This trailer analysis document discusses the marketing and target audience of the film The Amazing Spider-Man. It summarizes that the film reboots the Spider-Man franchise with a new actor playing Peter Parker. It aims to attract both previous fans and a new audience by promising an improved story. The target audience is described as being wide-ranging but primarily teenagers, as the trailer portrays themes and issues that would appeal to that demographic through the depiction of Peter Parker as a typical teenager. The document analyzes elements of the trailer like music, shot types, camera angles and dialogue to understand how the marketing presents the film's narrative and characters.
2. Unique selling point
This film is a representation of a famous character from the
marvel comic books. It is also the first re-make of the previous
trilogy. As it is a new image for the series the previous fans or
even market will desire to purchase tickets because often a
reboot promises to be a great improvement. Fans will want to
form their own opinions on the new film compared with the old
one. It already has a high status from the marketing of the
character Spider man.
Another unique selling point is the actors, they are directly
targeting their appropriate audience because they have
employed actress Emma Stone. The target audience discussed
on the next slide are likely to have seen some of her films
because many are teenagers. She has appeared recently in many
films for this audience.
3.
4. Genre
The trailer portrays the film to be a fantasy however there are
other elements which suggest it may contain numerous action
scenes, to interest a young gaming generation. Stereotypically of
many fantasy films a young protagonist is presented to
exaggerate the impact of a single event which happens to them
when they have grown. Different techniques show mystery, thus
creating intrigue. A series of clips demonstrate the fantasy
through the implication that many of Peter Parkers ability are
inexplainable.
5.
6. Target audience
The target audience is of a wide range. However the common
interest they are likely to have is the modern developments.
While this markets its self to children because of powers which
are illustrated in the trailer, it also sells to their parents. It
ensures that it will appear as a family film. The range of actors all
have fan bases of different ages and the different elements such
as romance, mystery and drama seem to all be major themes.
The majority of their audience will probably be teenagers
because of the different issues which are shown. The reason it is
plausible that the audience will be โup to dateโ, invested in new
technologies, the latest trends etc. is because of the visual
impression the trailer gives. Everything looks new to mimic
reality.
7. The superhero is a typical teenager who is similar to many of the
teenage audience. This effectively engages the teenage audience
because of its reliability. For example the pictures above reflect the
insecurity's and the events which teenagers experience.
8. Narrative
The narrative, unconventionally is revealed through images
rather than the now clichรฉd use of the diegetic dialogue. The
music accurately reflects the change in mood and Parkers
emotions. Evidently at the beginning of the trailer Parker feels
isolated because he isnโt accepted within his school, also his
childhood is a mystery to himself. The soundtrack becomes
serious and the events which lead to his transformation are
shown at a slow editing pace. Therefore it becomes obvious to
the viewer that though it is a similar film to those of its
predecessors ; the film is exposes more of the characters
weaknesses and normalities.
9.
10. Music
The use of the harp for the beginning of the clip is uncommon
among movie trailers. However it is ideal because it evokes
sympathy from the viewer. The alternative instrumental
purposes to the audience that the film is serious as well as
emotive. This may attract a large audience because of the need
we have to have connection with the main character, in order to
understand their own lives better. The momentary violin solo is
an effective method of informing the viewer of imminent danger.
Toward the end of the trailer the soundtrack changes suddenly
and frequently. This symbolises the uncertainty of the direction
this film will take.
11.
12. Shot types
An establishing shot of New York City informs the audience of
the scale on which the events of the film occur. Meaning the
audience may conclude from the trailer that the protagonist of
the story will have a great impact within the world. The majority
of the shots used are evidently medium two shots. This may be
to convey the different relationships the characters share, as well
as give a clear impression of the characters personalities. The
second may; over the shoulder shots are used to distance the
audience from the character while giving them insight into the
story from different perspectives. It reminds the viewer that the
trailer is an introduction and the film is what will reveal their
true character. Finally the most suitable shot for the finish. The
two long shots used at the end of the trailer indicate the amount
of power spider man has whilst showing the possibilities the
powers bring him.
13.
14. Camera angles
Most are eye line match to involve the viewer in the situation.
This gives a clear view of what each character is feeling and their
attitudes. Low angle shots are used in both the clips which show
the abilities of Spider man and those which show his ambitions.
He looks up at the sky scraper to remind the audience of his
position as a student. Within the world, despite his powers he
admires other qualities of the world. The birds eye view is an
angle used between the medium shots, in order to engage the
viewer. It can force them to think about their fantasies and
consequently convince them that the film promises to offer
them a vision of what fantasy could do.
15.
16. Dialogue
Due to the method which is used to convey the narrative there
isnโt much diegetic dialogue within this trailer. Nonetheless The
lines heard are dramatic and exaggerated. The line โI wanna go
with youโ shows the childโs innocence, once again creating
sympathy. โNot much to tell reallyโ makes him seem to be a
regular teenager therefore it enlarges on the impact which the
events in the film will have on his โordinaryโ life. Peterโs
hesitation and nervousness when he utters โuhh, nothingโ can
attract the target audience because of his comical nature. His
character is relatable. The diegetic dialogue โready to play
Godโ suggests the type of danger which could be present as
well as again displaying the modern take of the film.
