Lean Product Design: A Primer Presented by @JeremiahGardner San Diego Startup Week 2015

1. #TheLeanBrand @JeremiahGardner
LEAN PRODUCT DESIGN

2. t#TheLeanBrand @JeremiahGardner

3. STARTUP SUCCESS
SPECTRUM
t#TheLeanBrand @JeremiahGardner

4. TYPICAL STARTUP
t#TheLeanBrand @JeremiahGardner

5. “A ‘STARTUP’ IS A COMPANY THAT IS
CONFUSED ABOUT -
1. WHAT ITS PRODUCT IS.
2. WHO ITS CUSTOMERS ARE.
3. HOW TO MAKE MONEY.”
~ Cuddly Bear (AKA Dave McClure)
t#TheLeanBrand @JeremiahGardner

6. TODAY, THE
ONLY WAY TO
WIN IS LEARN
FASTER THAN
ANYONE ELSE.
t#TheLeanBrand @JeremiahGardner

7. HYPOTHESIS–DRIVEN
DEVELOPMENT
t#TheLeanBrand @JeremiahGardner

8. BRANDING LEADS THE WAY
EXISTING MARKET
PROBLEM WELL UNDERSTOOD
INNOVATION IMPROVES DIFFERENTIATION
INCREMENTAL CHANGE
PRODUCT LEADS THE WAY
UNKNOWN / NEW MARKET
PROBLEM NOT WELL UNDERSTOOD
INNOVATION IS DRAMATIC
RADICAL CHANGE
INNOVATIONSPECTRUM
WHERE ARE YOU?
t#TheLeanBrand @JeremiahGardner

9. VALUE STREAM MATRIXDISCOVER, TRACK, AND ITERATE YOUR VALUE STREAM
ORGANIZATION: PERSONA SEGMENT: DATE:
AWAREINTRIGUEDTRUSTINGCONVINCEDHOPEFULSATISFIEDPASSIONATE
ACQUISITIONFUNNELCONVERSIONMVPGROWTH ENGINE
Organization Action Audience Action
Result:
Organization Action Audience Action
Result:
Organization Action Audience Action
Result:
Organization Action Audience Action
Result:
Organization Action Audience Action
Result:
Organization Action Audience Action
Result:
Organization Action Audience Action
Result:
THE VALUE STREAM
t#TheLeanBrand @JeremiahGardner

10. What don’t you know?
Which unknown is
most critical?
t#TheLeanBrand @JeremiahGardner

11. WHAT CAN WE BUILD TODAY
TO START LEARNING?
t#TheLeanBrand @JeremiahGardner

12. t#TheLeanBrand @JeremiahGardner

13. WORKSHOPS | EVENTS | SPEAKING
EXPERIMENT
t#TheLeanBrand @JeremiahGardner

14. EXPERIMENT IDEAS
Concierge MVB
Crowdfunding
Imposter Judo
Analog
Dry-Wallet
Mock-Ups
Interviews
Social Interaction
Email Campaign
Smoke Test

16. WORKSHOPS | EVENTS | SPEAKING
TARGET METRIC

17. If we do X, Y% of people will behave in way Z.

18. WORKSHOPS | EVENTS | SPEAKING
CUSTOMER
BEHAVIOR

19. t#TheLeanBrand @JeremiahGardner

20. t#TheLeanBrand @JeremiahGardner

21. INNOVATION =
t#TheLeanBrand @JeremiahGardner

22. http://leanbrandbook.com
FREE ARTWORK, CASE STUDIES, FREE CHAPTER

23. GOODBYE, OLD-SCHOOL BRANDING.
HELLO, INNOVATION
#TheLeanBrand @JeremiahGardner