SlideShare a Scribd company logo
1 of 45
Download to read offline
COLLABORATIVE ECONOMY
The Future of the Business Model
By Jeremiah Owyang, Chief Catalyst
COLLABORATIVE ECONOMY
Question: How can brands be resilient during times of
great change?
COLLABORATIVE ECONOMY
1. How have business models been
disrupted?
2. What are the changes companies
must make?
3. Which brands are leading with new
business models?
QUESTIONS WE’LL ASK AND ANSWER
COLLABORATIVE ECONOMY
BUSINESS IS CHANGING
COLLABORATIVE ECONOMY
DISRUPTION HAS BEGUN
Do you remember when Social Media meant that sharing ideas
disrupted the media and communications industry?
COLLABORATIVE ECONOMY
DISRUPTION CONTINUES
The next phase of sharing is taking place in the physical realm.
People are sharing goods, services, time, space and money.
COLLABORATIVE ECONOMY
ECONOMIC UNCERTAINTY GIVES US PAUSE
Governments and businesses struggle to find a clear economic path,
while people are learning to depend on each other to be self-sufficient.
COLLABORATIVE ECONOMY
TECHNOLOGY POWERS PEOPLE TO BE SELF-EMPOWERED
New startups are using powerful social data, mobile apps, and
smart phones to enable people to connect to each other.
COLLABORATIVE ECONOMY
PEOPLE ARE BECOMING LIKE COMPANIES –
BYPASSING TRADITIONAL CORPORATE MODELS
A COLLABORATIVE ECONOMY
Hotels
vs.
Taxis
vs.
Restaurants
vs.
COLLABORATIVE ECONOMY
EVEN “OCCUPY” HAS A BUSINESS MODEL
These new sharing startups enable people to get what they need
from each other instead of from big corporations.
Source: Digital Trends
COLLABORATIVE ECONOMY
BIG COMPANIES ARE SLOW TO CHANGE,
LEAVING THEM VULNERABLE
COLLABORATIVE ECONOMY
NEW MARKET DESIRES
CHANGE BUSINESS METHODS
COLLABORATIVE ECONOMY
THE OLD WAY THE NEW WAY
1. Maximize profit
2. Global Marketplaces
3. Standardize Offerings
4. Slow delivery of goods
5. Consumerism
6. Passive customers
1. Purposeful brands
2. Local (and Global)
3. Personalize
4. On-demand
5. People make & share
6. Empowered people
COLLABORATIVE ECONOMY
Deloitte studies show that “Millennials” seek companies
that have a purpose and social mission beyond just profit.
1) PEOPLE WANT A PURPOSE
They are about one-third of the
American workforce.
Boomers seek to retire soon.
They want companies
with a purpose.
They seek
sustainability.
COLLABORATIVE ECONOMY
Sharing startups, like Airbnb, Uber (funding over $260m by Google),
Google Shopping Express and Postmates, deliver goods and services
at the local level.
2) LOCAL MARKET DELIVERY TRUMPS GLOBAL
Uber moves idle goods at local
levels to be delivered to others
on demand.
Uber can start to
compete with
Amazon.
Local
merchants and
homes win.
COLLABORATIVE ECONOMY
People can now make and customize their own goods using
Shapeways 3D-Printing service. CustomMade is a network of “Makers”
that are ready to produce to scale.
3) PERSONALIZED GOODS AND SERVICES
More products will soon be
customized to your needs and
preferences, printed on demand.
Online marketplaces
like Etsy and
CustomMade scale.
One size no
longer needs
to fit all.
COLLABORATIVE ECONOMY
Location-based apps and mobile devices empower local delivery on-
demand. Uber, Google, eBay, Walmart, PostMates, Instacart and Deliv
power instant to hourly delivery.
4) ON-DEMAND MEANS THAT REAL TIME MATTERS
A battle over same day delivery is
happening between Google,
Walmart, eBay and others.
Amazon’s fulfillment
centers must compete
with local.
The crowd speeds
delivery,
enhancing service.
COLLABORATIVE ECONOMY
People are consuming less. Instead, they are using marketplaces to
re-use and recycle. Those that can make, will build and share.
5) DON’T CALL THEM CONSUMERS.
THEY MAKE AND SHARE.
People can now re-use goods
using Nextdoor.com and
Yerdle.com to gift to friends.
Techshop enables people
to become Makers of their
own products.
The crowd
functions like a
company.
COLLABORATIVE ECONOMY
The people have become like a company, getting what they need
from each other and bypassing inefficient institutions.
6) THE CROWD IS EMPOWERED
Using social networks, they
connect with each other instantly.
They are becoming
like a powerful
company.
The crowd
functions like a
company.
COLLABORATIVE ECONOMY
WHAT COMPANIES ARE
LEADING THE CHARGE?
COLLABORATIVE ECONOMY
THESE BRANDS THAT
ENABLE SHARED VALUE:
COLLABORATIVE ECONOMY
PURPOSEFUL BRANDS PROVIDE SHARED VALUE
Millennials (and beyond) want companies to have a purpose.
Corporations must think more about community and environment.
COLLABORATIVE ECONOMY
GIVE PEOPLE PURPOSE
Toyota 100 Cars for Good Program –
The program awards 100 vehicles to 100 deserving nonprofit organizations
over the course of 100 days based on votes from the public.
COLLABORATIVE ECONOMY
MISSION-DRIVEN FUELS SOCIAL ADVOCACY
Pepsi Good is a community of people who have a purpose.
COLLABORATIVE ECONOMY
ENABLE THE CROWD TO CONTRIBUTE
The crowd chooses how funds are distributed to non-profits in
this example of Barclays.
COLLABORATIVE ECONOMY
ENABLE THE CROWD TO CONTRIBUTE
GE partners with Quirky for crowd innovation.
COLLABORATIVE ECONOMY
CROWD FUNDING MEANS SHARED RESULTS
– THE HIGHEST STATE OF LOYALTY
U-Notes are sold in increments of $100 over the Internet with
an asset-backed feature and make quarterly payments
(interest and principal).
COLLABORATIVE ECONOMY
RECYCLING HARNESSES NEW BRAND LOYALTY
H&M encourages recycling of old clothes to reduce the
environmental impact of the fashion industry.
COLLABORATIVE ECONOMY
PRODUCTS FOR RENT – NOT JUST FOR SALE
People can rent cars from BMW with the DriveNow program,
instead of buying a car.
COLLABORATIVE ECONOMY
EXPERIENCES ON-DEMAND
FUEL NEW BUSINESS MODELS
W Hotel and DesksNearMe partner for on-demand workspaces.
COLLABORATIVE ECONOMY
GENTLY WORN MARKETPLACES TAP MOVEMENT
Patagonia partners with eBay to encourage
second-hand usage of goods – beyond selling new.
COLLABORATIVE ECONOMY
LOCATION-BASED TECHNOLOGY
ENABLES SHARING
RelayRide enables people to share privately owned cards, using OnStar.
COLLABORATIVE ECONOMY
NBC SPONSORS GIFT ECONOMY
Yerdle.com is a place where thousands of people give and
obtain things for free from neighbors – avoiding retailers.
COLLABORATIVE ECONOMY
REAL TIME DELIVERY FROM LOCAL MERCHANTS
Google Shopping Express provides local delivery from merchants,
challenging Amazon. Rapid delivery, right to your home.
COLLABORATIVE ECONOMY
RETAILERS PARTNER WITH ETSY “MAKERS”
Etsy and West Elm have partnered to discover emerging artists.
COLLABORATIVE ECONOMY
MAKERS EXPAND PRODUCT EXPERIENCE
A community of Makers from CustomMade has partnered with
Lincoln Motors to build matching jewelry for new car owners.
COLLABORATIVE ECONOMY
CROWDS ARE BECOMING LIKE COMPANIES
Co-funding new products like Kickstarter.
COLLABORATIVE ECONOMY
NIKE CO-OPS PRODUCT DESIGN WITH CROWD
Nike offers co-design products, allowing you to customize the shape, color,
style, and fit, with thousands of options available, personalizing at scale.
COLLABORATIVE ECONOMY
BRANDS ENABLE 3D PRINTING FOR MASS
PERSONALIZATION
Nokia offers 3D files, enabling custom cases to be printed at Shapeways
COLLABORATIVE ECONOMY
THE OLD WAY THE NEW WAY
1. Maximize profit
2. Global Marketplaces
3. Standardize Offerings
4. Slow delivery of goods
5. Consumerism
6. Passive customers
1. Purposeful brands
2. Local (and Global)
3. Personalize
4. On demand
5. People share/make
6. Empowered people
ONCE AGAIN….
COLLABORATIVE ECONOMY
Companies that meet these
new market needs, become
Resilient Brands
They are: innovative, agile,
empowering, built to last,
and profitable.
COLLABORATIVE ECONOMY
• The market seeks purposeful brands,
local, personalized, on-demand models.
• The crowd is becoming like a company –
bypassing inefficient corporations.
• Corporations must use these same
strategies and tools to regain relevancy.
• To do this, companies must embrace a
business model change.
• Corporations that partner with the
empowered people become resilient.
FINAL TAKEAWAYS
COLLABORATIVE ECONOMY
Takeaway: Brands achieve Resiliency by collaborating
with the empowered people for shared value.
COLLABORATIVE ECONOMY
Crowd Companies
Empowered People & Resilient Brands
for Shared Value
Jeremiah Owyang
Chief Catalyst, Founder
@jowyang
Jeremiah@crowdcompanies.com
COLLABORATIVE ECONOMY

