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User experience cannot exist without Putting the "User" back in User Experience

User experience cannot exist without users. Creating user interfaces involves
intricate and complex decisions. User research is a tool that can help you
achieve your goals.
!
Even the most well thought out designs are assumptions until they are
tested by real users. Different types of research can answer different types of
questions. Know the tools and apply them accordingly. Leaving the user out
is not an option.
UX - U = X

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