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10 TIPS FOR CREATING
BUSINESS VALUE FROM


                 Jesse Stay
Co-Author, “I’m on Facebook--Now What???”
            CEO, SocialToo.com
WHAT IS FACEBOOK?
   Mark Zuckerberg, Founder
WHY FACEBOOK?
WHY FACEBOOK?

• Over   200,000,000 Active Users

• Over   half of those login at least once daily

• More   than 2/3 are outside college

• Fastest   demographic: 35 and older

• More   than 4 billion minutes spent each day

• More   than 30,000,000 users update status at least once daily
WHY FACEBOOK?


• User   Profiling

• Targeted Advertising

• Community     and Collaboration

• Networking
10 TIPS
TIP #1
Build Your Profile
BUILD YOUR PROFILE
• ProvideContent Your
 friends will want to read
 and discuss

• Take Advantage  of Friends
 Lists and Privacy Settings

• Besure people can get in
 touch

• Find Applications   that
 provide value
TIP #2
Build Your Network
BUILD YOUR NETWORK
• Accept    all friend requests

• Find
     influentials and
 people with voice

• Provide
        value to your
 network

• Provide
        reason for why
 you want to follow

• Friends   Lists
TIP #3
Build Your Brand
BUILD YOUR BRAND
• Create   a Facebook Page

• Customize   that Page

• Update   Often, provide
 value

• Encourage Discussion,
 read Discussion daily

• Hire   a Developer!
US WEEKLY
TARGET
BRITNEY SPEARS
CHICK FIL A
TIP #4
Build Your Community
BUILD YOUR COMMUNITY

• Create   Discussion!

• Fan   Photos and Videos

• Contests

• Coupons
TIP #5
Build Your Reach
BUILD YOUR REACH
• Facebook Advertising

• Keep users on Facebook -
 Fish where the Fish are!

• Videos, Photos, Good
 Content

• Consider   an Application
TIP #6
Build Your Business Plan
BUILD YOUR BUSINESS PLAN
• Users
      don’t like to leave
 Facebook

• Analytics
          - you can track
 everything!

• Consider    an Application

• Facebook    Connect
TIP #7
Build Your Application
BUILD YOUR APPLICATION
• Keepin mind Facebook’s
 audience

• Catchy   and Personal

• Consider
         writing for a
 Facebook Page

• Know    your Integration
 points
TIP #8
Build Your Website
BUILD YOUR WEBSITE
• Facebook   Connect

• Know    your integration
 points

• Build
      alongside a
 Facebook app where
 possible

• Use for your login and
 registration
TIP #9
Build Your Knowledge
BUILD YOUR KNOWLEDGE
• Know how many in
 your audience are on
 Facebook

• When  building an
 application you have
 more knowledge

• Lexicon

• Insights   for Pages
HTTP://FACEBOOK.COM/LEXICON/NEW
INSIGHTS
TIP #10
Build Your Karma
BUILD YOUR KARMA
• Causes

• You’rea real person - this
 is your opportunity to be
 real!

• Real   life connections

• Findopportunities to
 solve your audience’s
 needs
GET OUT AND MEET
    SOMEONE!
     JESSE@STAYNALIVE.COM
     HTTP://STAYNALIVE.COM
 HTTP://JESSESTAY.SOCIALTOO.COM

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10 Tips for Creating Business Value From Facebook

Editor's Notes