More Related Content

What's hot

trendwatching.com’s 10 CRUCIAL CONSUMER TRENDS FOR 2013
trendwatching.com’s 10 CRUCIAL CONSUMER TRENDS FOR 2013trendwatching.com’s 10 CRUCIAL CONSUMER TRENDS FOR 2013
trendwatching.com’s 10 CRUCIAL CONSUMER TRENDS FOR 2013TrendWatching
 
What's Next: Social Commerce - from transaction to truly social
What's Next: Social Commerce - from transaction to truly socialWhat's Next: Social Commerce - from transaction to truly social
What's Next: Social Commerce - from transaction to truly socialOgilvy Consulting
 
The future of brand experience: 10 marketing trends
The future of brand experience: 10 marketing trendsThe future of brand experience: 10 marketing trends
The future of brand experience: 10 marketing trendsJack Morton Worldwide
 
Redefining Customer Expectations: 5 Trends for 2017
Redefining Customer Expectations: 5 Trends for 2017Redefining Customer Expectations: 5 Trends for 2017
Redefining Customer Expectations: 5 Trends for 2017BrandSquare
 
SXSW 2014: 10 Trends from Cake Group & Havas Media
SXSW 2014: 10 Trends from Cake Group & Havas MediaSXSW 2014: 10 Trends from Cake Group & Havas Media
SXSW 2014: 10 Trends from Cake Group & Havas MediaCake
 
UX for Content Marketing
UX for Content MarketingUX for Content Marketing
UX for Content MarketingTommy Landry
 
Design & Innovation Trends 2016
Design & Innovation Trends 2016Design & Innovation Trends 2016
Design & Innovation Trends 2016Allan V. Braverman
 
Current State of Social Engagement Inside The Large Enterprise | Engagement @...
Current State of Social Engagement Inside The Large Enterprise | Engagement @...Current State of Social Engagement Inside The Large Enterprise | Engagement @...
Current State of Social Engagement Inside The Large Enterprise | Engagement @...Dachis Group
 
This is the year that was in B2B Marketing crunched
This is the year that was in B2B Marketing crunchedThis is the year that was in B2B Marketing crunched
This is the year that was in B2B Marketing crunchedEarnest
 
Six Social-Digital Trends for 2013
Six Social-Digital Trends for 2013Six Social-Digital Trends for 2013
Six Social-Digital Trends for 2013David Armano
 
Making magic, using logic
Making magic, using logicMaking magic, using logic
Making magic, using logicOgilvy
 
[Report] Building a Solid Platform for Enterprise Mobility: Introducing the M...
[Report] Building a Solid Platform for Enterprise Mobility: Introducing the M...[Report] Building a Solid Platform for Enterprise Mobility: Introducing the M...
[Report] Building a Solid Platform for Enterprise Mobility: Introducing the M...Altimeter, a Prophet Company
 
What's Next: Trends for 2020
What's Next: Trends for 2020What's Next: Trends for 2020
What's Next: Trends for 2020Ogilvy Consulting
 
Web summit summary
Web summit summaryWeb summit summary
Web summit summaryTeviTuakli
 
