This document discusses how to adapt to social media trends in 2018, including increasing use of native videos, the growing popularity of Instagram, rising costs of Facebook ads, and working with influencers. It provides statistics on each trend and recommendations on how to leverage them, such as using more video content, focusing efforts on Instagram, understanding how ad costs affect budgets, and prioritizing authentic influencer relationships over follower counts.

1. HOW YOU CAN ADAPT
TO SOCIAL MEDIA TRENDS
IN 2018?

2. 1. Native Videos
2. Instagram
3. Increase in Facebook Ad Cost
4. Influencers/KOL

3. JERALDINE
PHNEAH
GABRIEL
TAY

4. Native
Videos

5. By 2020, online
videos will
comprise
80% of all
consumer
internet traffic
Social video
generates 1200%
more shares than
text and images
combined
4 in 5 millennials
check out video
content when
researching a
purchase decision

6. Median Post Organic Reach
VIDEOS GET BETTER ORGANIC REACH THAN ANY
OTHER FORMAT ON FACEBOOK
0%
1%
2%
3%
4%
link photo status video
UniqueOrganicImpressions
(%ofPage'sFans)
Videocontent
1

7. Live videos generates
10Xthe number of engagement on Facebook.

8. 316 ENGAGED USERS
14.2K REACH
70 ENGAGED USERS
4.4K REACH
LIVE VIDEO PERFORMS BETTER EVEN
WHEN ITS NO LONGER LIVE
LIVE VIDEO NATIVE VIDEO

9. Videocontent
1 HOW SOCIALBAKERS CAN HELP YOU
Post level video metrics

10. Videocontent
1 HOW SOCIALBAKERS CAN HELP YOU
BUSINESSS & ENTERPRISE ONLY

11. Instagram

12. AN INSTANT GAME CHANGER FOR BRANDS
Source: Instagram; Data Range: Dec 2010 – Sep 2017
Monthly Active Users on Instagram
Instagram
2

13. BRANDS RECEIVE MORE ENGAGEMENT ON
INSTAGRAM THAN ON FACEBOOK
Instagram
2

14. 1.7M
FOLLOWERS
983K
FOLLOWERS
17,990
INTERACTIONS
1,514
INTERACTIONS
EVEN IDENTICAL CONTENT
PERFORM MUCH BETTER
ON INSTAGRAM.

15. YOUR CONTENT WOULD LIKELY PERFORM BETTER
ON INSTAGRAM COMPARED TO FB.
Instagram
2

16. HOW SOCIALBAKERS CAN HELP YOUInstagram
2
Drive reach and engagement by knowing which content pillar
performs the best with Campaign View
1. Add a post label

17. HOW SOCIALBAKERS CAN HELP YOUInstagram
2
Uncover competitor’s paid post strategy
BUSINESS & ENTERPRISE ONLY

18. Rising social
media ad cost

19. OVERSATURATED NEWSFEED
5 million businesses actively
advertise on Facebook.

20. Source: Zenith, Economist.com, eMarkeret, Socialbakers
Advertisingonsocial
3
35% INCREASE
In Facebook Ad Cost Q3 2016-2017
IS IT SUSTAINABLE TO KEEP PAYING MORE FOR ADS?

21. CAN YOUR SOCIAL MEDIA AD
BUDGET ALSO INCREASE BY
35%?

22. HOW CAN SOCIALBAKERS HELP?Advertisingonsocial
3
Understand how your ads performance against an industry or region withAds Benchmark
BUSINESS & ENTERPRISE ONLY

23. HOW CAN SOCIALBAKERS HELP?
Source: Zenith, Economist.com, eMarkeret, Socialbakers
Advertisingonsocial
3
How to allocate my ad budget? When to boost?
ENTERPRISE ONLY

24. Influencers

25. Mar 2017
PEOPLE ARE EAGER TO LEARN ABOUT INFLUENCER
MARKETING MORE THAN SOCIAL MEDIA MARKETING.
Source: Google trends

26. EXAMINING THE TOP ENGAGING SPONSORED CONTENT

27. REGULAR CONTENT SPONSORED CONTENT
VS
“LOVE UUUUU”
“Wow super girl”
“Loving your new hair 😍 ”
“Gorgeous 😍 ”
“ 🔥 🔥 🔥 🔥 ”
“So beautiful Gorgeous Beach Bunny”
“THATS SO CUTEEEE”
“I miss you”
“Damn hottie 🔥 🔥 ”
“❤ ️❤️ ❤️ ❤️ ❤️ ”
“So mesmerising 😍 ”
“I love your new hair it looks so healthy and shiny 😍 💖 ”
“Your honestly so stunning 😩 ”
“Urghhhhh ur so gorgeous 😩 😩 😻 😻 💋 ”
“You're just so so beautiful 💓 ”
“So gorgeous x”
“Ur so adorable n cute 😻 love ya chicken 😽 ”
“You are so beautiful 🔥 🔥 ”
“This Is absolutely stunning !! 😻 😻 ”
“ 😘 😘 😘 😘 😘 😘 😍 😍 😍 😍 😍 ”
“Omg ur so pretty 😻 😻 😻 😻 ”
ANY DIFFERENCE IN COMMENTS?

28. How much
reach/engagement is
on your brand?
REACH
600k+
ENGAGEMENT
165k+
KPI

29. ‘Advocate’ marketing
(not defined by follower size)
Co-creation

30. Brand Love
Influence
First tick of criteria
should be whether they
have brand love.
Influencers you should work with
shouldn’t be different from your
core fans.
‘Advocate’marketing
1

31. But most cases their influence might not be as big as you want it to be.
<
Activate a group of advocates to create
a greater impact.
‘Advocate’marketing
1
$

32. BRAND DOING IT RIGHT: NIKE
How big or small
influence they have
doesn’t matter.
They are all
advocates of the
brand, creating a
positive impact for
the brand
collectively.

33. Least involvement
Playing a passive role
Let influencer
create its own
content
Brand
It’s about me
(influencer)
Use an influencer as a talent.
Involve an influencer in the
creative process
Equal involvement
Playing an active role.
< BrandInfluencer
Co-creation
2

34. BRAND DOING IT RIGHT: RED BULL X JASON PAUL

35. 2018
1– 2 MARCH 2018 | Grand Hyatt Bali

36. 2016 Speakers

37. SPECIAL PRICE FOR CLIENTS
Valid before 31 December 2017
o Workshops
o Conference
o Accommodation at Grand Hyatt for 3
nights (Wednesday to Saturday)
o Food during the Conference
o Transportation in Bali
1 Person: US$799 per pax
5 People: US$699 per pax

38. 1 2 / 1 0 / 1 7
ANY QUESTIONS?