10 Tips for Creating Business Value From Facebook

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Looking to expand your business on Facebook? These are my 10 tips to make your business soar. Contact me if you'd like me to share this in person with your group or organization.

Business Technology

10 TIPS FOR CREATING
BUSINESS VALUE FROM

Jesse Stay
Co-Author, “I’m on Facebook--Now What???”
CEO, SocialToo.com

WHAT IS FACEBOOK?
Mark Zuckerberg, Founder

WHY FACEBOOK?

• Over 200,000,000 Active Users

• Over half of those login at least once daily

• More than 2/3 are outside college

• Fastest demographic: 35 and older

• More than 4 billion minutes spent each day

• More than 30,000,000 users update status at least once daily

WHY FACEBOOK?

• User Proﬁling

• Targeted Advertising

• Community and Collaboration

• Networking

BUILD YOUR NETWORK
• Accept all friend requests

• Find
inﬂuentials and
people with voice

• Provide
value to your
network

• Provide
reason for why
you want to follow

• Friends Lists

BUILD YOUR COMMUNITY

• Create Discussion!

• Fan Photos and Videos

• Contests

• Coupons

BUILD YOUR REACH
• Facebook Advertising

• Keep users on Facebook -
Fish where the Fish are!

• Videos, Photos, Good
Content

• Consider an Application

BUILD YOUR BUSINESS PLAN
• Users
don’t like to leave
Facebook

• Analytics
- you can track
everything!

• Consider an Application

• Facebook Connect

BUILD YOUR APPLICATION
• Keepin mind Facebook’s
audience

• Catchy and Personal

• Consider
writing for a
Facebook Page

• Know your Integration
points

BUILD YOUR WEBSITE
• Facebook Connect

• Know your integration
points

• Build
alongside a
Facebook app where
possible

• Use for your login and
registration

BUILD YOUR KNOWLEDGE
• Know how many in
your audience are on
Facebook

• When building an
application you have
more knowledge

• Lexicon

• Insights for Pages

BUILD YOUR KARMA
• Causes

• You’rea real person - this
is your opportunity to be
real!

• Real life connections

• Findopportunities to
solve your audience’s
needs

GET OUT AND MEET
SOMEONE!
JESSE@STAYNALIVE.COM
HTTP://STAYNALIVE.COM
HTTP://JESSESTAY.SOCIALTOO.COM

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Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits. To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups. Technology For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did. While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis. Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad. Age and Gender When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same. Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers. Race Affects Attitudes As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).

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The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands. It’s important that you’re ready to implement new strategies in 2024. Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024. You’ll learn: - The latest trends in AI and automation, and what this means for an evolving paid search ecosystem. - New developments in privacy and data regulation. - Emerging ad formats that are expected to make an impact next year. Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape. If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.

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From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world. With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively. The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage. Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience. See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers See the original article on Forbes here: http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b

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Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world. Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance. For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age. Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.

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10 Tips for Creating Business Value From Facebook

1. 10 TIPS FOR CREATING BUSINESS VALUE FROM Jesse Stay Co-Author, “I’m on Facebook--Now What???” CEO, SocialToo.com

2. WHAT IS FACEBOOK? Mark Zuckerberg, Founder

3. WHY FACEBOOK?

4. WHY FACEBOOK? • Over 200,000,000 Active Users • Over half of those login at least once daily • More than 2/3 are outside college • Fastest demographic: 35 and older • More than 4 billion minutes spent each day • More than 30,000,000 users update status at least once daily

5. WHY FACEBOOK? • User Proﬁling • Targeted Advertising • Community and Collaboration • Networking

6. 10 TIPS

7. TIP #1 Build Your Proﬁle

8. BUILD YOUR PROFILE • ProvideContent Your friends will want to read and discuss • Take Advantage of Friends Lists and Privacy Settings • Besure people can get in touch • Find Applications that provide value

9. TIP #2 Build Your Network

10. BUILD YOUR NETWORK • Accept all friend requests • Find inﬂuentials and people with voice • Provide value to your network • Provide reason for why you want to follow • Friends Lists

11. TIP #3 Build Your Brand

12. BUILD YOUR BRAND • Create a Facebook Page • Customize that Page • Update Often, provide value • Encourage Discussion, read Discussion daily • Hire a Developer!

13. US WEEKLY

14. TARGET

15. BRITNEY SPEARS

16. CHICK FIL A

17. TIP #4 Build Your Community

18. BUILD YOUR COMMUNITY • Create Discussion! • Fan Photos and Videos • Contests • Coupons

19. TIP #5 Build Your Reach

20. BUILD YOUR REACH • Facebook Advertising • Keep users on Facebook - Fish where the Fish are! • Videos, Photos, Good Content • Consider an Application

21. TIP #6 Build Your Business Plan

22. BUILD YOUR BUSINESS PLAN • Users don’t like to leave Facebook • Analytics - you can track everything! • Consider an Application • Facebook Connect

23. TIP #7 Build Your Application

24. BUILD YOUR APPLICATION • Keepin mind Facebook’s audience • Catchy and Personal • Consider writing for a Facebook Page • Know your Integration points

25. TIP #8 Build Your Website

26. BUILD YOUR WEBSITE • Facebook Connect • Know your integration points • Build alongside a Facebook app where possible • Use for your login and registration

27. TIP #9 Build Your Knowledge

28. BUILD YOUR KNOWLEDGE • Know how many in your audience are on Facebook • When building an application you have more knowledge • Lexicon • Insights for Pages

29. HTTP://FACEBOOK.COM/LEXICON/NEW

30. INSIGHTS

31. TIP #10 Build Your Karma

32. BUILD YOUR KARMA • Causes • You’rea real person - this is your opportunity to be real! • Real life connections • Findopportunities to solve your audience’s needs

33. GET OUT AND MEET SOMEONE! JESSE@STAYNALIVE.COM HTTP://STAYNALIVE.COM HTTP://JESSESTAY.SOCIALTOO.COM

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