Building a successful games studio from scratch within a Hollywood media company
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The document discusses how FoxNext Games was built from nothing within two years as a games studio within a Hollywood media company. Some key lessons learned were that creative talent, not just IP or portfolio, must be the center of the business. Both a great talent and a great idea are needed for success, as IP, marketing and distribution cannot carry a game alone. They also learned to lean into their strengths while not avoiding risks, and to go all in when they knew something was great. Within two years, one of their games launched by FoxNext had over 22 million installs and $175 million in revenue, growing month over month with 60% of players returning daily.
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Building a successful games studio from scratch within a Hollywood media company
- 1. ZERO TO SIXTY: BUILDING A SUCCESSFUL GAMES STUDIO WITHIN A HOLLYWOOD MEDIA COMPANY AARON LOEB PRESIDENT FOXNEXT GAMES
- 3. 0 TO 60 WHAT OUR NEW HOLLYWOOD PALS HAD ▸Zero Game Publishing Staff or History ▸Zero Game Dev Infrastructure (IT, Data, Legal) ▸Zero HR Structure for Hiring, Leveling, Training, Growing Game Creatives ▸Zero ”Catalogue Sales” – We Were At a Standing Start ▸What They Did Have… ▸Patience & Flexibility
- 4. THEY KNEW THE MOST IMPORTANT THING… THIS IS MERCH.GAMES ARE NOT MERCH.
- 5. 0 TO 60 LESSONS WE LEARNED FROM OUR NEW HOLLYWOOD PALS ▸Creative Talent (Not IP, Not “Portfolio”) is at the Center of the Business ▸Your Fear is Not Useful ▸Must Have the Right Talent & the Right Idea ▸ Without both: IP, Marketing, Distribution Cannot Carry You ▸Lean Into Your Strengths, But Don’t Run Away From Risks ▸When You Know it’s Great, Go All In
- 6. FROM NOTHING… Launched March 28, 2018 Over 22 Million Installs To DateOver $175Million Revenue Growing Month over Month 60+% of DAU Play Every Day
- 8. LEANING INTO YOUR STRENGTHS… https://www.youtube.com/watch?v=McOoF9Id3R8
- 9. 0 TO 60 FROM ZERO PUBLISHING CAPACITY TO BEGIN WITH… ▸9 Billion Total Impressions Generated ▸2 Billion TV Impressions Alone ▸Over 16,000 Unique Ad Creatives Created ▸Daily Direct Communication with Players ▸Over 1 Billion Push Notes & Emails ▸Nearly 100 Million YouTube video views
- 11. TWO YEARS LATER… Our Continuing Mission: To Develop, Publish and Grow the World’s Favorite Blockbuster Games Services
- 12. 0 TO 60 WHAT DID WE AND OUR NEW HOLLYWOOD PALS TEACH EACH OTHER? ▸Games as Part of IP are Incredibly Powerful when they Transcend Merch ▸Games are NOT a “Downshift” from Film & Television. ▸Game Services are an Incredibly Powerful Direct-to-Consumer Medium ▸Treat Your Great Game Creators Like Great Film & TV Creators ▸Your Fear is Not Useful ▸Lean Into Your Mutual Strengths to Create New Opportunities