part 2.

1. 40
more slides + m
from smart peo
emorable quotes
ple in advertising
#canneslions

2. The Cann es Lions International Advertising
Festival (IAF ) is a global festival for those e
working in adve rtising and related fields. Th of
seven-day festiva l, incorporating the awarding
the Lions awards, is held yearly at the Palais de
ia
Fest ivals in Cannes,France. - Wikiped

3. There’s heaps of really
cool talks from the
smartest people in
advertising
I was lucky to be there...

4. ing notes &
and tak r you.
photos fo
That’s me
and Ben Stiller

5. see, this is my d*
hote l room be
*Yup, im a geek, I skipped out
on French Riviera beaching
and parties and pretty much
went to all the seminars

6. o f the best ome...
mpilation train back h
I made a coes on the
lo oking slid his presentation
th ey are in t
It got lots of views
This one is not as ‘pretty’ but
has some additional slides +
some memorable quotes
from the speakers
(hope you like it)

7. “Brands used to be terrified of opening
themselves up to social media, because
they expected a storm of negative
comments… But just imagine how
powerful it is that there are people out
there who care enough about your brand
to give you free feedback, and advice
about how to improve it. Brands are
having to learn to listen.”
Matt Ross - Tribal DDB
The Meek Have Inherited The Earth

8. “What we are seeing is the replacement of
life-streaming with mobile social
interactions on sites like Twitter,
Foursquare and Facebook. Over the next
few years, these will be superseded by geo-
social networks, and the inclusion of a
person’s location will make possible highly
refined targeting.”
Allan Blair – Tribal DDB

9. “The internet was originally about sharing
and communication. But as technology
evolved, it has had a way of isolating us. Now
we’re getting addicted to sharing and
reaching out to each other once again”
Laura McFarlane, SapientNitro

10. “[brand] loyalty is an illusion.
Instead, we buy into recommendations
[via social networks].”
Nathaniel Perez, SapientNitro

11. ’
are Happy
er cool ‘Shmachine
The sup vending
icecream

12. “Money doesn’t make you happy, but
happiness makes you live longer”
discussing the Unilever’s Heartbrand
icecream mission to incorporate happiness
into their marketing strategy.
Ian Maskell, Global Marketing Director,
Unilever

13. e
he machin
Stats from t

15. “Agencies are struggling and it has nothing
to do with the the economic crisis, They
are struggling to reinvent themselves
because in order to survive in the digital
world, they are going to have to reverse
everything they know. Push is now pull,
monologue is now dialogue and image is
now all about authenticity. Plus,
consumers now act as brands’ moral
compass and they increasingly co-author
the stories brands’ tell.”

16. “Success is increasingly determined by the
quality of the listening and this is something
that brands are currently better at than
agencies. Agencies need to become day-
traders in social emotion, because technology
is teaching us to be human and empathetic
again.”
Simon Mainwaring - Mainwaring Creative

20. “What we are finding increasingly in
developing countries is that the best
innovations often do not come from the
western world… We have to recognise
where the relevance and expertise is and
give it every chance we can.”
Alec Ross, senior advisor for innovation at
the office of the US secretary of state,
Hillary Clinton

29. “They are already thinking about personal
care and wellness, so this can be a good
moment to advertise health-related
products,”
Observing that the first thing people do
after they stop training is check their
mobile for messages.
Eric Bader, Chief Strategy Officer
Worldwide, Initiative

38. “It’s no contest; brands integration is
the right way to go. Ultimately it cuts
out the middleman. Because many
times, the content provider never gets
to see the advertising dollars”
Nick Cannon, rapper/actor, and chairman
of youth TV network Teen Nick

40. “I don’t know if there is
research on whether
comedy is better in 3D”
Ben Stiller

42. “Almost any product is better when it is based
around personalisation, and the internet is
becoming more personalised and
personalisable… It’s down to a major shift in
attitudes by Facebook users. Six years ago,
people were scared of putting personal details
on the site, but now most of them put a lot of
information on there. There’s always going to
be some tension between the need to control
personal information by individuals. But that’s
an ongoing dialogue, which is part of a world
that is moving towards greater transparency.”
Mark Zuckerberg, Founder Facebook

43. “We believe that the majority of a campaign
budget should be used on creativity rather
that buying media exposure.”
Barry Wacksman, Chief Growth Officer R/GA

45. “Consumers are much more interested in
their own lives than they are in brands. And
they are much more interested in brand
than they are in the advertising of the
brands. The way to take advantage of that
was not through the traditional areas where
creatives sought ideas; focusing on a
product or the corporate image of the client.
Instead, look at “how brands fit into
consumers’ lives.”
Malcom Hunter,
chief strategy officer for Aegis Media

47. “Without Audacity,
there is no life in advertising.”
Yoko Ono

50. “[our mission] to produce the most
talked-about, written-about advertising in
the world… from day one we had people
who would die to make ideas live.”
Chuck Porter, chief strategist at MDC
Partners and co-chairmen,
Crispin Porter + Bogusky

58. “Definitions and classifications
don’t apply any more”
in reference to the rigid practice of allocating
80% of a budget to distribution channels and
20% to creativity
Maarten Albarba, VP, Global Connections
Anheuser-Bush InBev

60. There you have it, a few more slides +
quotes from Cannes Lions 2010.
I came back with a suitcase full of stuff
so i’ll be back with more in a bit.
You can watch some video highlights
here: CannesLions.com
...and if you’re interested in working together gimme
a tweet @jessedee
thanks :)