10 Secrets of Virtual Storytelling: A Guide For Better Online Presentations

11
17.03.2020
10 Secrets of
Virtual
Storytelling

88
17.03.2020
1. Understand Your Audience
2. Treat Your Slides As Billboards
3. Have a One-Pager
4. Words Are Not Everything
5. Be More Wile. E.
6. Create S.T.A.R. Moments
7. Go Behind The Scenes
8. Names Over Faces
9. Bring Your Data To Life
10.Have a Killer Close
10 Secrets of Virtual Storytelling
Jeremy Waite @IBM @IBM_iX

99
10 SECRETS OF VIRTUAL STORYTELLING
1. Understand
Your Audience.

1111
“IN THE END PEOPLE
ARE NOT PERSUADED
BY WHAT YOU SAY
BUT BY WHAT THEY
UNDERSTAND”.
DR. JOHN C. MAXWELL

1212
What Is The Most Common “Condition” Among Senior Executives?
E.A.S.D.EXECUTIVE ATTENTION SPAN DISORDER
THE AVERAGE EXECUTIVE HAS 70K THOUGHTS DAY • 90% SAME AS YESTERDAY • 80% ARE NEGATIVE
GRANT SUTTON – Head of Data, Great West Financial (Denver)

1313
2. Treat Your
Slides As
Billboards.

14 Al Gore’s Master Climate Slide Deck • 615 Slides • 2 hours 42 • 00:29 Transitio

1717
3. Have A
One-Pager.

2121
4. Words Are
NOT Everything.

2222
THE MEDIUM IS MORE
IMPORTANT THAN THE
MESSAGE.
PEOPLE REMEMBER: 7% WORDS • 38% TONE • 55% BODY LANGUAGE

HEATING LIGHTING HUMILIATION DIGNITY

Death By Powerpoint
90% of what you show is forgotten in 30 seconds
Magic Number = 6 Objects / Slide
MORE THAN 6 = 500% MORE COGNITIVE EFFORT
Only use BLACK slides
WHEN PRESENTING WITH A BIG SCREEN
The amount of slides is NEVER the problem
THE AMOUNT OF OBJECTS ON THE SLIDE IS ALWAYS THE PROBLEM

ENDORPHINS
EFFECTS:
• Trigger Positive Feelings
• Reduces Perception of Pain

DOPAMINE
EFFECTS:
• Neurotransmitter Which Controls Sensation Of Pleasure
• Motivational Component Of Reward Motivated Behaviour

OXYTOCIN
EFFECTS of “The Love Hormone”:
• Generosity
• Trust
• Bonding

3030
5. Be More Wile E.

3939
6. Create S.T.A.R.
Moments

4141
7. Go Behind
The Scenes

4343
8. Names
Over Faces.

4646
9. Bring Your
Data To Life

IBM TRACK RECORD
1971 - issued its first
corporate
environmental policy
1997 - the first major
multinational
company to earn
global registration of
its EMS to the ISO
14001 environmental
management
systems standard.
2019 - received its 7th
Climate Leadership
Award
Our own story
IBM Selected Energy Management and Climate Protection Awards
48

1971
First
Corporate
Environmental
Policy
1911
Founded
109 Years of Leadership in Sustainability
1997
First Company
to Earn
ISO14001
2019
Received 7th
Climate
Leadership
Award
2018
#1 Market
Share for AI
(IDC)
2017
$200M to
Support New
Climate
Change
Research
2019
$25M for
Disaster
Response App
Development
2019
$6Bn+ for
Quantum, AI &
Blockchain
Research
2019
Voted “Most
Ethical
Company”
Ethisphere
2015
One of the first
companies to
support the
UN IPCC Paris
Agreement
2017
2,700
Sustainability,
Wellbeing &
Disaster
Response
Apps Built
2019
Pioneered Use
of Blockchain
for Energy
Transition
1992
Charter
Member of
EPA Energy
Star Program
2019
UN
Sustainable
Development
Action Award
2013
EPA Climate
Leadership
Award for
Supply Chain
2017
Watson IoT
Reduces Air
Pollution in
Beijing by
10%
2018
IBM Food Trust
Leads Research
into Reducing
Carbon Emissions
from Food Waste
Sustainability ConsultingEnergy, Environment & Utilities CSR Studio Climate Risk & ResilienceSocial Impact Research
2020
Launch
Mayflower
Autonomous
Research
Vessel

