Delivered at Casual Connect Europe 2016 We’ll present a case study that explores the impact of when competitors are featured and/or charting in the app store. Using insights gleaned from Dots’ internal dashboards, combined with information from Priori Data’s app market database to measure the effect of how one’s competitors’ apps being featured, can affect one’s organic baseline.

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By Michelle Tran & Christian Calderon
Category and Network Impact from
Top Chart Behavior

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Dots
Dots

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- Founded June 2013
- 23 employees, 18 nationalities
- 11K app data partners
- Download and revenue estimates in 55
countries
- 1 studio
- 40 employees
- 300+ billion dots connected
- 2 live games

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Situation Overview (iOS + GP Global)
2016 YTD
Games market $3B
revenue
2015
Games market $25B
revenue
Sources: NewZoo, Priori Data

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Number of Worldwide Submissions (iOS)
Sources: Statista

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% of Worldwide Submissions that are Games (iOS)
Sources: Statista

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Monthly Change in Submissions (iOS)
Sources: Statista

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2015 Market Dynamics:
iOS Platform, the US

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Situation Overview 2015 (iOS US)
Sources: Priori Data
In 2015, gaming apps
were installed 2.4
billion times.

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Sources: Priori Data
In 2015, gaming apps
made up 34% of
application installs.
Situation Overview 2015 (iOS US)

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Sources: Priori Data
Monthly Installs per Gaming App, 2015
Situation Overview 2015 (iOS US)

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What % of new games
broke into the top 100
in 2015?

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Top 100 Rank (iOS US)
In 2015, 4 in 1,000
new games made it
into the top 100 free
overall.
Sources: Priori Data

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Top 10 Rank (iOS US)
Sources: Priori Data
In 2015, 1 in 1,000
new games made it
into the top 10 free
overall

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Top 10 and 100 Games Index (iOS US)
Sources: Priori Data

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Do App Store features
help you break into the
top 10?

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63% of new games
that made it into top
10 were featured
beforehand
Sources: Priori Data
Apple App Store Features (US), 2016 YTD

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How many of these Top 10
features were on the main
App Store page?

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100% of them.

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Apple App Store Features (US), 2016 YTD
Sources: Priori Data
App Store Features
201 (9%)
2,160 (91%)
Sources: Priori Data

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Apple App Store Features (US), 2016 YTD
Sources: Priori Data
App Store Features
201 (9%)
2,160 (91%)
Main Page App Store Features
81 (26%)
316 (74%)
Sources: Priori Data

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Feature and Top 100 Rank
Sources: Priori Data

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Feature and Top 100 Rank
Sources: Priori Data

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Case Studies

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Major Platforms in the Top 10
3 companies
generated 76% of top
10 downloads in 2015
Woah that’s a lot of downloads!
Sources: Priori Data

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Thursday, May 29, 2014

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Two Dots Launch

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Two Dots Launch
Top Download Rank Reached: 1
Days to Reach Rank: <1
Days #1 Rank Held: 14
Hit #1 in: 70+ Countries
Sources: Dots

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Rank Change of Network and Competitor Average
Sources: Priori Data Competitors Piano Tiles, Ruzzle Adventure, 2048, Candy Crush Saga, Farm Heroes Saga

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Two Dots Launch - Category Impact
Sources: Priori Data

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Thursday, June 12, 2014

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World Cup
Sources: 9-5 Mac

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World Cup
Top Download Rank Reached: 1
Days to Reach Rank after World Cup: 1
Days #1 Rank Held: 5
Sources: Priori Data

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Rank Change of Network and Competitor Average
Sources: Priori Data Other: FIFA Offical App, Univision Deportes, Soccer Stars™, FIFA 14 by EA SPORTS

35. Other: FIFA Offical App, Univision Deportes, Soccer Stars™, FIFA 14 by EA SPORTS
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Rank Change of Network and Competitor Average
Sources: Priori Data

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World Cup - Category Impact
Sources: Priori Data

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Wednesday, January 6, 2016

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Candy Crush Jelly Saga - iOS US Launch
Top Download Rank Reached: 1
Days to Reach Rank: <1
Days #1 Rank Held: 8
Hit #1 in: 50+ countries
Sources: Priori Data

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Rank Change of Network and Competitor Average
Sources: Priori Data
Competitors: Panda Pop, Cookie Jam, Qubed, 1010!, Two Dots
King Comps: Farm Heroes Saga, Candy Crush Saga, Candy Crush Soda Saga, Blossom Blast Saga, Scrubby Dubby Saga

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Jelly Saga - Category Impact
Sources: Priori Data

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Case Studies
Two Dots Launch (May 2014)
The World Cup (June 2014)
CC Jelly Saga Launch (January 2016)

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7 Takeaways

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Takeaway 1
The mobile games market is
becoming increasingly
competitive.

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Takeaway 2
Your odds of getting into the top
10 are very low.

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Takeaway 3
The majority of new games that
made it into the top 10 in 2015
had a feature.

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Takeaway 4
Features and top rank are
positively correlated.

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Takeaway 5
Some categories relative to
their size are more likely to
receive features than others.

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Takeaway 6
Market dynamics among the
top 10 exhibit zero sum
characteristics.

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Takeaway 7
Major platforms exacerbate top
10 market dynamics.

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Thank You Priori Data!
Provided (most) of the data used in this presentation
Mobile app market intelligence from Berlin
www.prioridata.com

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Thank You
@ausplendor @caldie