This 3 sentence summary provides the key information from the document: The document presents a "Digital Marketing Canvas" template that is designed to help companies develop marketing strategies to accelerate business growth by outlining sections for defining the company's mission and vision, value propositions, target audience, methods for acquiring and activating customers, generating revenue, and retaining existing customers. The template is licensed under a Creative Commons license and was designed by Jeremy Corman to serve as a framework for crafting a comprehensive digital marketing strategy.

1. Mission Vision
Brand Acquisition
Activation
Value Propositions Referral
Revenue
Target Audience
Market Retention
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Designed by: Jeremy Corman
The Digital Marketing Canvas
Develop a strategy to accelerate business growth
Designed for: Date:
The company’s purpose and reason for being The company’s long-term, aspirational business goals
Complete expression of the company
that is being communicated creating
an experience in the public,
both rational and emotional
The customers (existing + ideal)
the company serves
The company’s market position relative to competition
Getting visitors from scalable
channels
A measurable first happy experience
to get to‘aha moment’
Users referring the product
to their peers
Monetizing users behavior
Getting users to come back to to AARR sections (as much as possible)
Promise of value to be delivered :
benefits and unique differentiation
www.digitalmarketingcanvas.co