51
SUSTAINABILITY GARAGE
ü EMPLOYEE ENGAGEMENT (NPS)
ü ENVIRONMENT (CO2)
ü ECONOMICS (ROI)
Sustainability & Climate Consulting
SUSTAINABILITY STRATEGY
• Decarbonisation Strategy & Roadmap
• Ecosystem Development & Innovation
• Dynamic Operating Models
SMARTER & RESILIENT INFRASTRUCTURE
• Smarter Homes, Buildings, Cities, Energy & Grids
• Smarter Transport (including eMobility)
• Smarter Waste, Water & Recycling
EMISSIONS & ENERGY MANAGEMENT
• Energy Efficiency & Conservation
• Climate & Energy Management Services
• Carbon Accounting, Markets & Carbon Trading
CLIMATE, TRANSITION & SUSTAINABLE DEVELOPMENT
• Climate Risk Analytics & Resilience
• Transition to Net Zero Carbon
• Climate & Sustainability Policy & Regulation
• Sustainable Development Goal Alignment
SUPPLY CHAINS & INTELLIGENT OPS
• Sustainable Consumption & Supply Chain
• Dynamic Operating Model
• Circular Economy
Smarter &
Resilient
Infrastructure
Emissions
& Energy
Management
Supply
Chains &
Intelligent
Operations
Climate Risk,
Transition &
Sustainable
Development