The Second Technology Revolution: How the PR Business Needs To Change Once Again
The Second Technology Revolution: How the PR Business Needs To Change Once AgainThe Second Technology Revolution: How the PR Business Needs To Change Once Again
The Second Technology Revolution: How the PR Business Needs To Change Once AgainMSL
 
Top 10 Digital Trends: How India will hack growth in 2016
Top 10 Digital Trends: How India will hack growth in 2016Top 10 Digital Trends: How India will hack growth in 2016
Top 10 Digital Trends: How India will hack growth in 2016Avinash Jhangiani
 
Most contagious 2013
Most contagious 2013Most contagious 2013
Most contagious 2013Contagious
 
Top 15 for '15: 2015 Marketing and Advertising Trends
Top 15 for '15: 2015 Marketing and Advertising TrendsTop 15 for '15: 2015 Marketing and Advertising Trends
Top 15 for '15: 2015 Marketing and Advertising TrendsHubSpot
 

What's hot (20)

trendwatching.com’s 10 CRUCIAL CONSUMER TRENDS FOR 2013
trendwatching.com’s 10 CRUCIAL CONSUMER TRENDS FOR 2013trendwatching.com’s 10 CRUCIAL CONSUMER TRENDS FOR 2013
trendwatching.com’s 10 CRUCIAL CONSUMER TRENDS FOR 2013
 
What's Next: Social Commerce - from transaction to truly social
What's Next: Social Commerce - from transaction to truly socialWhat's Next: Social Commerce - from transaction to truly social
What's Next: Social Commerce - from transaction to truly social
 
The future of brand experience: 10 marketing trends
The future of brand experience: 10 marketing trendsThe future of brand experience: 10 marketing trends
The future of brand experience: 10 marketing trends
 
Redefining Customer Expectations: 5 Trends for 2017
Redefining Customer Expectations: 5 Trends for 2017Redefining Customer Expectations: 5 Trends for 2017
Redefining Customer Expectations: 5 Trends for 2017
 
SXSW 2014: 10 Trends from Cake Group & Havas Media
SXSW 2014: 10 Trends from Cake Group & Havas MediaSXSW 2014: 10 Trends from Cake Group & Havas Media
SXSW 2014: 10 Trends from Cake Group & Havas Media
 
UX for Content Marketing
UX for Content MarketingUX for Content Marketing
UX for Content Marketing
 
Design & Innovation Trends 2016
Design & Innovation Trends 2016Design & Innovation Trends 2016
Design & Innovation Trends 2016
 
Current State of Social Engagement Inside The Large Enterprise | Engagement @...
Current State of Social Engagement Inside The Large Enterprise | Engagement @...Current State of Social Engagement Inside The Large Enterprise | Engagement @...
Current State of Social Engagement Inside The Large Enterprise | Engagement @...
 
This is the year that was in B2B Marketing crunched
This is the year that was in B2B Marketing crunchedThis is the year that was in B2B Marketing crunched
This is the year that was in B2B Marketing crunched
 
Six Social-Digital Trends for 2013
Six Social-Digital Trends for 2013Six Social-Digital Trends for 2013
Six Social-Digital Trends for 2013
 
Making magic, using logic
Making magic, using logicMaking magic, using logic
Making magic, using logic
 
[Report] Building a Solid Platform for Enterprise Mobility: Introducing the M...
[Report] Building a Solid Platform for Enterprise Mobility: Introducing the M...[Report] Building a Solid Platform for Enterprise Mobility: Introducing the M...
[Report] Building a Solid Platform for Enterprise Mobility: Introducing the M...
 
What's Next: Trends for 2020
What's Next: Trends for 2020What's Next: Trends for 2020
What's Next: Trends for 2020
 
13 Mobile Trends for 2013 and Beyond (April 2013)
13 Mobile Trends for 2013 and Beyond (April 2013)13 Mobile Trends for 2013 and Beyond (April 2013)
13 Mobile Trends for 2013 and Beyond (April 2013)
 
Web summit summary
Web summit summaryWeb summit summary
Web summit summary
 
The Second Technology Revolution: How the PR Business Needs To Change Once Again
The Second Technology Revolution: How the PR Business Needs To Change Once AgainThe Second Technology Revolution: How the PR Business Needs To Change Once Again
The Second Technology Revolution: How the PR Business Needs To Change Once Again
 
Top 10 Digital Trends: How India will hack growth in 2016
Top 10 Digital Trends: How India will hack growth in 2016Top 10 Digital Trends: How India will hack growth in 2016
Top 10 Digital Trends: How India will hack growth in 2016
 
Most contagious 2013
Most contagious 2013Most contagious 2013
Most contagious 2013
 
JWT: 10 Trends for 2014 - Executive Summary
JWT: 10 Trends for 2014 - Executive SummaryJWT: 10 Trends for 2014 - Executive Summary
JWT: 10 Trends for 2014 - Executive Summary
 
Top 15 for '15: 2015 Marketing and Advertising Trends
Top 15 for '15: 2015 Marketing and Advertising TrendsTop 15 for '15: 2015 Marketing and Advertising Trends
Top 15 for '15: 2015 Marketing and Advertising Trends
 

Similar to The Future of Business Models #FutureOf

The future of #business models
The future of #business modelsThe future of #business models
The future of #business modelsOtman MECHBAL
 
How the crowd changes supply chains
How the crowd changes supply chains How the crowd changes supply chains
How the crowd changes supply chains Jonathan Wichmann
 
How the crowd changes supply chains
How the crowd changes supply chainsHow the crowd changes supply chains
How the crowd changes supply chainsOrca Social
 
Sharing is the New Buying: How to Win in the Collaborative Economy
Sharing is the New Buying: How to Win in the Collaborative EconomySharing is the New Buying: How to Win in the Collaborative Economy
Sharing is the New Buying: How to Win in the Collaborative EconomyJeremiah Owyang
 
Sharing economy: Implications for Ridesharing
Sharing economy: Implications for RidesharingSharing economy: Implications for Ridesharing
Sharing economy: Implications for RidesharingAconrick
 
SVForumMktgSIG Collaborative Economy Jeremiah Owyang
SVForumMktgSIG Collaborative Economy Jeremiah OwyangSVForumMktgSIG Collaborative Economy Jeremiah Owyang
SVForumMktgSIG Collaborative Economy Jeremiah OwyangSVForum Marketing SIG
 
