A presentation I created in 2013 on how to leverage social media and text messaging to promote healthy behaviors among teenagers. It is based on my findings in the process of creating a campaign called Today is for Tomorrow.

1. Engaging Teens:
Taking Health Class Out of the Classroom
Jessica Ken
Digital Communications Associate
April 7,8 & 9, 2013
San Francisco, CA
Sixth Annual Conference on Youth + Tech + Health
Twitter: @justjken

2. THE
VANISHING
DIGITAL
DIVIDE

4. Creating Text
Messages
• Youth driven
messages
• Diverse topics
• A dash of pop
culture

5. Designing a
Website
• What’s hot?
• Is it easy to
use and read?
• Will it come up
in search?

6. Question: How will more teens find out
about helpful resources like this?
Social Media: the only thing in public health
that we WANT to go viral via @justjken
#ythlive #socialmedia

7. Imagine a world where public
health content was as popular as
Gangnam Style.

8. You’ve got to keep
up with the trends
and find where
teens are at.

10. The best content
is original yet
relevant.

12. Sources:
• YTH Live Google Hangout: http://ythlive.org/google-hangout/sms-text-messaging/
• 2010 ISIS White Paper: http://www.isis-inc.org/techsex_usa.php
• 2013 Pew Research Study: http://www.pewinternet.org/Reports/2013/Teens-and-Tech.aspx
For Further Information:
Contact
Jessica Ken
Digital Communications Associate
email: jessica@yth.org
twitter: @justjken
Visit
YTH
yth.org