Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

of

YouTube videos are no longer supported on SlideShare

View original on YouTube

Unstoppable Rise of Competitive Gaming on Mobile | Tom Wijman Slide 2 Unstoppable Rise of Competitive Gaming on Mobile | Tom Wijman Slide 3 Unstoppable Rise of Competitive Gaming on Mobile | Tom Wijman Slide 4 Unstoppable Rise of Competitive Gaming on Mobile | Tom Wijman Slide 5 Unstoppable Rise of Competitive Gaming on Mobile | Tom Wijman Slide 6 Unstoppable Rise of Competitive Gaming on Mobile | Tom Wijman Slide 7 Unstoppable Rise of Competitive Gaming on Mobile | Tom Wijman Slide 8 Unstoppable Rise of Competitive Gaming on Mobile | Tom Wijman Slide 9 Unstoppable Rise of Competitive Gaming on Mobile | Tom Wijman Slide 10 Unstoppable Rise of Competitive Gaming on Mobile | Tom Wijman Slide 11 Unstoppable Rise of Competitive Gaming on Mobile | Tom Wijman Slide 12 Unstoppable Rise of Competitive Gaming on Mobile | Tom Wijman Slide 13 Unstoppable Rise of Competitive Gaming on Mobile | Tom Wijman Slide 14 Unstoppable Rise of Competitive Gaming on Mobile | Tom Wijman Slide 15 Unstoppable Rise of Competitive Gaming on Mobile | Tom Wijman Slide 16 Unstoppable Rise of Competitive Gaming on Mobile | Tom Wijman Slide 17 Unstoppable Rise of Competitive Gaming on Mobile | Tom Wijman Slide 18 Unstoppable Rise of Competitive Gaming on Mobile | Tom Wijman Slide 19 Unstoppable Rise of Competitive Gaming on Mobile | Tom Wijman Slide 20 Unstoppable Rise of Competitive Gaming on Mobile | Tom Wijman Slide 21 Unstoppable Rise of Competitive Gaming on Mobile | Tom Wijman Slide 22 Unstoppable Rise of Competitive Gaming on Mobile | Tom Wijman Slide 23 Unstoppable Rise of Competitive Gaming on Mobile | Tom Wijman Slide 24
Upcoming SlideShare
What to Upload to SlideShare
Next
Download to read offline and view in fullscreen.

1

Share

Download to read offline

Unstoppable Rise of Competitive Gaming on Mobile | Tom Wijman

Download to read offline

Delivered at Casual Connect Europe 2018. Competitive gaming is the latest trend in mobile gaming, bringing the ‘core’ gaming experience from PC and Console to mobile devices. In this talk, Tom Wijman will examine the rise of competitive gaming, the trends that are driving it, and what this means for mobile gaming as a whole. He will also explore the impact that the growth of competitive gaming is having on mobile esports and how this differs between the East and the West.