SVGorumMktgSIG Collaborative Economy Jeremiah Owyang
SVGorumMktgSIG Collaborative Economy Jeremiah OwyangSVGorumMktgSIG Collaborative Economy Jeremiah Owyang
SVGorumMktgSIG Collaborative Economy Jeremiah OwyangPaul Wcislo
 
Sharing is the new buying // Collaborative Economy Report by Vision Critical ...
Sharing is the new buying // Collaborative Economy Report by Vision Critical ...Sharing is the new buying // Collaborative Economy Report by Vision Critical ...
Sharing is the new buying // Collaborative Economy Report by Vision Critical ...Albert Canigueral
 
Sharingnewbuying 140302103446-phpapp02 (1)
Sharingnewbuying 140302103446-phpapp02 (1)Sharingnewbuying 140302103446-phpapp02 (1)
Sharingnewbuying 140302103446-phpapp02 (1)Chad Eastham
 
Jeremiah Owyang Keynote on the Collaborative Economy
Jeremiah Owyang Keynote on the Collaborative EconomyJeremiah Owyang Keynote on the Collaborative Economy
Jeremiah Owyang Keynote on the Collaborative EconomyCision
 
What If Customers and Companies Could Collaborate to Define New Business Models?
What If Customers and Companies Could Collaborate to Define New Business Models?What If Customers and Companies Could Collaborate to Define New Business Models?
What If Customers and Companies Could Collaborate to Define New Business Models?Lora Cecere
 
Moving from a Sharing Economy to a Shared Economy
Moving from a Sharing Economy to a Shared EconomyMoving from a Sharing Economy to a Shared Economy
Moving from a Sharing Economy to a Shared EconomyChelsea Rustrum
 
Day 2 Keynote, Nneka Chukwurah & Sarah Henderson
Day 2 Keynote, Nneka Chukwurah & Sarah HendersonDay 2 Keynote, Nneka Chukwurah & Sarah Henderson
Day 2 Keynote, Nneka Chukwurah & Sarah HendersonCityStarters
 
Will the collaborative economy create meaningful and purposeful organizations?
Will the collaborative economy create meaningful and purposeful organizations?Will the collaborative economy create meaningful and purposeful organizations?
Will the collaborative economy create meaningful and purposeful organizations?OuiShare
 
Etude PwC sur l'économie collaborative (mai 2015)
Etude PwC sur l'économie collaborative (mai 2015)Etude PwC sur l'économie collaborative (mai 2015)
Etude PwC sur l'économie collaborative (mai 2015)PwC France
 
Consumer Intelligence Series: The sharing economy
Consumer Intelligence Series: The sharing economyConsumer Intelligence Series: The sharing economy
Consumer Intelligence Series: The sharing economyPwC
 
PWC CIS Sharing Economy
PWC CIS Sharing EconomyPWC CIS Sharing Economy
PWC CIS Sharing EconomyLiberteks
 
PWC Sharing Economy Survey 2015
PWC Sharing Economy Survey 2015PWC Sharing Economy Survey 2015
PWC Sharing Economy Survey 2015polenumerique33
 
Data-Driven Platform and Marketing: Consumer Intelligence Series the Sharing ...
Data-Driven Platform and Marketing: Consumer Intelligence Series the Sharing ...Data-Driven Platform and Marketing: Consumer Intelligence Series the Sharing ...
Data-Driven Platform and Marketing: Consumer Intelligence Series the Sharing ...Dinh Le Dat (Kevin D.)
 
Pwc cis-sharing-economy
Pwc cis-sharing-economyPwc cis-sharing-economy
Pwc cis-sharing-economyMarco Agosti
 

Similar to The Future of Business Models #FutureOf (20)

The future of #business models
The future of #business modelsThe future of #business models
The future of #business models
 
How the crowd changes supply chains
How the crowd changes supply chains How the crowd changes supply chains
How the crowd changes supply chains
 
How the crowd changes supply chains
How the crowd changes supply chainsHow the crowd changes supply chains
How the crowd changes supply chains
 
Sharing is the New Buying: How to Win in the Collaborative Economy
Sharing is the New Buying: How to Win in the Collaborative EconomySharing is the New Buying: How to Win in the Collaborative Economy
Sharing is the New Buying: How to Win in the Collaborative Economy
 
Sharing economy: Implications for Ridesharing
Sharing economy: Implications for RidesharingSharing economy: Implications for Ridesharing
Sharing economy: Implications for Ridesharing
 
SVForumMktgSIG Collaborative Economy Jeremiah Owyang
SVForumMktgSIG Collaborative Economy Jeremiah OwyangSVForumMktgSIG Collaborative Economy Jeremiah Owyang
SVForumMktgSIG Collaborative Economy Jeremiah Owyang
 
SVGorumMktgSIG Collaborative Economy Jeremiah Owyang
SVGorumMktgSIG Collaborative Economy Jeremiah OwyangSVGorumMktgSIG Collaborative Economy Jeremiah Owyang
SVGorumMktgSIG Collaborative Economy Jeremiah Owyang
 
Sharing is the new buying // Collaborative Economy Report by Vision Critical ...
Sharing is the new buying // Collaborative Economy Report by Vision Critical ...Sharing is the new buying // Collaborative Economy Report by Vision Critical ...
Sharing is the new buying // Collaborative Economy Report by Vision Critical ...
 
Sharingnewbuying 140302103446-phpapp02 (1)
Sharingnewbuying 140302103446-phpapp02 (1)Sharingnewbuying 140302103446-phpapp02 (1)
Sharingnewbuying 140302103446-phpapp02 (1)
 
Jeremiah Owyang Keynote on the Collaborative Economy
Jeremiah Owyang Keynote on the Collaborative EconomyJeremiah Owyang Keynote on the Collaborative Economy
Jeremiah Owyang Keynote on the Collaborative Economy
 
What If Customers and Companies Could Collaborate to Define New Business Models?
What If Customers and Companies Could Collaborate to Define New Business Models?What If Customers and Companies Could Collaborate to Define New Business Models?
What If Customers and Companies Could Collaborate to Define New Business Models?
 
Moving from a Sharing Economy to a Shared Economy
Moving from a Sharing Economy to a Shared EconomyMoving from a Sharing Economy to a Shared Economy
Moving from a Sharing Economy to a Shared Economy
 
Day 2 Keynote, Nneka Chukwurah & Sarah Henderson
Day 2 Keynote, Nneka Chukwurah & Sarah HendersonDay 2 Keynote, Nneka Chukwurah & Sarah Henderson
Day 2 Keynote, Nneka Chukwurah & Sarah Henderson
 
Will the collaborative economy create meaningful and purposeful organizations?
Will the collaborative economy create meaningful and purposeful organizations?Will the collaborative economy create meaningful and purposeful organizations?
Will the collaborative economy create meaningful and purposeful organizations?
 
