E - Marketing: Tools, Techniques, Features, Threats etc

2. E - Marketing
E – Marketing simply means marketing through
electronic devices such as computer, Internet, TV
and digital medium such as email, web and wireless
media and so on. It is the process of
Communicating, promoting and selling products and
services through electronic devices and related digital
technologies to achieve marketing objectives.

3. Scope of E - Marketing
 Internet marketing
 Digital Marketing
 Search engine Marketing
 E-Mail Marketing
 Viral Marketing
 Tele-Shopping
 E-Branding
 E-Advertising

4. E - Branding
E-Branding Means using electronic channels to
support brands. In other words E-Branding means
supporting the brand by developing an online
experience of the brand.

5. E – Marketing Tools
 Opt-in-e-mail
 Mobile Phones
 Interactive TV (i-TV)
 i-Radio
 i-Kiosks

6. Online Marketing
Online marketing simply means marketing through
internet. Internet marketing is defines as the process
of building and maintaining customer relationships
through online activities to facilitate the exchange of
ideas, products and services that satisfy the goals
of both parties.

7. E - Advertising
Advertising on the electronic media such as
Internet, Web, e-mail etc. is known as E-
Advertising. E-Advertising is considered as non
personal information usually persuasive in nature
about a product or service by an identified
sponsor, hence all paid space on the web or
in an e-mail.

8. Types of E - Advertising
 Website
 Banners
 Buttons
 Pop ups
 Sponsorship
 Email

11. E – Payment System
E-payment means making payment through electronic
media by using credit or debit cards for the
products bought electronically.

12. E – Payment Media
 Credit Cards
 Debit Cards
 Smart Cards
 E - Wallet
 E - Cheque

13.  Credit Cards
 Debit Cards
 Smart Cards

14. Security Threats
 Adware
 Trojan
 Virus
 Worms
 Cookies
 Phishing
 Pharming
 Mouse trapping

15. Security Tools
 Anti-Virus Program
 Integrity checking software
 Audit Logs
 Fire Walls
 Backups
 Encryption