Figaro Social Media Conference Slides
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20th July 2011, Magic Circle, London. Slides from my presentation about social media ROI, engagement and why Apple are the world's most anti-social brand. #figaroconference
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Figaro Social Media Conference Slides
- 1. Jeremy Waite Head of Social Media Jeremy.Waite@Phones4u.co.uk @JeremyWaite
- 4. Return on Investment Innovation Interactions Influence* Ignorance * Influence is the ability to get people to do things Facebook.com/Phones4u
- 7. (Getting employees to be more social).
- 11. + COMMERCIAL + RECRUITMENT + TRAINING MARKETING WEB TEAM DIRECT / SALES SOCIAL MEDIA CUSTOMER SERVICE PR Facebook.com/Phones4u
- 12. Cost per Acquisition (CPA) Phones 4u Demographic Quality Content Loyalty 'Like' Cycle Value > What is the actual cost of a "Like"? > What is their value What type of "Likes" to the business? do we want? > > > How are we going What are we going to keep them? to do with them? Facebook.com/Phones4u
- 13. Sysomos Social Media Listening & Engagement
- 16. 46% Dislike Facebook.com/Phones4u
- 17. Fans are 68% more likely than non-fans to recommend a "liked" brand to their friends. Acquisition (New) v Retention (Upgrade) Facebook.com/Phones4u SocialTRAC™, Value of a Facebook Fan. ©2010 Syncapse Corp.
- 18. Facebook Growth 2011 We have 267,000+ fans 50% of the UK population is now Phones 4u is the UK's No. 1 mobile on Facebook (30 million users) phone retailer on Facebook. Brands need to engage their We talk to approx 176,000 fans fans with great content every day. (This is double the level of engagement most brands receive). 50% of Facebook users log on Phones 4u's takeover model to Facebook to play a game is based upon social gaming Facebook ads can out-perform A £30k Phones 4u takeover can a traditional ATL media spend deliver up to 160m impressions 78% of consumers trust their All Phones 4u campaigns are based friends recommendations upon recommendations & "likes" (Only 14% of consumers trust adverts).
- 19. TARGETED SOCIAL MEDIA CAPTURE EMAIL PRODUCT ADVERTISING CUSTOMER FOLLOW-UP REVIEWS ON DATA P4U BLOG <80M IMPRESSIONS PER £10K MEDIA 270,000 FANS 4,700 FOLLOWERS PLAY GAME PRE-REGISTRATION OR BUY NOW AT PHONES4U.CO.UK 650,000 VIEWS CUSTOM BUILT 50,000+ VIEWS PER DAY FACEBOOK APP P4U Customer Engagement Capture Data BLOG Brand Awareness Drive Sales 2,000 VIEWS/DAY ACQUIRE ENGAGE CONVERT
- 21. Social Media Reporting 31,000 fans on one campaign Cost per fan just £0.97 at 67% conversion rate Example figures illustrating 1 page reporting
- 22. Isn't real revolution about ripping it up and starting again?
- 24. The UK's Most Subscribed YouTube Channel
- 25. Track viral recommendation and referral in real-time across Facebook : Understand & Reward key influencers Facebook.com/Phones4u
- 26. Assessing the Value of a Facebook Fan Product Spending £50.78 Brand Loyalty £30.60 Propensity to Recommend £9.59 Earned Media Value £4.80 Cost Offset for fan acquisition £0.33 £96.10 The Average Value of a Fan is £96.10 per year SocialTRAC™, Value of a Facebook Fan. ©2010 Syncapse Corp. All rights reserved. www.syncapse.com Facebook.com/Phones4u
- 27. Product Spending Fans Non-Fans Facebook Fans v Non-Fans £106.16 £39.59 £82.03 £60.56 £99.21 £42.84 £116.57 £75.40 £107.48 £93.24 SocialTRAC™, Value of a Facebook Fan. ©2010 Syncapse Corp. All rights reserved. www.syncapse.com
- 28. Our Facebook Fans could be worth £10.5m per year (£96.10 per fan)
- 29. Jeremy.Waite@Phones4u.co.uk @JeremyWaite Facebook.com/Phones4u