Etude PwC sur l'économie collaborative (mai 2015)
Etude PwC sur l'économie collaborative (mai 2015)Etude PwC sur l'économie collaborative (mai 2015)
Etude PwC sur l'économie collaborative (mai 2015)
 
Consumer Intelligence Series: The sharing economy
Consumer Intelligence Series: The sharing economyConsumer Intelligence Series: The sharing economy
Consumer Intelligence Series: The sharing economy
 
PWC CIS Sharing Economy
PWC CIS Sharing EconomyPWC CIS Sharing Economy
PWC CIS Sharing Economy
 
PWC Sharing Economy Survey 2015
PWC Sharing Economy Survey 2015PWC Sharing Economy Survey 2015
PWC Sharing Economy Survey 2015
 
Data-Driven Platform and Marketing: Consumer Intelligence Series the Sharing ...
Data-Driven Platform and Marketing: Consumer Intelligence Series the Sharing ...Data-Driven Platform and Marketing: Consumer Intelligence Series the Sharing ...
Data-Driven Platform and Marketing: Consumer Intelligence Series the Sharing ...
 
Pwc cis-sharing-economy
Pwc cis-sharing-economyPwc cis-sharing-economy
Pwc cis-sharing-economy
 

More from Jeremiah Owyang

Corporate innovation Imperative: Catalyst Companies
Corporate innovation Imperative: Catalyst CompaniesCorporate innovation Imperative: Catalyst Companies
Corporate innovation Imperative: Catalyst CompaniesJeremiah Owyang
 
Inclusion Accelerates Innovation: Get Business Results
Inclusion Accelerates Innovation:  Get Business ResultsInclusion Accelerates Innovation:  Get Business Results
Inclusion Accelerates Innovation: Get Business ResultsJeremiah Owyang
 
The Corporate Innovation Imperative: How Large Companies Avoid Disruption by ...
The Corporate Innovation Imperative: How Large Companies Avoid Disruption by ...The Corporate Innovation Imperative: How Large Companies Avoid Disruption by ...
The Corporate Innovation Imperative: How Large Companies Avoid Disruption by ...Jeremiah Owyang
 
Airbnb Open 2016: Future Technologies for Hosts
Airbnb Open 2016: Future Technologies for HostsAirbnb Open 2016: Future Technologies for Hosts
Airbnb Open 2016: Future Technologies for HostsJeremiah Owyang
 
Crowd Companies Playbook: Enable a Platform (Sample)
Crowd Companies Playbook: Enable a Platform (Sample)Crowd Companies Playbook: Enable a Platform (Sample)
Crowd Companies Playbook: Enable a Platform (Sample)Jeremiah Owyang
 
Crowd Companies: Marketplace Business Model Examples
Crowd Companies: Marketplace Business Model ExamplesCrowd Companies: Marketplace Business Model Examples
Crowd Companies: Marketplace Business Model ExamplesJeremiah Owyang
 
Preview of Crowd Companies Playbook for Collaborative Economy
Preview of Crowd Companies Playbook for Collaborative EconomyPreview of Crowd Companies Playbook for Collaborative Economy
Preview of Crowd Companies Playbook for Collaborative EconomyJeremiah Owyang
 
Three Essential Strategies to Compete with the Collaborative Economy
Three Essential Strategies to Compete with the Collaborative EconomyThree Essential Strategies to Compete with the Collaborative Economy
Three Essential Strategies to Compete with the Collaborative EconomyJeremiah Owyang
 
Spectrum of Political Perspectives on the Collaborative Economy
Spectrum of Political Perspectives on the Collaborative EconomySpectrum of Political Perspectives on the Collaborative Economy
Spectrum of Political Perspectives on the Collaborative EconomyJeremiah Owyang
 
Disruption Data: The Collaborative Economy Enables P2P Commerce
Disruption Data: The Collaborative Economy Enables P2P CommerceDisruption Data: The Collaborative Economy Enables P2P Commerce
Disruption Data: The Collaborative Economy Enables P2P CommerceJeremiah Owyang
 
The Future of Business Models: Partnering with the Crowd (Seattle Interactive...
The Future of Business Models: Partnering with the Crowd (Seattle Interactive...The Future of Business Models: Partnering with the Crowd (Seattle Interactive...
The Future of Business Models: Partnering with the Crowd (Seattle Interactive...Jeremiah Owyang
 
Crowd Companies Fall Summit 2014
Crowd Companies Fall Summit 2014 Crowd Companies Fall Summit 2014
Crowd Companies Fall Summit 2014 Jeremiah Owyang
 
A day in the life of the Collaborative Economy
A day in the life of the Collaborative EconomyA day in the life of the Collaborative Economy
A day in the life of the Collaborative EconomyJeremiah Owyang
 
What the Collaborative Economy Means for The Business of the Future #socials...
What the Collaborative Economy Means for The Business  of the Future #socials...What the Collaborative Economy Means for The Business  of the Future #socials...
What the Collaborative Economy Means for The Business of the Future #socials...Jeremiah Owyang
 
Icebucket Challenge: The Cold Hard Facts and Stats #icebucketchallenge
Icebucket Challenge: The Cold Hard Facts and Stats #icebucketchallengeIcebucket Challenge: The Cold Hard Facts and Stats #icebucketchallenge
Icebucket Challenge: The Cold Hard Facts and Stats #icebucketchallengeJeremiah Owyang
 
How Brands are Leading the Collaborative Economy
How Brands are Leading  the Collaborative EconomyHow Brands are Leading  the Collaborative Economy
How Brands are Leading the Collaborative EconomyJeremiah Owyang
 
How Crowds and Companies both Share (Keynote at SHARE)
How Crowds and  Companies both Share (Keynote at SHARE)How Crowds and  Companies both Share (Keynote at SHARE)
How Crowds and Companies both Share (Keynote at SHARE)Jeremiah Owyang
 
Collaborative Economy Keynote, at KC Resilient Summit
Collaborative Economy Keynote, at KC Resilient SummitCollaborative Economy Keynote, at KC Resilient Summit
Collaborative Economy Keynote, at KC Resilient SummitJeremiah Owyang
 
