2. 10 years ago, Seth Godin made
famous the idea of permission vs
interruption marketing.
Seth highlighted the intersection of frequent
ļ¬yer-style points programs, video game
achievement levels, and quid pro quo
relationships between customers and
companies. He declared the impending demise
of āinterruption marketing.ā
Seth asserted the future of marketing was about
membership, exclusivity, recognition, and
personal connection between companies and
their constituents.
3. Stopping whatever
you are doing to
check in while you
are somewhere cool
is lame!!!!!!!!!!!!
12. Check-ins for a
business would show
up on the businessā Fb
fan page, so who
needs Foursquare?
But then again, I said the same thing about not
needing Twitter because I have Facebookās status
updates.
13. I think Foursquare is
on the front lines of
this battle.
The real geosocial
war is between
Google and
Facebook.
14. I hope Foursquare,
Gowalla, Loopt,
BrightKite, Yellow
Pages and Yelp can
ļ¬nd a way to keep
themselves relevant
once the big boys
start duking it out.
19. But if you own a
business on the 30th
ļ¬oor of a 200-story
building, how do
your customers
check in using
current GPS
technology?
20. Current GPS technology
knows that Iām at
Yankee Stadium
because there is
nothing above to
confuse it.
21. It seems the natural
solution is a more
accurate next-gen GPS
system that passively
checks me in.
But that allows for
tiered permissions
(like Facebook).
22. If I want to go
OnGrid, then I turn
the app on.
23. If Iām somewhere for
15 minutes or more:
Iām there.
I am checked in.
24. Or as Alexey said:
āIf Iām somewhere for
15+ minutes, ask me:
āShould I check you
in at XYZ?āā
(Via something like Android's
notiļ¬cation system)
25. If I want to go
Oļ¬Grid, then I turn
the app oļ¬.
28. Your address book wants
to come alive.
OpenID has blessed us
with the ability to connect
people with their
corresponding data.
Genius right? Use it!
29. Swarming makes more
sense if you don't have to
stop to announce it.
When Iām at a happy hour,
Iām usually too busy doing
whatever I am supposed to
be doing to check in.
30. You can still push a
notiļ¬cation to your
Twitter/Facebook
feed that says āI
checked into The
White House.ā
31. Or as BrooklynGeek said:
What is even more tiring than playing this game like
it's a job is the frustration you get when you canāt
check in someplace, worse if you've been there before
but you get Server Errors.
It's like they forgot they
have storage on the phone.
Every time I check somewhere, Iād like to keep a local
copy of Nearby places. If no Internet connection is
available or the server is down, you can at least use
the application when you had the initiative to do so.
Next time, sure, update with the latest info about the
places and send my delayed check-in to the server.
32. Mayorship becomes to
hard to obtain. Why is that
the only measure of rank?
We also want a āregularā
status. Why just pamper a
single customer when you
could encourage more
people to come back to
your business?
36. Per Wikipedia, American sociologist
James Q. Wilson encapsulated this
argument as the Broken Window Theory,
which asserts that relatively minor
problems left unattended (such as
public urination by homeless individuals,
open alcohol containers and public
alcohol consumption) send a subliminal
message that disorder in general is
being tolerated and, as a result, more
serious crimes will end up being
committed (the analogy being that a
broken window left unrepaired shows an
image of general dilapidation).
38. I want help ļ¬nding
my friends, just like
Google Latitude
promised!
39. Letās say youāre at the mall, meeting
a group of friends for a movie, and
you are wondering, where is that
straggler friend whoās holding you
up?
If you could pull out your phone
and see that he was at his
apartment or en route. that would
save you time and eļ¬ort.
40. I want something like
Dopplr to work
passively on phones.
(Nokia bought Dopplr last year)
49. Good opportunities
for Yelp and Zagat to
stay in the game.
But Google already
thought of this, and
doesnāt need direct
partnerships, because they
have Google Local.
50. Imagine if every
business had a
system at the door
that scans your Open
Facebook Connect
ID?
51. You walk in the door
and it scans your
phone without you
pointing the phone at
it, or even knowing it
happened.
52. Or maybe some kind
of digital blueprint?
Like how the zoning
on Google maps
works.
53. Or as Bill said
One should be able
able to create a
location blacklist. I
don't want to check
in to McDonalds, or a
strip club, even
though I make the
occasional visit.
54. After a night on the
town, if you realize
your wife wouldnāt
approve of your
ārouteā :) then you
could groom your
data like you do a
Facebook Wall.
55. The phone is the
ground on which the
geosocial war is
waged.
56. My status right now
would be a green
light with the text
explanation:
āWritingā.
57. My parents are
sleeping right now,
so their status might
be a red light with no
explanation.
58. Our friends in Japan
are awake; Yoko
might have a green
light with the text
āOut to Lunch with
Jerry Maguire.ā
59. Sound familiar? AIM
got this right. Which,
of course, is inspired
by traļ¬c light color
coding.
60. I want an AIM-like
status on my entire
address book. And I
want to know where
the people who share
their location with
me are.