Pitching Ideas: How to sell your ideas to others
Learn how to convince others of your UX ideas by understanding them. We are good in designing usable and engaging products and services. We understand the user's needs and have a toolkit with dozens of deliverables. But for some reason it remains difficult to sell an idea or concept to team members, managers or clients. After this session that problem will be solved! Selling your ideas and convincing others is one of the most undervalued assets in our field. This ranges from convincing a colleague to use a certain design pattern to selling research to your boss and convincing a client to go for your concept. You can come up with the best ideas in the world, but if it is presented in the wrong way these ideas will die a lonely dead. This is sad, because everybody can learn how to bring a message across. The main thing is that you know what to pay attention to. In this session I will take you on a journey through the world of presenting ideas. We will move through the heads of clients and your colleagues, learn what their thoughts and needs are. We will move to the core of your idea and into the world of psychology.
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Pitching Ideas: How to sell your ideas to others
- 1. Pitching ideasHow to sell your ideas to others Jeroen van Geel @jeroenvangeel Oak & Morrow
- 2. We sell all the time 2
- 3. 3 We love your idea!
- 5. Why can ideas fail? 5
- 6. 6 Because it’s a bad idea
- 7. Because people can’t see the brilliance of your idea 7
- 8. Because people can’t see the brilliance of your idea 8 Because you were unable to convince people
- 10. 10Rambo III You go in Rambo mode
- 11. 10% idea 1111
- 13. 13 Goal
- 14. 14 Goal Who do you need to convince? How do you convince them?
- 15. What is your goal? In order to score you need a goal 15
- 16. 16 tweak
- 17. 17
- 18. 18 tweak feature
- 19. 19
- 21. 21 tweak feature product business
- 22. 22
- 23. 23 tweak feature product business future
- 25. What problem does it solve? 25 What opportunity does it create?
- 26. 26 — Steve Jobs “If you haven’t found it yet. Keep looking. Don’t settle. Like any great relationship it just gets better and better as the years roll on.”
- 27. 276-UP method by Adaptive Path
- 28. 28 Get to the core of an idea
- 29. 29 Core idea sheet Problem /opportunity Idea Which will And to do that I need… 1 2 3
- 30. 30 Core idea sheet Problem /opportunity Idea Which will And to do that I need… 1 2 3 Everybody busy + need to connect An online social network Show me what my friends do Show them that I care Help share my life Four pizzas and two programmers
- 31. 31
- 32. 32 Core idea sheet Problem /opportunity Idea Which will And to do that I need… 1 2 3 High energy bill and no control A smart thermostat Heats house only when needed Understand my needs Easy to control $80.000
- 33. 33Nest
- 34. 34 Core idea sheet Problem /opportunity Idea Which will And to do that I need… 1 2 3 Nobody comments on articles A comment-everywhere box Let’s me comment on everything Actively invites people to comment Let’s me login with FB and Twitter 12 hours with one programmer
- 35. Who are you convincing? Know your audience 35
- 37. 37
- 38. 38 your mom
- 40. 40 your friend your colleague your mom
- 41. 41 your boss your friend your colleague your mom
- 42. 42 your boss your friend your colleague your mom a lost nun
- 43. It’s not about you How smart you are is not important 43
- 44. It’s about the others What’s in it for them? Why should they get involved? Why should they invest time and money? Why would they like it? 44
- 45. Managers Strategy - Business model - Competitive edge - KPI’s - ROI 45 The Office
- 46. Project managers Planning - Budget - Efficiency - Milestones - Roadmap 46 The IT Crowd
- 47. Programmers Unhappy flow - Exceptions - Efficiency - Architecture - Requirements 47
- 48. UX designers Experience - Flow - User needs - Service - People 48
- 49. How do you convince? Just knowing your audience isn’t enough 49
- 51. Everyone wants R.E.S.P.E.C.T. Give compliments Never undervalue the work of others 51
- 52. WE WE WE52
- 54. 54
- 55. Build trust Show you understand them Their values Their approach Their history Their strategy 55
- 56. 56
- 57. 57
- 58. 58 Things go as expected Relax Resist Follow (unconscious) Think (conscious) Disinterest (unconscious) Fight (conscious) Ice to the Eskimos: How to market a product nobody wants
- 59. 59 Pick the right pace
- 60. 60
- 61. 61 Goal Who do you need to convince? How do you convince them?