Resilient Summit Working Manifesto
Resilient Summit Working ManifestoResilient Summit Working Manifesto
Resilient Summit Working ManifestoJeremiah Owyang
 
Crowd Companies: The Next 10 Years, Leweb Keynote
Crowd Companies: The Next 10 Years, Leweb KeynoteCrowd Companies: The Next 10 Years, Leweb Keynote
Crowd Companies: The Next 10 Years, Leweb KeynoteJeremiah Owyang
 

More from Jeremiah Owyang (20)

Corporate innovation Imperative: Catalyst Companies
Corporate innovation Imperative: Catalyst CompaniesCorporate innovation Imperative: Catalyst Companies
Corporate innovation Imperative: Catalyst Companies
 
Inclusion Accelerates Innovation: Get Business Results
Inclusion Accelerates Innovation:  Get Business ResultsInclusion Accelerates Innovation:  Get Business Results
Inclusion Accelerates Innovation: Get Business Results
 
The Corporate Innovation Imperative: How Large Companies Avoid Disruption by ...
The Corporate Innovation Imperative: How Large Companies Avoid Disruption by ...The Corporate Innovation Imperative: How Large Companies Avoid Disruption by ...
The Corporate Innovation Imperative: How Large Companies Avoid Disruption by ...
 
Airbnb Open 2016: Future Technologies for Hosts
Airbnb Open 2016: Future Technologies for HostsAirbnb Open 2016: Future Technologies for Hosts
Airbnb Open 2016: Future Technologies for Hosts
 
Crowd Companies Playbook: Enable a Platform (Sample)
Crowd Companies Playbook: Enable a Platform (Sample)Crowd Companies Playbook: Enable a Platform (Sample)
Crowd Companies Playbook: Enable a Platform (Sample)
 
Crowd Companies: Marketplace Business Model Examples
Crowd Companies: Marketplace Business Model ExamplesCrowd Companies: Marketplace Business Model Examples
Crowd Companies: Marketplace Business Model Examples
 
Preview of Crowd Companies Playbook for Collaborative Economy
Preview of Crowd Companies Playbook for Collaborative EconomyPreview of Crowd Companies Playbook for Collaborative Economy
Preview of Crowd Companies Playbook for Collaborative Economy
 
Three Essential Strategies to Compete with the Collaborative Economy
Three Essential Strategies to Compete with the Collaborative EconomyThree Essential Strategies to Compete with the Collaborative Economy
Three Essential Strategies to Compete with the Collaborative Economy
 
Spectrum of Political Perspectives on the Collaborative Economy
Spectrum of Political Perspectives on the Collaborative EconomySpectrum of Political Perspectives on the Collaborative Economy
Spectrum of Political Perspectives on the Collaborative Economy
 
Disruption Data: The Collaborative Economy Enables P2P Commerce
Disruption Data: The Collaborative Economy Enables P2P CommerceDisruption Data: The Collaborative Economy Enables P2P Commerce
Disruption Data: The Collaborative Economy Enables P2P Commerce
 
The Future of Business Models: Partnering with the Crowd (Seattle Interactive...
The Future of Business Models: Partnering with the Crowd (Seattle Interactive...The Future of Business Models: Partnering with the Crowd (Seattle Interactive...
The Future of Business Models: Partnering with the Crowd (Seattle Interactive...
 
Crowd Companies Fall Summit 2014
Crowd Companies Fall Summit 2014 Crowd Companies Fall Summit 2014
Crowd Companies Fall Summit 2014
 
A day in the life of the Collaborative Economy
A day in the life of the Collaborative EconomyA day in the life of the Collaborative Economy
A day in the life of the Collaborative Economy
 
What the Collaborative Economy Means for The Business of the Future #socials...
What the Collaborative Economy Means for The Business  of the Future #socials...What the Collaborative Economy Means for The Business  of the Future #socials...
What the Collaborative Economy Means for The Business of the Future #socials...
 
Icebucket Challenge: The Cold Hard Facts and Stats #icebucketchallenge
Icebucket Challenge: The Cold Hard Facts and Stats #icebucketchallengeIcebucket Challenge: The Cold Hard Facts and Stats #icebucketchallenge
Icebucket Challenge: The Cold Hard Facts and Stats #icebucketchallenge
 
How Brands are Leading the Collaborative Economy
How Brands are Leading  the Collaborative EconomyHow Brands are Leading  the Collaborative Economy
How Brands are Leading the Collaborative Economy
 
How Crowds and Companies both Share (Keynote at SHARE)
How Crowds and  Companies both Share (Keynote at SHARE)How Crowds and  Companies both Share (Keynote at SHARE)
How Crowds and Companies both Share (Keynote at SHARE)
 
Collaborative Economy Keynote, at KC Resilient Summit
Collaborative Economy Keynote, at KC Resilient SummitCollaborative Economy Keynote, at KC Resilient Summit
Collaborative Economy Keynote, at KC Resilient Summit
 
Resilient Summit Working Manifesto
Resilient Summit Working ManifestoResilient Summit Working Manifesto
Resilient Summit Working Manifesto
 
Crowd Companies: The Next 10 Years, Leweb Keynote
Crowd Companies: The Next 10 Years, Leweb KeynoteCrowd Companies: The Next 10 Years, Leweb Keynote
Crowd Companies: The Next 10 Years, Leweb Keynote
 

Recently uploaded

AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfAMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfJohnCarloValencia4
 
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 Building Your Personal Brand on LinkedIn - Expert Planet-  2024 Building Your Personal Brand on LinkedIn - Expert Planet-  2024
Building Your Personal Brand on LinkedIn - Expert Planet- 2024Stephan Koning
 
Upgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsUpgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsIntellect Design Arena Ltd
 
Mihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZMihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZKanakChauhan5
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...Brian Solis
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...Khaled Al Awadi
 
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003believeminhh
 
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView
 
Entrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsEntrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsP&CO
 
Plano de marketing- inglês em formato ppt
Plano de marketing- inglês  em formato pptPlano de marketing- inglês  em formato ppt
Plano de marketing- inglês em formato pptElizangelaSoaresdaCo
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examplesamberjiles31
 
A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.mcshagufta46
 
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfGraham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfAnhNguyen97152
 
Tata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerakTata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerakEditores1
 
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHelene Heckrotte
 
7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.ukaroemirsr
 
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfPDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfHajeJanKamps
 
NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023Steve Rader
 

Recently uploaded (20)

AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfAMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
 
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 Building Your Personal Brand on LinkedIn - Expert Planet-  2024 Building Your Personal Brand on LinkedIn - Expert Planet-  2024
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 
Upgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsUpgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking Applications
 
Mihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZMihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZ
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
 
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
 
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
 
WAM Corporate Presentation Mar 25 2024.pdf
WAM Corporate Presentation Mar 25 2024.pdfWAM Corporate Presentation Mar 25 2024.pdf
WAM Corporate Presentation Mar 25 2024.pdf
 
Entrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsEntrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizations
 
Plano de marketing- inglês em formato ppt
Plano de marketing- inglês  em formato pptPlano de marketing- inglês  em formato ppt
Plano de marketing- inglês em formato ppt
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examples
 
A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.
 
