What will the future look like for creative professionals and how will AI impact the way that agencies work? In this 20 minute keynote for H+K Strategies (presented on 26th September) I give some insight into the kinds of things IBM Watson is working on and why we all need to think differently. I also present a very quick demo of Watson Marketing (working on a data set of 62M records in real-time) to show how "he" can create a campaign in minutes, using voice technology. The full audio and live presentation can be viewed on www.vimeo.com/jpwaite

1. Creativity + New Reality
Survival of the Fastest
@JeremyWaite
Evangelist @IBMWatson
#HKcreativity

2. @JeremyWaite | #HKcreativity

3. Amplify 2017 3

6. MARKETING HYPE-CYCLE
2017

7. #1 MOST INNOVATIVE
8,088 PATENTS
8,088
5,518
2,897
3,665
2,835
2,784
2,428
2,398
2,288
2,181
* Taiwan Semiconductor Manufacturing Company
*

8. 1973 / 1986 / 1987 / 2014
5X NOBEL LAUREATES

9. 2011
IBM WATSON

10. WIMBLEDON
2017

11. COGNITIVE DRESS
MARCHESA
FIRST AI POP SONG
ALEX DA KID
ART THAT THINKS
GAUDI for MWC

12. PERSONALISED
EDUCATION

13. IBM + TED

14. IBM + Olli

15. WORLD’S LARGEST
IoT OPERATION

16. PREDICTIVE ANALYTICS
NICU + ONCOLOGY RESEARCH

17. WATSON MARKETING ASSISTANT
POWERED BY YOUR VOICE

18. Personality
Insights
Keyword
Extraction
Image
Link
Extraction
Language
Detection
Relationship
Extraction
Feed
Detection
Sentiment
Analysis
Dialog
Concept
Expansion
Visual
Recognition
Concept
Insights
Concept
Tagging
Language
Translation
Natural
Language
Classifier
Retrieve
&
Rank
Text To
Speech
Author
Extraction
Tone
Analyzer
Taxonomy
Message
Resonance
Image
Tagging
Text
Extraction
Watson
News
Speech to
Text
Tradeoff
Analytics
Entity
Extraction
Face
Detection
Video
Augmentation
Factoid
Pipeline
Case
Evaluation
Knowledge
Canvas
Q&A
Qualification
Criteria
Class.
Policy
Identification
Fusion Q&A
Risk
Stratification
Usage
Insights
Answer
Generation
Decision
Optimisation
Emotion
Analysis
Knowledge
Graph
Decision
Support
Knowledge
Studio
Service
Statistical
Dialog
Easy
Adaptation
Question
&
Answer
Speech to
Text
IBM.com/Watson
Personality
Insights
Sentiment
Analysis
Visual
Recognition
Natural
Language
Classifier
Tone
Analyzer
Image
Tagging
Emotion
Analysis
IBM Watson API’s

19. “TECHNOLOGY IS NOTHING.
WHAT’S IMPORTANT IS THAT
WE HAVE FAITH IN PEOPLE,
THAT THEY’RE GOOD AND
SMART, AND IF WE GIVE THEM
THE RIGHT TOOLS THEY’LL
DO SOMETHING WONDERFUL
WITH THEM”.

20. @JeremyWaite | Jeremy.Waite@UK.IBM.com
Thank You.
IBM.com/Watson