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W H Y C O M PA N Y C U LT U R E
I S S O I M P O RTA N T
C R E AT E D B Y J E S S E J A M E S J A M N I K
E V E RY C O M PA N Y H A S I T. I N FA C T, E V E RY C O M PA N Y I S
D E F I N E D B Y I T. N O T M A N Y K N O W I T B Y N A M E A N D M A N Y
D O N ’ T E V E N K N O W I T E X I S T S !
I T ’ S Y O U R C O M PA N Y C U LT U R E .
T H E D N A , I F Y O U W I L L , O F Y O U R
O R G A N I Z AT I O N . A C O M PA N Y ’ S
C U LT U R E I S I T S P E R S O N A L I T Y !
C O M PA N Y C U LT U R E I S T H E F O R M U L A T H AT G U I D E S T H E T E A M ,
A S W E L L A S I N S P I R E S A N D M O T I VAT E S E M P L O Y E E S .
E V E RY C O M PA N Y H A S T H E I R O W N C O M PA N Y C U LT U R E , W H I C H
I N C L U D E S E V E RY T H I N G F R O M T H E H O U R S Y O U R E M P L O Y E E S
W O R K A N D T H E D R E S S C O D E T O T H E S O C I A L L I F E O F T H E
C O M PA N Y A N D H O W I T S ’ T E A M S I N T E R A C T.
T H E W O R K E N V I R O N M E N T I S A WAY T O D R AW I N A N D K E E P
TA L E N T E D W O R K E R S . T H E B E S T P E O P L E O F T E N H AV E O R
C A N E A S I LY G E T M U LT I P L E J O B O F F E R S , S O T H E Y ' R E
G O I N G T O C L O S E LY E VA L U AT E E A C H C O M PA N Y ' S C U LT U R E
T O D E T E R M I N E W H AT ' S R I G H T F O R T H E M .
I T I S I M P O RTA N T T H AT W H E N P O T E N T I A L N E W H I R E S F I R S T S T E P
I N T O T H E O F F I C E , T H E Y C A N A L R E A D Y F E E L T H E G E N E R A L
E N E R G Y O F T H E O F F I C E . D O P E O P L E S E E M H A P P Y ? D O Y O U
L I K E T H E S E T U P O F T H E O F F I C E ? D O E S T H I S F E E L L I K E A N
E N V I R O N M E N T T H AT Y O U W O U L D L I K E T O W O R K I N ?
A G R E AT C O M PA N Y C U LT U R E AT T R A C T S G R E AT P E O P L E W H I C H ,
I N T U R N , C R E AT E S G R E AT S U C C E S S ! P E O P L E W I L L WA N T T O D O
B U S I N E S S W I T H Y O U B E C A U S E O F W H AT Y O U B E L I E V E I N A N D
S TA N D F O R A N D E M P L O Y E E S W I L L WA N T T O W O R K F O R Y O U
B E C A U S E O F T H E P O S I T I V E C U LT U R E T H AT Y O U C R E AT E .
H O W M U C H A B O S S S U P P O RT S E M P L O Y E E S I S A L S O A C R I T I C A L
PA RT O F C O M PA N Y C U LT U R E . E M P L O Y E E S S H O U L D A LWAY S F E E L
C O M F O RTA B L E E N O U G H T O R A I S E T H E I R O P I N I O N S A N D
C O N C E R N S T O T H E I R S U P E R I O R S AT W O R K . O P E N L I N E S O F
C O M M U N I C AT I O N A R E E X T R E M E LY I M P O RTA N T F O R E M P L O Y E E S
T O F E E L S U P P O RT E D .
S P E N D I N G T I M E T O G E T H E R O U T S I D E O F T H E O F F I C E C A N B U I L D B O N D S
B E T W E E N E M P L O Y E E S A N D B O O S T O F F I C E M O R A L E I N G E N E R A L .
F O R E X A M P L E , G O O U T F O R H A P P Y H O U R O N C E Y O U ' V E H I T A
G O A L A S A C O M PA N Y. Y O U A R E N O T O N LY I N C E N T I V I Z I N G Y O U R
E M P L O Y E E S N O W B U T Y O U ' R E A L S O P R O V I D I N G A S O C I A L R E WA R D
T H AT C O U L D P O T E N T I A L LY B U I L D L A S T I N G R E L AT I O N S H I P S .
H O L D I N G E A C H O T H E R A C C O U N TA B L E I S A N O T H E R B E N E F I T T H AT
C O M E S W I T H B U I L D I N G A P O S I T I V E C O M PA N Y C U LT U R E . W H E N
E M P L O Y E E S C A R E A B O U T T H E C O M PA N Y A N D T H E R E L AT I O N S H I P S
T H AT T H E Y H AV E B U I LT W I T H I N I T, I T M A K E S T H E M M O R E L I K E LY T O
H O L D E A C H O T H E R A C C O U N TA B L E T O T H E S A M E S TA N D A R D S .
V E RY S I M P LY S TAT E D , W H E N Y O U R E M P L O Y E E S
A R E H A P P Y, T H E Y W I L L P R O D U C E B E T T E R W O R K
F O R T H E C O M PA N Y.
B U I L D I N G A P O S I T I V E C O M PA N Y C U LT U R E I S A
T R U E W I N - W I N S I T U AT I O N .

