning for All
Prepare for the future by
skilling-up your entire org
on
www.Trailhead.com

34. Pardot
How To: Pardot:
Use Engagement
Studio
We Just bought Pardot
Now What?
(recorded on-demand
webinar)
How to: Pardot: Send List
Emails (recorded
on-demand webinar)
How to: Pardot: Use
Forms and Landing
Pages
Review:
Pardot: Health
Get Started With
Premier
Getting Started: Pardot: New
Admin Onboarding
(recorded on-demand
webinar)
Expert Coaching by Salesforce

35. Sales
Cloud
Insights: Sales Cloud:
Gain Insights From Your
Dashboard
Getting Started: Sales
Cloud: Adoption Fast
Start
Getting Started:
Sales Cloud: Fast
Start
Getting Started: Sales
Cloud: Field Setup
and Layout
How To: Sales Cloud: Set
Up Lead or Opportunity
Workspace
How To: Sales Cloud:
Manage Activities in
Lightning
Insights: Sales Cloud: Design
Reports and Dashboards
(Webinar)
How To: Sales Cloud: Set
Up Outlook Integration
OR Set Up Gmail
Integration
How To: Sales Cloud:
Prevent Duplicate
Records
Choose
based on your business needs
Get Started With
Premier
Expert Coaching Journey

36. Commercial Terms

37. SME Package: Sales & Marketing
No. of
Sales
Users
USD
License Fees Implementation PSG Subsidies* After subsidies*
5 users $12,600
$10,000
$6,888 $15,712/Year
10 users $15,300 $9,048 $16,252/Year
15 users $18,540 $11,640 $16,900/Year
● *Subsidies depends on eligibility of the customer and the assumption is if you get full 80% subsidy
● The above quotation includes Licenses Fees for Sales Cloud Professional Edition; Pardot Growth; Premier Support; Pardot Premier and
Implementation. This is a discounted bundle which only applies when all items are purchased at the same time.
● No limitation to number of users for Marketing. Marketing implementation done by Brew Interactive
● Contract is for one year only. Full annual payment is to be made within 30 days of invoicing.
● This pricing does not include GST yet. GST will be added on in the final invoice
● Billing has to be done to a Singapore based Billing entity

38. Example: 5 Users
Annual Licenses
● 5 Sales Cloud Licenses: $5,400 per annum
● Marketing: $7,200 per annum
1 Time Implementation
● $10,000
Total subsidies available by PSG:
● $6,888*
First Year Cost after subsidies
● $5,400 + $7,200 + $10,000 - $6,888 = $15,712
2nd Year Cost
● $5,400 + $7,200 = $12,600
*Assuming you get full 80% subsidy from IMDA

39. Get your CRM in 5 Steps
1.Engage
Salesforce
2.Quotation 3.Application 4.Award
- IMDA notify
via email when
approved (4
weeks - 6
weeks)
- SME login to
BGP to accept
Letter of Offer
(LOF)
SME applies on
business grant portal
(BGP) indicating
Salesforce as vendor
of choice, with
quotation of
package
SME can start project
immediately after
submission
Salesforce
provides
quotation to
SME
SME
expresses
interest in
Salesforce
5.Claim
- SME pays and
submit claims on
BGP. This takes
up to 4-6 weeks

40. Q&A