Investment Opportunity for Thailand's Automotive & EV Industries
Investment Opportunity for Thailand's Automotive & EV IndustriesInvestment Opportunity for Thailand's Automotive & EV Industries
Investment Opportunity for Thailand's Automotive & EV Industries
 
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfGraham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
 
Tata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerakTata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerak
 
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
 
7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.uk
 
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfPDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
 
NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023
 

The Future of Business Models #FutureOf

  • 1. COLLABORATIVE ECONOMY The Future of the Business Model By Jeremiah Owyang, Chief Catalyst
  • 2. COLLABORATIVE ECONOMY Question: How can brands be resilient during times of great change?
  • 3. COLLABORATIVE ECONOMY 1. How have business models been disrupted? 2. What are the changes companies must make? 3. Which brands are leading with new business models? QUESTIONS WE’LL ASK AND ANSWER
  • 5. COLLABORATIVE ECONOMY DISRUPTION HAS BEGUN Do you remember when Social Media meant that sharing ideas disrupted the media and communications industry?
  • 6. COLLABORATIVE ECONOMY DISRUPTION CONTINUES The next phase of sharing is taking place in the physical realm. People are sharing goods, services, time, space and money.
  • 7. COLLABORATIVE ECONOMY ECONOMIC UNCERTAINTY GIVES US PAUSE Governments and businesses struggle to find a clear economic path, while people are learning to depend on each other to be self-sufficient.
  • 8. COLLABORATIVE ECONOMY TECHNOLOGY POWERS PEOPLE TO BE SELF-EMPOWERED New startups are using powerful social data, mobile apps, and smart phones to enable people to connect to each other.
  • 9. COLLABORATIVE ECONOMY PEOPLE ARE BECOMING LIKE COMPANIES – BYPASSING TRADITIONAL CORPORATE MODELS A COLLABORATIVE ECONOMY Hotels vs. Taxis vs. Restaurants vs.
  • 10. COLLABORATIVE ECONOMY EVEN “OCCUPY” HAS A BUSINESS MODEL These new sharing startups enable people to get what they need from each other instead of from big corporations. Source: Digital Trends
  • 11. COLLABORATIVE ECONOMY BIG COMPANIES ARE SLOW TO CHANGE, LEAVING THEM VULNERABLE
  • 12. COLLABORATIVE ECONOMY NEW MARKET DESIRES CHANGE BUSINESS METHODS
  • 13. COLLABORATIVE ECONOMY THE OLD WAY THE NEW WAY 1. Maximize profit 2. Global Marketplaces 3. Standardize Offerings 4. Slow delivery of goods 5. Consumerism 6. Passive customers 1. Purposeful brands 2. Local (and Global) 3. Personalize 4. On-demand 5. People make & share 6. Empowered people
  • 14. COLLABORATIVE ECONOMY Deloitte studies show that “Millennials” seek companies that have a purpose and social mission beyond just profit. 1) PEOPLE WANT A PURPOSE They are about one-third of the American workforce. Boomers seek to retire soon. They want companies with a purpose. They seek sustainability.
  • 15. COLLABORATIVE ECONOMY Sharing startups, like Airbnb, Uber (funding over $260m by Google), Google Shopping Express and Postmates, deliver goods and services at the local level. 2) LOCAL MARKET DELIVERY TRUMPS GLOBAL Uber moves idle goods at local levels to be delivered to others on demand. Uber can start to compete with Amazon. Local merchants and homes win.
  • 16. COLLABORATIVE ECONOMY People can now make and customize their own goods using Shapeways 3D-Printing service. CustomMade is a network of “Makers” that are ready to produce to scale. 3) PERSONALIZED GOODS AND SERVICES More products will soon be customized to your needs and preferences, printed on demand. Online marketplaces like Etsy and CustomMade scale. One size no longer needs to fit all.
  • 17. COLLABORATIVE ECONOMY Location-based apps and mobile devices empower local delivery on- demand. Uber, Google, eBay, Walmart, PostMates, Instacart and Deliv power instant to hourly delivery. 4) ON-DEMAND MEANS THAT REAL TIME MATTERS A battle over same day delivery is happening between Google, Walmart, eBay and others. Amazon’s fulfillment centers must compete with local. The crowd speeds delivery, enhancing service.
  • 18. COLLABORATIVE ECONOMY People are consuming less. Instead, they are using marketplaces to re-use and recycle. Those that can make, will build and share. 5) DON’T CALL THEM CONSUMERS. THEY MAKE AND SHARE. People can now re-use goods using Nextdoor.com and Yerdle.com to gift to friends. Techshop enables people to become Makers of their own products. The crowd functions like a company.
  • 19. COLLABORATIVE ECONOMY The people have become like a company, getting what they need from each other and bypassing inefficient institutions. 6) THE CROWD IS EMPOWERED Using social networks, they connect with each other instantly. They are becoming like a powerful company. The crowd functions like a company.
  • 20. COLLABORATIVE ECONOMY WHAT COMPANIES ARE LEADING THE CHARGE?
  • 21. COLLABORATIVE ECONOMY THESE BRANDS THAT ENABLE SHARED VALUE:
  • 22. COLLABORATIVE ECONOMY PURPOSEFUL BRANDS PROVIDE SHARED VALUE Millennials (and beyond) want companies to have a purpose. Corporations must think more about community and environment.
  • 23. COLLABORATIVE ECONOMY GIVE PEOPLE PURPOSE Toyota 100 Cars for Good Program – The program awards 100 vehicles to 100 deserving nonprofit organizations over the course of 100 days based on votes from the public.
  • 24. COLLABORATIVE ECONOMY MISSION-DRIVEN FUELS SOCIAL ADVOCACY Pepsi Good is a community of people who have a purpose.
  • 25. COLLABORATIVE ECONOMY ENABLE THE CROWD TO CONTRIBUTE The crowd chooses how funds are distributed to non-profits in this example of Barclays.
  • 26. COLLABORATIVE ECONOMY ENABLE THE CROWD TO CONTRIBUTE GE partners with Quirky for crowd innovation.
  • 27. COLLABORATIVE ECONOMY CROWD FUNDING MEANS SHARED RESULTS – THE HIGHEST STATE OF LOYALTY U-Notes are sold in increments of $100 over the Internet with an asset-backed feature and make quarterly payments (interest and principal).
  • 28. COLLABORATIVE ECONOMY RECYCLING HARNESSES NEW BRAND LOYALTY H&M encourages recycling of old clothes to reduce the environmental impact of the fashion industry.
  • 29. COLLABORATIVE ECONOMY PRODUCTS FOR RENT – NOT JUST FOR SALE People can rent cars from BMW with the DriveNow program, instead of buying a car.
  • 30. COLLABORATIVE ECONOMY EXPERIENCES ON-DEMAND FUEL NEW BUSINESS MODELS W Hotel and DesksNearMe partner for on-demand workspaces.
  • 31. COLLABORATIVE ECONOMY GENTLY WORN MARKETPLACES TAP MOVEMENT Patagonia partners with eBay to encourage second-hand usage of goods – beyond selling new.
  • 32. COLLABORATIVE ECONOMY LOCATION-BASED TECHNOLOGY ENABLES SHARING RelayRide enables people to share privately owned cards, using OnStar.
  • 33. COLLABORATIVE ECONOMY NBC SPONSORS GIFT ECONOMY Yerdle.com is a place where thousands of people give and obtain things for free from neighbors – avoiding retailers.
  • 34. COLLABORATIVE ECONOMY REAL TIME DELIVERY FROM LOCAL MERCHANTS Google Shopping Express provides local delivery from merchants, challenging Amazon. Rapid delivery, right to your home.
  • 35. COLLABORATIVE ECONOMY RETAILERS PARTNER WITH ETSY “MAKERS” Etsy and West Elm have partnered to discover emerging artists.
  • 36. COLLABORATIVE ECONOMY MAKERS EXPAND PRODUCT EXPERIENCE A community of Makers from CustomMade has partnered with Lincoln Motors to build matching jewelry for new car owners.
  • 37. COLLABORATIVE ECONOMY CROWDS ARE BECOMING LIKE COMPANIES Co-funding new products like Kickstarter.
  • 38. COLLABORATIVE ECONOMY NIKE CO-OPS PRODUCT DESIGN WITH CROWD Nike offers co-design products, allowing you to customize the shape, color, style, and fit, with thousands of options available, personalizing at scale.
  • 39. COLLABORATIVE ECONOMY BRANDS ENABLE 3D PRINTING FOR MASS PERSONALIZATION Nokia offers 3D files, enabling custom cases to be printed at Shapeways
  • 40. COLLABORATIVE ECONOMY THE OLD WAY THE NEW WAY 1. Maximize profit 2. Global Marketplaces 3. Standardize Offerings 4. Slow delivery of goods 5. Consumerism 6. Passive customers 1. Purposeful brands 2. Local (and Global) 3. Personalize 4. On demand 5. People share/make 6. Empowered people ONCE AGAIN….
  • 41. COLLABORATIVE ECONOMY Companies that meet these new market needs, become Resilient Brands They are: innovative, agile, empowering, built to last, and profitable.
  • 42. COLLABORATIVE ECONOMY • The market seeks purposeful brands, local, personalized, on-demand models. • The crowd is becoming like a company – bypassing inefficient corporations. • Corporations must use these same strategies and tools to regain relevancy. • To do this, companies must embrace a business model change. • Corporations that partner with the empowered people become resilient. FINAL TAKEAWAYS
  • 43. COLLABORATIVE ECONOMY Takeaway: Brands achieve Resiliency by collaborating with the empowered people for shared value.
  • 44. COLLABORATIVE ECONOMY Crowd Companies Empowered People & Resilient Brands for Shared Value Jeremiah Owyang Chief Catalyst, Founder @jowyang Jeremiah@crowdcompanies.com

