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Google’s Creative Culture: A Catalyst for Continual Innovation

The presentation introduces the origins and key features of Google’s innovation culture, which permeates the day-to-day activities of employees throughout the organization.

Presented at the Innovation Roundtable Summit 2015 in Copenhagen, Denmark

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Google’s Creative Culture: A Catalyst for Continual Innovation

  1. 1. @jeremytai A CATALYST FOR CONTINUAL INNOVATION Jeremy Tai Abbett | Google Creative Evangelist | @jeremytai Google’s Creative Culture Photo: David Stick/Redux/laif
  2. 2. @jeremytai Organize the world's information and make it universally accessible and useful. September 1998
  3. 3. @jeremytai@jeremytai
  4. 4. @jeremytai
  5. 5. @jeremytai Larry and Sergey discuss their Montessori experience 2004
  6. 6. @jeremytai A Montessori education is characterized by an emphasis on independence, freedom within limits, and respect for a child’s natural psychological, physical, and social development.
  7. 7. @jeremytai People 1
  8. 8. @jeremytai BEGINNER’S MINDSET Innovators by nature Innovators Early Adopters Early Majority Late Majority Laggards
  9. 9. @jeremytai 1 in 428 THREE MILLION Applications per year (applicants are hired) @jeremytai
  10. 10. @jeremytai GOOGLE HIRING ATTRIBUTES Four of five… Cognitive Ability It’s learning ability, not I.Q.. The ability to process on the fly. The ability to pull together disparate bits of information. Leadership Emergent leadership as opposed to traditional leadership. When faced with a problem, at the appropriate time, the ability to step in and lead. Humility Being able to create space for others to contribute. Intellectual humility. (Without humility, you are unable to learn.) Ownership Feeling the sense of responsibility, the sense of ownership. Ability to step in. Plus, the ability to step back when done. @jeremytai
  11. 11. @jeremytai PLUS, BEING GOOGLEY The fifth attribute Be outrageously clever Be excellent to one another Question the status quo Make stuff happen
  12. 12. @jeremytai Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it’s the only thing that ever has.” “ - Margaret Mead, Cultural anthropologist @jeremytai
  13. 13. @jeremytai Place 2
  14. 14. @jeremytai Comfort Zone Where the magic happens LOOKING OVER THE EDGE Uncomfortably excited
  16. 16. @jeremytai Calendars are open and sharable BY DEFAULT
  17. 17. @jeremytai TGIF EVERY WEEK
  18. 18. @jeremytai People Analytics GOOGLEGEIST SURVEY
  19. 19. @jeremytai@jeremytai
  20. 20. @jeremytai Culture eats strategy for breakfast.“ “ - Peter Drucker, Management Consultant @jeremytai
  21. 21. @jeremytai Projects 3
  22. 22. @jeremytai ACTIONS OUTCOMES This is where you tend to focus @jeremytai@jeremytai
  23. 23. @jeremytai BELIEFS BEHAVIOR ACTIONS OUTCOMES This is where you need to focus @jeremytai@jeremytai
  24. 24. @jeremytai Audacious Project Science Fiction @jeremytai
  25. 25. @jeremytai RATE OF CHANGE Linear vs. Exponential You are here Disappointment Chaos/ Amazement
  26. 26. @jeremytai If you’re not doing some things that are crazy, then you’re doing the wrong things.“ “ - Larry Page, Co-founder and CEO, Google @jeremytai
  27. 27. @jeremytai THE IMPORTANT AND DIFFICULT JOB IS NEVER TO FIND THE RIGHT ANSWERS, IT IS TO FIND THE RIGHT QUESTION. In 5 years…. How will you keep moving forward? What will you use to empower yourself? What will you use to empower your company? What will you be proud of?
  28. 28. @jeremytai IF YOU LIVE THE QUESTIONS LIFE WILL MOVE YOU INTO THE ANSWERS Thank You. Jeremy Tai Abbett Creative Evangelist @jeremytai