2. No Question: Social Networking Has Changed How We Connect
We now communicate in very different ways:
• Virtual Worlds (e.g. SecondLife)
• Facebook “actions” such as pokes, nudges, etc
• IM instead of voice chat
• Status updates
• Bookmarking
• Video Sharing
• Micro-blogging (Twitter) /Blogging
5. Wireless Can Set You Free
Blogs, rss, chat, Message
Boards, Podcasts, video sharing,
virtual worlds, Wikis, social bookmarks,
micro-blogs, music
sharing, gaming, social radio,
live video broadcast…all
on your mobile
device.
7. MoSoSo, an acronym for Mobile Social Software, is a class of mobile applications whose
scope is to support social interaction among interconnected mobile users. The basic idea
of a MoSoSo is to overlay a location and time element to the idea of digital networking. It
enables users to find one another, in a particular vicinity and time, for social or business
networking.
Source: Wikipedia. However, the term
“Social Software” was first coined by Clay
Shirky in 2003.
9. Privacy and Security Concerns
While new technology carries some risk, the
positives will most likely outweigh the negatives.
10. Social Networking + LBS
• Adding the element of time and location is not only
more enjoyable for the user but can actually
augment safety:
– Being able to identify friends who are in same location
– Cyber Escort Applications being used by campus police at
universities
• Enables users to enhance their networking
capabilities by connecting with people in real time.
• Future: Advertisers you have “opted-in” to follow
could reach you with special deals when you are
geographically close by.
14. Mobile Social Software Drives Subscribers / Creates Loyalty
MoSoSo extends the user experience to a
mobile device. Duplicating online features
on the mobile device is key to retaining
users both online and via mobile.
21. Mobile Social Media and Social Media Future
• With continued development of more sophisticated
hardware in conjunction with more feature-rich
mobile applications, social media will see both
online and mobile growth continue to surge.
• This will continue to cause a fundamental shift in
the way advertisers reach people.
• Social networking companies should continue to
focus on making the applications more mobile-
friendly or developing stand alone MoSoSo.