CMO Summit 2017

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My keynote slides from CMO Summit, Ascot Racecourse, October 12th. • Link to HBR CMO article: https://hbr.org/2017/07/the-trouble-with-cmos • Try the technologies that power Wimbledon: https://www.ibm.com/uk-en/marketplace/wimbledon/ • Personality Insights Twitter demo: https://personality-insights-livedemo.mybluemix.net/ • More info about Watson: www.IBM.com/Watson • Watson Marketing Assistant demo: https://vimeo.com/216818571

Marketing

CMO Summit: AI v CMOs
Survival of the Fastest
@JeremyWaite
Evangelist @IBMWatson
12th October 2017

X
Cognitive: A multi-disciplinary world?

AI for Business.
Think of Watson more like an IA.
What Watson is NOT:
An employee
What Watson is:
A tool to empower employees

Analytics
Customer
Engagement Security
Powered by CognitiveIndustry Specialization
Healthcare Finance IoT
Global
Ecosystem
Content ConversationComputeCloud
Watson Platform
Data (Public, Private, Partner)
Built Cloud-based Industry Platform

Personality
Insights
Keyword
Extraction
Image
Link
Extraction
Language
Detection
Relationship
Extraction
Feed
Detection
Sentiment
Analysis
Dialog
Concept
Expansion
Visual
Recognition
Concept
Insights
Concept
Tagging
Language
Translation
Natural
Language
Classifier
Retrieve
&
Rank
Text To
Speech
Author
Extraction
Tone
Analyzer
Taxonomy
Message
Resonance
Image
Tagging
Text
Extraction
Watson
News
Speech
to Text
Tradeoff
Analytics
Entity
Extraction
Face
Detection
Video
Augmentation
Factoid
Pipeline
Case
Evaluation
Knowledge
Canvas
Q&A
Qualification
Criteria
Class.
Policy
Identification
Fusion
Q&A
Risk
Stratification
Usage
Insights
Answer
Generation
Decision
Optimisation
Emotion
Analysis
Knowledge
Graph
Decision
Support
Knowledge
Studio
Service
Statistical
Dialog
Easy
Adaptation
Question
&
Answer
Speech
to Text
IBM.com/Watson
Personality
Insights
Sentiment
Analysis
Visual
Recognition
Natural
Language
Classifier
Tone
Analyzer
Image
Tagging
Emotion
Analysis
IBM Watson

“TECHNOLOGY IS NOTHING.
WHAT’S IMPORTANT IS THAT
WE HAVE FAITH IN PEOPLE,
THAT THEY’RE GOOD AND
SMART, AND IF WE GIVE
THEM THE RIGHT TOOLS
THEY’LL DO SOMETHING
WONDERFUL WITH THEM”.

@JeremyWaite
Thank You.
IBM.com/Watson/Marketing

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