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Making informed and intelligent design Putting the "User" back in User Experience

Making informed and intelligent design decisions means the inclusion of
user research and usability testing.
Good design requires a deep understanding of your target
demographic, only attained through quality data, being a result of
unbiased research and testing.
Designing for yourself is an easy trap to fall into. Even when
wielding taste and best practice acknowledgement, doing so is a
sure fire way to get it wrong for your target demographic.
UX is the consideration of the many aspects of a user’s interactions
with a product or service. It’s concern for the relationship between
those interactions, which ultimately define a user’s perception of a
brand as a whole.
…acutely empathize with the audience they’re designing for.
… good UX is the result of understanding the customer, seizing
technological opportunity, and pursuing simplicity.

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