Related Books

Free with a 30 day trial from Scribd

See all

Related Audiobooks

Free with a 30 day trial from Scribd

See all

Unstoppable Rise of Competitive Gaming on Mobile | Tom Wijman

  1. 1. MAY 2018 TOM WIJMAN SENIOR MARKET ANALYST NEWZOO TOM@NEWZOO.COM LINKEDIN.COM/IN/TOM-WIJMAN/
  2. 2. 2 GLOBAL GAMES REVENUES | PER DEVICE & SEGMENT WITH YEAR-ON-YEAR GROWTH RATES +1.6% YoY +4.5% YoY +25.5% YoY ©2018 Newzoo 2018 TOTAL +13.3% YoY +4.1% YoY +13.1% YoY -13.9% YoY +29.0% YoY In 2018, mobile games will generate or of the global market. Source: ©Newzoo | Q2 2018 Update | Global Games Market Report newzoo.com/globalgamesreport
  3. 3. GLOBAL GAMES MARKET REVENUE FORECAST PER SEGMENT TOWARD 2021 36% 41% 44% 47% 49% 10% 10% 10% 10% 10% 27% 25% 24% 22% 22% 4% 3% 2% 2% 1% 23% 21% 20% 19% 18% 2017 2018 2019 2020 2021 ConsoleBrowser PCBoxed/Downloaded PC MOBILE TOTAL MARKET +10.3% CAGR 2017-2021 MOBILE MOBILE MOBILE MOBILE ©2018 Newzoo Source: ©Newzoo | Q2 2018 Update | Global Games Market Report newzoo.com/globalgamesreport Mobile will remain gaming segment toward 2021. 3 Tablet Smartphone
  4. 4. IMMERSE | COMPETE
  5. 5. 5 WITH THE MOST IMPRESSIVE GROWTH IN CHINA of the aggregated revenues of top 100 grossing mobile games came from competitive multiplayer games in 2017. Source: ©Newzoo | Global Games Market Report newzoo.com/globalgamesreport MARKET SHARE OF COMPETITIVE MULTIPLAYER MOBILE GAMES BASED ON THE TOP 100 GROSSING GAMES 8,1% 7,2% 10,7% 9,0% 7,4% 11,3% 2016 2017 Global U.S. China
  6. 6. 6 NUMBER OF MOBILE GAMERS PER SUB REGION | GLOBALLY 11,2M 23,7M 59,3M 142,5M 158,8M 165,6M 166,0M 195,8M 303,6M 346,4M 577,9M M 100M 200M 300M 400M 500M 600M Oceania South Korea Japan Eastern Europe Southeast Asia North America Western Europe Latin America Rest Asia Middle East & Africa China 0 % OF THE TOTAL POPULATION 41% 20% 17% 30% 41% 46% 24% 40% 47% 46% 27% mobile gamers globally NUMBER OF MOBILE GAMERS PER REGION | 2018 In 2018, of the total population in the West will play mobile games. Source: ©Newzoo | Q2 2018 Update | Global Games Market Report newzoo.com/globalgamesreport
  7. 7. 7 SMARTPHONE USERS BY REGION | 2015 – 2020
  8. 8. 8 LEADING PUBLISHERS FIND HUGE SUCCESS WITH MOBILE TITLES BASED ON POPULAR PC GENRES Tencent’s mobile MOBA Honor of Kings has been grossing mobile game in China since November 2016. Originally a PC title Originally a PC title
  9. 9. 9 5 BATTLE ROYALE GAMES LAUNCHED IN BETWEEN DECEMBER 2017 AND FEBRUARY 2018 Tencent’s mobile battle royale games hit pre-registers quickly after the games were announced.
  10. 10. 10 BATTLE ROYALE GAMES WERE QUICKLY ADAPTED TO MOBILE FORMAT downloads of PUBG Mobile and Fortnite Mobile occurred on iOS in April globally, including PUBG: Exciting Battlefield in China. downloaded iOS game* in April downloaded iOS game in April * Downloads of PUBG Mobile include downloads of PUBG: Exciting Battlefield in China. Source: ©Newzoo | Global Games Market Report
  11. 11. 11 TODAY’S MOBILE DEVICES ARE RIVALING LAPTOPS IN TERMS OF SPEED AND SPECS
  12. 12. 12 26.5% OF ALL ACTIVE DEVICES IN MARCH WERE HIGH-END * High-end devices have at least 2GB of RAM, 2 CPU cores, NFC, biometric identification, 4G compatibility, and a launch date after 2014. Source: ©Newzoo | Global Smartphone and Tablet Tracker As of March 2018, there were high-end active devices globally, grew by YoY. HIGH-END DEVICE DISTRIBUTION
  13. 13. 13 41.5% OF ALL ACTIVE DEVICES IN MARCH HAD BIG SCREENS SCREEN SIZE Source: ©Newzoo | Global Smartphone and Tablet Tracker newzoo.com/smartphone-and-tablet-tracker As of March 2018, active devices have big screens (5.5’’+), or of all active devices in the world.
