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Comparing 12 Website Designs and Branding

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Jessica Jobes
Jessica Jobes

In this information overloaded world, you only have seconds to capture someone's attention with your website. Are you sending the right signals? Take a look at these 12 websites from Seattle Creative Agencies and see what people think. Which company is Innovative? Which is Fun? How about Established or Feminine?

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What does your website say about you?
If you’re a business owner You’re juggling a million things.
And so is everyone else.
you only have seconds to capture a new customer’s attention. With tons of options to choose from,
the right message? Is your homepage sending
The following slides contain brand research on 12 Seattle Businesses
Providing a glimpse into what people think when they land on each site.
First, let’s take a look at an example
Warm · Familiar · EstablishedOdd Dog Media People think this Cold Inexpensive Traditional Serious Masculine Quiet Familiar Established Boring Rigid Warm Premium Innovative Fun Feminine Loud Unique Fresh Surprising Flexible Seattle Creative Agency Average 0 MaxMax company is
Notice the comparison to industry average. Company score Industry average
Now for the results
Companies that skewed to the right
8ninths.com What people see 8NINTHS SPECIALIZE IN HIGH END BESPOKE WEBSITES AND APPS
Cold Inexpensive Traditional Serious Masculine Quiet Familiar Established Boring Rigid Warm Premium Innovative Fun Feminine Loud Unique Fresh Surprising Flexible 8ninths.com What people thinkBrand perception based on your homepage 8NINTHS SPECIALIZE IN HIGH END BESPOKE WEBSITES AND APPS Seattle Creative Agency Average 0 MaxMax
What people see Creature Seattle Strategy. Advertising. Design. Moments. Welcometocreature.com
Cold Inexpensive Traditional Serious Masculine Quiet Familiar Established Boring Rigid Warm Premium Innovative Fun Feminine Loud Unique Fresh Surprising Flexible What people thinkBrand perception based on your homepage Creature Seattle Strategy. Advertising. Design. Moments. Welcometocreature.comSeattle Creative Agency Average 0 MaxMax
Wexley.com What people see Wexley School for girls
Cold Inexpensive Traditional Serious Masculine Quiet Familiar Established Boring Rigid Warm Premium Innovative Fun Feminine Loud Unique Fresh Surprising Flexible Wexley.com What people thinkBrand perception based on your homepage Wexley School for girls Seattle Creative Agency Average 0 MaxMax
Companies that skewed to the left
3crowncreative.com What people see 3 Crown Creative CustomWordpress Development
Cold Inexpensive Traditional Serious Masculine Quiet Familiar Established Boring Rigid Warm Premium Innovative Fun Feminine Loud Unique Fresh Surprising Flexible 3crowncreative.com What people thinkBrand perception based on your homepage Seattle Creative Agency Average 0 MaxMax 3 Crown Creative CustomWordpress Development
Foundryinteractive.com What people think Foundry Interactive We build experiences that tell your story and engage your customers
Cold Inexpensive Traditional Serious Masculine Quiet Familiar Established Boring Rigid Warm Premium Innovative Fun Feminine Loud Unique Fresh Surprising Flexible Foundryinteractive.com What people thinkBrand perception based on your homepage Foundry Interactive We build experiences that tell your story and engage your customers Seattle Creative Agency Average 0 MaxMax
http://rorymartin.com/ What people think Rory Martin Interactive marketing & webdesign
Cold Inexpensive Traditional Serious Masculine Quiet Familiar Established Boring Rigid Warm Premium Innovative Fun Feminine Loud Unique Fresh Surprising Flexible http://rorymartin.com// What people thinkBrand perception based on your homepage Rory Martin Interactive marketing & webdesign Seattle Creative Agency Average 0 MaxMax
A mix of left & right
Odddogmedia.com What people think Odd Dog Media Online marketing for local businesses
Cold Inexpensive Traditional Serious Masculine Quiet Familiar Established Boring Rigid Warm Premium Innovative Fun Feminine Loud Unique Fresh Surprising Flexible Odddogmedia.com What people thinkBrand perception based on your homepage Odd Dog Media Online marketing for local businesses Seattle Creative Agency Average 0 MaxMax
Publicisseattle.com/ What people see Publicis Seattle Adventurous thinking & ideas
Cold Inexpensive Traditional Serious Masculine Quiet Familiar Established Boring Rigid Warm Premium Innovative Fun Feminine Loud Unique Fresh Surprising Flexible Publicisseattle.com/ What people thinkBrand perception based on your homepage Publicis Seattle Adventurous thinking & ideas Seattle Creative Agency Average 0 MaxMax
Companies that follow the average
Deloittedigital.com What people see Deloitte Digital Full service design and development agency
Cold Inexpensive Traditional Serious Masculine Quiet Familiar Established Boring Rigid Warm Premium Innovative Fun Feminine Loud Unique Fresh Surprising Flexible Deloittedigital.com What people thinkBrand perception based on your homepage Deloitte Digital Full service design and development agency Seattle Creative Agency Average 0 MaxMax
Heyadvertising.com/ What people see Hey We are an (ad) agency
Cold Inexpensive Traditional Serious Masculine Quiet Familiar Established Boring Rigid Warm Premium Innovative Fun Feminine Loud Unique Fresh Surprising Flexible Heyadvertising.com/ What people thinkBrand perception based on your homepage Hey We are an (ad) agency Seattle Creative Agency Average 0 MaxMax
Now let’s look at feminine vs. masculine
Thisisdk.com/ What people see Digital Kitchen Expect greatness
Cold Inexpensive Traditional Serious Masculine Quiet Familiar Established Boring Rigid Warm Premium Innovative Fun Feminine Loud Unique Fresh Surprising Flexible Thisisdk.com/ What people thinkBrand perception based on your homepage Digital Kitchen Expect greatness Seattle Creative Agency Average 0 MaxMax One of the highest ‘feminine’ ratings in the study
Wongdoody.com What people see Wongdoody People remember the unexpected
Cold Inexpensive Traditional Serious Masculine Quiet Familiar Established Boring Rigid Warm Premium Innovative Fun Feminine Loud Unique Fresh Surprising Flexible Wongdoody.com What people thinkBrand perception based on your homepage Wongdoody People remember the unexpected Seattle Creative Agency Average 0 MaxMax One of the highest ‘masculine’ ratings in the study
Comparing 50 Seattle Creative Agencies Want to see more?
work with me! /about.me/jessicajobes Questions, comments,

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