52
IBM Sustainability & Climate Services & Offerings
Climate Risk, Transition &
Sustainable Development
Supply Chain &
Intelligent Operations
Emissions & Energy
Management
Smarter & Resilient
Infrastructure
Sustainability Strategy
v Digital Reinvention®
v Ecosystem Development & Innovation
v New Business Model Innovation
v Transition Strategy
v Decarbonisation Strategy & Roadmap
v Dynamic Operating Model
v Sustainable Development Goal
Alignment
v Climate & Sustainability Policy &
Regulation
v Winning the War for Talent: Employee
Attraction & Engagement
v Consumer Facing Sustainability Design
v Environmental & Waste Policy
v Enterprise Emissions Management
v Efficient Cloud Operations
v TRIRIGA Consulting (Workplace mgmt.)
v Renewable Energy Forecasting
v Detect undisclosed renewable resource
devices on the grid
v Outage Management
v Energy Efficient AI
v Detect Methane Emissions
v Calculate Carbon Emissions / Footprint
v Energy Trading & Sourcing
v Air Management
v Salesforce Sustainability Cloud Services
v Climate Risk analysis for
infrastructure & capital projects.
v Smarter Worker Safety
v Situational Awareness
v Predictive Maintenance
v Smarter Cities
v Smarter Buildings
v Smarter Energy Grid
v Smarter Water Grid
v Smarter Transport
v Smarter Waste
v Climate Risk Analytics
v Understand / Quantify
v Strategize
v Act / Manage
v Disclose
v Weather Risk Analytics Services
v Downscaling
v Weather Informed Trading Services
v Deep Thunder (High resolution model
set-up)
v Sustainable Development Goal
Performance Tracking
v Benchmarking
v Transparency & Trust in Supply Chain
v Intelligent Workflows (CPT)
• Digitisation of Paper Processes
• Automation
• AI Augmentation
v Circular Economy & Supply Chain
v Supply Chain Disruption Prediction
v Optimized Operations
v Spare-parts inventory optimisation
v Crop Yield Forecasting & Optimisation
v Optimized Order Management
v Waste Management
v Water Operations
• Sustainable Consumption & Supply Chain
• Dynamic Operating Model
• Circular Economy
• Smarter Buildings, Cities, Energy & Grids
• Smarter Transport (including eMobility)
• Smarter Waste, Water & Recycling
• Energy Mgmt., Efficiency & Conservation
• Emissions Management & Reduction
• Carbon Accounting, Markets & Trading
• Climate Risk Analytics & Resilience
• Transition to Net Zero Carbon
• Climate & Sustainability Policy & Regulation
• Sustainable Development Goal Alignment
What?SaaS/PlatformOfferingsGBSServices
v Institute of Business Value:
Studies & Benchmarking
v Climanomics™ Platform (Opportunities
& Risk analyses)
v Cross-fertilization of multiple platforms
/SaaS from Focus Areas
v Corporate Environmental Affairs
methodologies, approaches metrics
and parameters.
v TRIRIGA (Workplace mgmt.)
v The Weather Company Data
v Energy Trader Platform
v CASTOR (Multiple Model Mgmt.)
v Vegetation Management Platform
v PAIRS (Geospatial-Temporal PaaS)
v Salesforce Sustainability Cloud
v Climanomics™ Platform (Carbon Pricing)
v Climanomics™ Platform
v Weather Alerts Platform
v Deep Thunder
v IBM Blockchain Platform
o Food Trust Platform
o Trade Lens Platform
v IBM ILOG CPLEX Optimization Studio
v Agriculture Decisions Platform
v IBM Sterling Supply Chain Business
Network
v IBM Maximo® (Asset & Parts mgmt.)
v Operations Dashboard
v Climanomics™ Platform
v TRIRIGA (Workplace mgmt.)
v IBM Maximo® (Asset & Parts mgmt.)
v Weather Alerts Platform
v Vegetation Management Platform
v Waternomics (Water Management)
• Decarbonisation Strategy & Roadmap
• Ecosystem Development & Innovation
• Dynamic Operating Models

5353
10. Have A
Killer Close

54
COGNITIVE HIGHLIGHTS: BERNARD LOONEY
AUTHORITY-CHALLENGING
INTELLECT
TRUST
OPENNESS TO CHANGE
Reimagining Energy. Reinventing BP
VIEWERS
18,000
EVENT:
12.02.2020
95%
99%
94%
82%
RANKING: #3 =
76.50
ANALYSIS BY
@JEREMYWAITE
PERSONALITY INSIGHTS BY IBM WATSON
WORDS: 4,020 TIME: 31:00WPM: 130

55
EMOTIONALITY
IMAGINATION
LOVE
CHALLENGE
VIEWERS
18,000
EVENT:
12.02.2020
9%
24%
6%
39%
RANKING: #3 =
76.50
ANALYSIS BY
@JEREMYWAITE
WORDS: 4,020 TIME: 31:00WPM: 130

56
VIEWERS
18,000
EVENT:
12.02.2020
WORDS: 4,020 TIME: 31:00WPM: 130
RANKING: #3 =
76.50
ANALYSIS BY
@JEREMYWAITE

6161
VIDEO BOOKS
Resonate + Illuminate
Nancy Duarte
www.duarte.com/presentation-skills-resources/
Presentation Secrets of Steve Jobs
Carmine Gallo
PODCAST
“Don’t practice until you get it right, practice until you never get it wrong”. TONY ROBBINS
“If I Am To Speak Ten Minutes, I Need a Week for Preparation; If an Hour, I Am Ready Now”. WOODROW WILSON
Nancy Duarte
The Structure of a Story - 18 mins
READ
If you only read one
thing each month.
• Steve Jobs
• Aaron Sorkin

6262
You can change
the world just by
sharing your story.

10 Secrets of Virtual Storytelling: A Guide For Better Online Presentations

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