  14. 14. 14 SHARE AND TYPE OF PAYERS PER PREFERRED MOBILE GAME GENRE | Source: Newzoo Consumer Insights 2018. Weighted average of consumers in U.S., U.K., Germany, Japan, South Korea and China. 66% 42% 46% 43% 46% 43% 39% 37% 35% 34% 33% 35% 34% 34% 29% 28% 31% 25% 20% 19% 29% 24% 24% 20% 23% 25% 26% 27% 28% 28% 26% 25% 25% 30% 27% 23% 25% 27% 12% 21% 22% 24% 24% 24% 27% 27% 27% 28% 30% 29% 30% 31% 29% 32% 33% 34% 38% 4% 8% 8% 9% 9% 10% 9% 9% 11% 10% 9% 10% 11% 10% 12% 12% 14% 16% 16% of mobile MOBA players spend more the $25 per month vs. only 4% for puzzle game players.
  15. 15. 15 MOBILE GAMERS WHO PARTICIPATE IN EVENTS ARE A VALUABLE TARGET GROUP of frequent tournament participants spend money on mobile games vs. 26% of mobile gamers who don’t play tournaments. *Mobile gamers who participate in any type of online tournament or offline LAN events at least once every three months. Source: ©Newzoo | 2018 Consumer Insights Games 74% 17% 7% 2% 30% 30% 29% 10% Non-tournament gamers Frequent tournament participants* SPENDING BEHAVIOR ON MOBILE GAMES Non Spenders Minor Spenders Average Spenders Big Spenders
  16. 16. IMMERSE | COMPETE
  17. 17. 17 TREND OF MOBILE ESPORTS IS REFLECTED IN PRESS & MEDIA
  18. 18. 18 FOR TEAMS, PUBLISHERS, BRANDS AND SPONSORS ALIKE TEAMS HAVE OPPORTUNITY TO ENGAGE A NEW AUDIENCE AND GROW THEIR FANBASE PUBLISHERS ARE MASSIVELY BACKING ESPORTS SCENES FOR THEIR GAME TO BOOST PLAYER ENGAGEMENT, PLAYER RETENTION AND ULTIMATELY, IN-GAME REVENUES BRANDS ARE INTERESTED IN ESPORTS TO REACH A YOUNG AUDIENCE. MOBILE GAMES HAVE THE LARGEST AUDIENCE, BIGGEST PLAYER BASE AND GLOBAL REACH. Source: Supercell. Teams participating in Clash Royale League.
  19. 19. PRO ESPORTS IS ONLY AT THE PINNACLE OF A COMPETITIVE GAME EXPERIENCE Mobile games can be equally to PC and console games. Moments to determine content creation. What these moments are determine if it is esports. Do the moments have to do with skills? Or fun or visual? Esports require skill- based moments. For mobile games, fans can immediately switch between playing and Amateur leagues and competition between , that are key to both mobile and PC competitive games. Consumers and small organizations set up at physical locations, for instance, fun community competitions. These events can be anywhere and anytime for mobile games, as there is low barrier to entry and no additional equipment required. Competitive gaming at a and in an organized format (a tournament or league) with a specific goal (i.e., winning a champion title or prize money) and a clear distinction between players and teams that are competing against each other. 19
  20. 20. 20 TENCENT’S KING PRO LEAGUE IS THE WORLD’S LARGEST MOBILE ESPORTS LEAGUE people attended the King Pro League (KPL) 2017 Finals on December 23rd 2017 in Shenzhen. mobile esports league widewide KING PRO LEAGUE 2017 FINALS
  21. 21. 21 SUPERCELL IS BUILDING UP CLASH ROYALE’S ESPORTS SCENE total Twitch viewership hours of the Clash Royale Crown Championship 2017 World Finals on December 3rd 2017 in London. mobile esports title in the West CROWN CHAMPIONSHIP 2017 WORLD FINALS ©Newzoo | Source: Newzoo’s Game Streaming Tracker www.newzoo.com/game-streaming-tracker
  22. 22. IMMERSE | COMPETE
  • sbepstein

    Oct. 31, 2020

Delivered at Casual Connect Europe 2018. Competitive gaming is the latest trend in mobile gaming, bringing the ‘core’ gaming experience from PC and Console to mobile devices. In this talk, Tom Wijman will examine the rise of competitive gaming, the trends that are driving it, and what this means for mobile gaming as a whole. He will also explore the impact that the growth of competitive gaming is having on mobile esports and how this differs between the East and the West.

Views

Total views

336

On Slideshare

0

From embeds

0

Number of embeds

1

Actions

Downloads

14

Shares

0

Comments

0

Likes

1

×