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Revealing Reality Focused Innovation Discovery Putting the "User" back in User Experience

Revealing Reality Focused Innovation
Discovery Ideation
Contextual Inquiries
Observe & document user in
context/environment
User Journals / Diaries
Users document their experiences
over time.
Participatory Design
Co-creation explorations with
users.
Card Sort
Explore users’ mental models for
content and labeling.
Enterprise Architecture
Capability Assessment
Existing enterprise infrastructure.
Only a subset of these activities will be appropriate for any given project.
Analysis Foundational Analysis
Stakeholder Interviews
Understand staheholders’
business goals & strategy.
Scenario-based System
Walkthroughs
Demo of existing solution.
Application / IA Map
Document the structure of the
existing solution.
Strategic Ideation
Concepts Validation with
Users
Validate design prototypes
through user feedback.
KANO Feature
Prioritization
Prioritize features with users
through KANO analysis.
Qualitative & Quantitative
Data Synthesis
Analyze validation data..
Design Research
Qualitative Observation
Affinity Diagramming
Construct themes from
qualitative data.
Persona Development
Create customer types based on
behaviors and values.
Current Journey Map
Visualize the user’s perspective of
the current experience.
Research Plan
Design activities to meet research
goals.
Technical Organization
Capability Analysis
Existing skills and toolsets.
Solution Architecture
Assessment
Existing application architecture.
Content Inventory
Catalog the content of the
website.
Heuristic Evaluation
Identify initial breakdowns and
opportunities.
Competitive Analysis
Evaluate competitors and
comparables on specific axes.
Client Data Analysis
Market research, website
feedback, corporate strategy, etc.
Brand Analysis
Evaluate the state of the brand.
Metrics Evaluation
Establish quantitative baseline of
engagement & conversion data.
Technology Digital Marketing
User Workflow Modeling
Visually document workflows &
work systems.
Quantitative
Surveys
Solicit structured feedback from
users.
Quantitative Data
Visualization
Present data visually.
Conceptual User
Scenari-os
Scenarios
Explanation Write high level TBD.
narratives of an
ideal future flow.
Concepts: Paper /
Interactive / Video
Develop concepts for testing.with
users.
Storyboards
Illustrate graphical representa-tions
of scenarios.
Experience Strategy
Opportunities Prioritization
Matrix
Prioritize in three dimensions,
including user experience impact.
Future Journey Map
Visualize the user’s future,
improved experience.
Consolidated User States
Diagram
Abstracted from individual user
workflows.
Design Principles
Summarize the vision for the
product/service in statements to
guide the design.
Experience Success
Metrics
Agree on business metrics for a
successful user experience.
Product / Experience
Roadmap
Plan how great UX can be
achieved through the design.
Elaboration
Refined, Validated
Concepts
Refine the validated prototype
based on findings.
Analysis & Synthesis
Deep Dive Workshops
Immerse stakeholders in data and
brainstorm opportunities.
Opportunities Generation
& Evaluation
Opportunities & prototype choice.
Marketing Opportunities
Strategic planning of owned,
earned, & paid online tactics.
Optimization
Consolidated Workflow
Diagram
Aggregate individual user
workflows into one diagram.
Content Creation Process
Flow
Design the content creation
processes for the organization.
Content Architecture
Visualize all the content created,
including creators and locations.
Content Governance Plan
Collaborative design how created
content will be governed.
Digital Marketing Creative
Concepts to support search,
display, social media, landing.

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