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Why Company Culture is so Important for Success

  • 1. W H Y C O M PA N Y C U LT U R E I S S O I M P O RTA N T C R E AT E D B Y J E S S E J A M E S J A M N I K
  • 2. E V E RY C O M PA N Y H A S I T. I N FA C T, E V E RY C O M PA N Y I S D E F I N E D B Y I T. N O T M A N Y K N O W I T B Y N A M E A N D M A N Y D O N ’ T E V E N K N O W I T E X I S T S !
  • 3. I T ’ S Y O U R C O M PA N Y C U LT U R E . T H E D N A , I F Y O U W I L L , O F Y O U R O R G A N I Z AT I O N . A C O M PA N Y ’ S C U LT U R E I S I T S P E R S O N A L I T Y !
  • 4. C O M PA N Y C U LT U R E I S T H E F O R M U L A T H AT G U I D E S T H E T E A M , A S W E L L A S I N S P I R E S A N D M O T I VAT E S E M P L O Y E E S .
  • 5. E V E RY C O M PA N Y H A S T H E I R O W N C O M PA N Y C U LT U R E , W H I C H I N C L U D E S E V E RY T H I N G F R O M T H E H O U R S Y O U R E M P L O Y E E S W O R K A N D T H E D R E S S C O D E T O T H E S O C I A L L I F E O F T H E C O M PA N Y A N D H O W I T S ’ T E A M S I N T E R A C T.
  • 6. T H E W O R K E N V I R O N M E N T I S A WAY T O D R AW I N A N D K E E P TA L E N T E D W O R K E R S . T H E B E S T P E O P L E O F T E N H AV E O R C A N E A S I LY G E T M U LT I P L E J O B O F F E R S , S O T H E Y ' R E G O I N G T O C L O S E LY E VA L U AT E E A C H C O M PA N Y ' S C U LT U R E T O D E T E R M I N E W H AT ' S R I G H T F O R T H E M .
  • 7. I T I S I M P O RTA N T T H AT W H E N P O T E N T I A L N E W H I R E S F I R S T S T E P I N T O T H E O F F I C E , T H E Y C A N A L R E A D Y F E E L T H E G E N E R A L E N E R G Y O F T H E O F F I C E . D O P E O P L E S E E M H A P P Y ? D O Y O U L I K E T H E S E T U P O F T H E O F F I C E ? D O E S T H I S F E E L L I K E A N E N V I R O N M E N T T H AT Y O U W O U L D L I K E T O W O R K I N ?
  • 8. A G R E AT C O M PA N Y C U LT U R E AT T R A C T S G R E AT P E O P L E W H I C H , I N T U R N , C R E AT E S G R E AT S U C C E S S ! P E O P L E W I L L WA N T T O D O B U S I N E S S W I T H Y O U B E C A U S E O F W H AT Y O U B E L I E V E I N A N D S TA N D F O R A N D E M P L O Y E E S W I L L WA N T T O W O R K F O R Y O U B E C A U S E O F T H E P O S I T I V E C U LT U R E T H AT Y O U C R E AT E .
  • 9. H O W M U C H A B O S S S U P P O RT S E M P L O Y E E S I S A L S O A C R I T I C A L PA RT O F C O M PA N Y C U LT U R E . E M P L O Y E E S S H O U L D A LWAY S F E E L C O M F O RTA B L E E N O U G H T O R A I S E T H E I R O P I N I O N S A N D C O N C E R N S T O T H E I R S U P E R I O R S AT W O R K . O P E N L I N E S O F C O M M U N I C AT I O N A R E E X T R E M E LY I M P O RTA N T F O R E M P L O Y E E S T O F E E L S U P P O RT E D .
  • 10. S P E N D I N G T I M E T O G E T H E R O U T S I D E O F T H E O F F I C E C A N B U I L D B O N D S B E T W E E N E M P L O Y E E S A N D B O O S T O F F I C E M O R A L E I N G E N E R A L . F O R E X A M P L E , G O O U T F O R H A P P Y H O U R O N C E Y O U ' V E H I T A G O A L A S A C O M PA N Y. Y O U A R E N O T O N LY I N C E N T I V I Z I N G Y O U R E M P L O Y E E S N O W B U T Y O U ' R E A L S O P R O V I D I N G A S O C I A L R E WA R D T H AT C O U L D P O T E N T I A L LY B U I L D L A S T I N G R E L AT I O N S H I P S .
  • 11. H O L D I N G E A C H O T H E R A C C O U N TA B L E I S A N O T H E R B E N E F I T T H AT C O M E S W I T H B U I L D I N G A P O S I T I V E C O M PA N Y C U LT U R E . W H E N E M P L O Y E E S C A R E A B O U T T H E C O M PA N Y A N D T H E R E L AT I O N S H I P S T H AT T H E Y H AV E B U I LT W I T H I N I T, I T M A K E S T H E M M O R E L I K E LY T O H O L D E A C H O T H E R A C C O U N TA B L E T O T H E S A M E S TA N D A R D S .
  • 12. V E RY S I M P LY S TAT E D , W H E N Y O U R E M P L O Y E E S A R E H A P P Y, T H E Y W I L L P R O D U C E B E T T E R W O R K F O R T H E C O M PA N Y. B U I L D I N G A P O S I T I V E C O M PA N Y C U LT U R E I S A T R U E W I N - W I N S I T U AT I O N .