3. 674.4M
48.3M
of all active
Facebook users
in Brazil54%
BRAZILIAN GENERAL ELECTION 2014
Reelected President
Dilma Rousseff Brazilians
interactions
from
4. BRAZILIAN GENERAL ELECTION 2014
โBy far the most
talked about election
in the history of
social networksโ
โCandidates won
in states where
interactions led
to FacebookโG1, 10.27.14
Correio Braziliense, 10.27.14
5. BRAZILIAN GENERAL ELECTION 2014
FACEBOOK
All presidential candidates
held an event where they
responded live to questions
posted on their Facebook page.
FACEBOOK AS
interactions
generated in
response to
televised debates
over
20 MILLION
6. Interactions from Americans
43M
of the total
voter turnout52%
272M
ON FACEBOOK:
AMERICAN MIDTERM ELECTIONS 2014
Republicans gained
control of the Senate
7. โFacebook is on the cusp - of replacing
television advertising as the place where
American elections are fought and wonโ
Buzzfeed, 11.9.14
AMERICAN MIDTERM ELECTIONS 2014
8. AMERICAN MIDTERM ELECTIONS 2014
Facebook matched
offline voter data
to target the right
audiences with the
right messages
ENGAGED
WITH
ON ELECTION DAY
Facebook
users
27M 85Mposts about
the election
9. Interactions from Indians
29M227M
ON FACEBOOK:
Interactions just
about PM Modi!75M
INDIAN LOK SABHA ELECTIONS 2014
Narendra Modi elected
Prime Minister
10. โ[A recent Indian study] suggests that social media use is
now sufficiently widespread to influence the outcome of the
next general electionโฆ[and] claims that among the social
media spaces, Facebook users have the maximum clout.โ
The Politics of Facebook (The Mint, 4.1.14)
INDIAN LOK SABHA ELECTIONS 2014
11. 1.3M 106K
INDIAN LOK SABHA ELECTIONS 2014
A post-victory selfie from
PM Modi and his mum got
LIKES SHARES
Both Congress and the AAP
crowdsourced opinions on
Facebook for their manifestos
12. 200M INTERACTIONS
1.35M
ON FACEBOOK:
Indonesians shared the megaphone image
announcing the fact that they have voted
INDONESIAN PRESIDENTIAL ELECTION 2014
Governer of Jakarta Joko
Widodo elected president
13. INDONESIAN PRESIDENTIAL ELECTION 2014
โFacebook Helps
Election Committee to
Grab Young Votersโ
โFacebook Interactions
More Than Double
Tweets During Indonesian
Presidential Electionsโ
Merdeka.com, 7.11.14
Tech in Asia, 7.11.14
14. President Joko Widodo, better known as Jokowi,
had an official page and a volunteer-driven page,
through which his volunteers reached
INDONESIAN PRESIDENTIAL ELECTION 2014
15. 20M INTERACTIONS
ON FACEBOOK:
about the referendum in a country
with only 5.3M residents?
That helps explain the
85% VOTER TURNOUT
SCOTTISH INDEPENDANCE REFERENDUM 2014
Scotland voted to
remain a part of the
United Kingdom
16. SCOTTISH INDEPENDANCE REFERENDUM 2014
โHow Facebook
Shaped Scotland
Referendumโ
Sky.com, 9.16.14
โWith likes and selfies,
Yes Campaign takes the lead
in Scottish referendum
- on Facebookโ
The Independent, 9.16.14