The document discusses predictions for 2012 regarding media, technology, and marketing trends. It predicts that online will remain an inferior medium to television, that non-spot advertising will grow larger than traditional television spots, and that television will no longer be the primary way to build brand awareness. It also predicts that artificial intelligence will become important, that the Netherlands is too small for structural media innovation, and that only e-commerce activities of companies will grow. Finally, it predicts that marketing needs to move beyond big ideas, that the second screen of mobile devices will surpass television, and that noticeable ads will shift to more meaningful information.

1. LOSSE FLODDERS
MERKEN, MEDIA & TECHNOLOGIE
IAA KOFFIEDIK KIJKEN 2012

2. ONLINE BLIJFT EEN INFERIEUR MEDIUM

3. NON SPOT WORDT GROTER DAN SPOT

4. TELEVISIE IS GEEN MEDIUM MEER
OM MERKEN TE BOUWEN

5. KUNSTMATIGE INTELLIGENTIE WORDT
DE NEXT BIG THING

6. NEDERLAND IS TE KLEIN VOOR
STRUCTURELE MEDIA-INNOVATIE

7. ALLEEN E-COMMERCE ACTIVITEITEN
VAN BEDRIJVEN ZULLEN GROEIEN

8. LAATSTE LOSSE FLODDERS

9. HET VAK MOET AF VAN HET BIG IDEA

10. HET TWEEDE SCHERM WORDT
HET EERSTE SCHERM

11. IN 2020 IS FACEBOOK OVERGEWAAID

12. OPVALLENDE RECLAME WORDT
BETEKENISVOLLE INFORMATIE

13. VEEL SUCCES IN 2012