JESS3’s shares our thoughts on the key elements and mechanisms of visual storytelling. At the very heart of it all: storytelling is no longer just for Hollywood. In the advertising and business world, it’s not just about a brand telling its history or its story. Gone are the days of branded marketing: storytelling is now about telling the definitive narrative about an issue or topic in a wholistic way -- the state of, the evolution of, the future of. And it is in this context that brands will most successfully communicate with their consumer. Originally presented at Oklahoma City’s Ad Club on 6/13/12.

19. -Joe Chernov, @jchernov

27. STATE
OF
WIKIPEDIA
• Star Power
• Educational
• Timely
http://jess3.com/the-state-of-wikipedia/

28. Q1 Memorable Election Moments, Google Politics
http://jess3.com/google-politics-2012-election-partnership-Q1/ Snackable, Integrity

29. TV Ratings
101
• Entertaining
• Informative
• Valuable
TV Ratings 101, ESPN: http://jess3.com/espn-tv-ratings-101/

30. Thought Leader vs. Do Leader, Mindjet
Optimized

31. Geosocial Universe, JESS3 Labs
http://jess3.com/geosocial-universe-2/ The Definitive Narrative

33. THE
MAKING
OF TV Ratings 101, ESPN: http://jess3.com/espn-tv-ratings-101/
Gmail Stop Motion, Google: http://jess3.com/gmail-stop-motion-animation-video/ Future of Domains, WaPo: http://jess3.com/the-future-of-domains-icannlove/

39. Appendix