Editor's Notes

  1. The people are empowered!  (to get what they need from each other --phasing companies) Now they turn homes into hotels with airbnb, cars into taxis with lyft, kitchens into restaurants with cooking, spare money into banks with lending club.
  2. Occupy finally has a business mode (they now have the tech, from FB, Google, Apple, and wealthy VCs) Before, people felt they were not getting shared value. Some were getting wealthy while others were falling into poverty. Now, they have new technologies that enable them to get what they need from each other, bypassing big organizations.
  3. http://www.deloitte.com/assets/Dcom-CostaRica/Local%20Assets/Documents/Estudios/2012/120124-cr_Millennial_Survey_2011.pdf
  4. Companies are shifting to mission or impact driven. People want companies to have a purpose and mission. H&M has a recycling program http://about.hm.com/AboutSection/en/About/Sustainability/Commitments/Reduce-Reuse-Recycle/Garment-Collecting.html
  5. This is a powerful example. http://www.barclaycardring.com Barclay’s let’s the crowd choose how profits are distributed to non profits.
  6. U-Haul, being true to their DIY nature, allowed the crowd to fund their own trucks, http://www.uhaulinvestorsclub.com/AboutUs/ “U-Notes are sold in increments of $100 over the Internet with an asset-backed feature and make quarterly payments (interest and principal). These are SEC registered securities with full recourse to the issuer AMERCO, and US Bank as the third party indenture trust” http://seekingalpha.com/article/1625112-u-hauls-crowdfunding-model-for-diy-investing-interview-with-amercos-jim-shoen?source=google_news
  7. Companies are shifting to mission or impact driven. People want companies to have a purpose and mission. H&M has a recycling program http://about.hm.com/AboutSection/en/About/Sustainability/Commitments/Reduce-Reuse-Recycle/Garment-Collecting.html
  8. http://greenstart.com/blog/2013/05/23/share-and-tell-yerdle-teams-with-nbc/
  9. Please format.