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There’s no
such thing as
“Social Media”
The most
 important
pattern you’ll
 ever learn
old
old
                     PRO
      old



            Medium         Medium   Medium
                                      	
  


                     CON
Soooo…
 How about
the internet?
Social media?
Using the social
internet in business.
How we invest:



                 Experience	
  it.	
  

                 Discuss	
  it.	
  


                 Share	
  it.	
  




                 Push	
  it!	
  
How do we engage with a brand?




                                 Experience	
  it!	
  


                                 Discuss	
  it.	
  

                                 Share	
  it.	
  


                                 Push	
  it.	
  
Most impact




                                                     earned	
  



                                         owned	
  



                              paid	
  



Least impact

               Most control                            Least control
Most impact




                                                     earned	
  



                                         owned	
  



                              paid	
  



Least impact

               Most control                            Least control
Most impact




                                                     earned	
  



                                         owned	
  



                              paid	
  



Least impact

               Most control                            Least control
Forwardability:
   I need new!
I need surprises
Our dreams,
not your stories
Small,
 Simple,
Effective..



Thingies.
Online
likeability
Attention!
Connection!
Action!
    Action! Action!
Action! Action! Action!
OK Go!
Most impact




                                                     earned	
  



                                         owned	
  



                              paid	
  



Least impact

               Most control                            Least control
Educate us,
  Gary!
Something
about pandas
  maybe?
Action!
    Action! Action!
Action! Action! Action!
Show me the future!
Online
pillarisation
No more
“anti social” media
Media
aren’t
social.


          You
          are.

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Patrick klerks - tam tam - Invensys - There is no such thing as social media