More Related Content Similar to SAS Customer Analytics 2016 - Mexico City - Jesus Hoyos (20) More from Jesus Hoyos (20) SAS Customer Analytics 2016 - Mexico City - Jesus Hoyos1. Company Confidential - For Internal Use Only
Copyright © 2012, SAS Institute Inc. All rights reserved.
EL MARKETING TECHNOLOGY STACK Y
COMO IMPLEMENTARLO CON
AGILE MARKETING.
JESUS HOYOS - @JESUS_HOYOS – SOLVIS CONSULTING, LLC
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2. Company Confidential - For Internal Use Only
Copyright © 2012, SAS Institute Inc. All rights reserved.
MARKETING
TECHNOLOGIES
ADTECH + MARTECH + CRM = MARKETING ANALYTICS
El CRM ahora es un ecosistema de herramientas, datos, cultura, procesos y
gente. La fusión de tecnologías de CRM, Analíticos, Advertising, y Marketing
necesitan un modelo operativo ágil.
141 10194
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3. Company Confidential - For Internal Use Only
Copyright © 2012, SAS Institute Inc. All rights reserved.
MARKETING
TECHNOLOGIES
ADTECH + MARTECH + CRM = MARKETING ANALYTICS
• Agile Marketing – “Test and Learn”
• Data Integration – “306 Degree View of Consumer”
• De Marketers a Marketing Technologists
• AdTech se fusiona con MarTech y CRM
• Marketing Dashboards – “Decision Making In real-time”
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4. Company Confidential - For Internal Use Only
Copyright © 2012, SAS Institute Inc. All rights reserved.
MARKETING
TECHNOLOGIES
ADTECH + MARTECH + CRM = MARKETING ANALYTICS
141 10194
#SASCA2016
5. Company Confidential - For Internal Use Only
Copyright © 2012, SAS Institute Inc. All rights reserved.
MARKETING
TECHNOLOGIES
ADTECH + MARTECH + CRM = MARKETING ANALYTICS
141 10194
#SASCA2016
6. Company Confidential - For Internal Use Only
Copyright © 2012, SAS Institute Inc. All rights reserved.
MARKETING
TECHNOLOGIES
ADTECH + MARTECH + CRM = MARKETING ANALYTICS
141 10194
#SASCA2016
7. Company Confidential - For Internal Use Only
Copyright © 2012, SAS Institute Inc. All rights reserved.
MARKETING
TECHNOLOGIES
ADTECH + MARTECH + CRM = MARKETING ANALYTICS
141 10194
#SASCA2016
8. Company Confidential - For Internal Use Only
Copyright © 2012, SAS Institute Inc. All rights reserved.
MARKETING
TECHNOLOGIES
ADTECH + MARTECH + CRM = MARKETING ANALYTICS
141 10194
#SASCA2016
9. Company Confidential - For Internal Use Only
Copyright © 2012, SAS Institute Inc. All rights reserved.
MARKETING
TECHNOLOGIES
ADTECH + MARTECH + CRM = MARKETING ANALYTICS
• Datos
• Audiencias
• Contenido
141 10194
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10. Company Confidential - For Internal Use Only
Copyright © 2012, SAS Institute Inc. All rights reserved.
MARKETING
TECHNOLOGIES
ADTECH + MARTECH + CRM = MARKETING ANALYTICS
http://www.business2community.com/content-marketing/engaged-content-
driven-marketing-just-content-marketing-01466651#dsVOJszAxuPQoSm9.97
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11. Company Confidential - For Internal Use Only
Copyright © 2012, SAS Institute Inc. All rights reserved.
MARKETING
TECHNOLOGIES
ADTECH + MARTECH + CRM = MARKETING ANALYTICS
#SASCA2016
http://agilemarketingmanifesto.org/
http://www.docurated.com/all-things-productivity/agile-marketing-resources
12. Company Confidential - For Internal Use Only
Copyright © 2012, SAS Institute Inc. All rights reserved.
MARKETING
TECHNOLOGIES
ADTECH + MARTECH + CRM = MARKETING ANALYTICS
#SASCA2016
13. Company Confidential - For Internal Use Only
Copyright © 2012, SAS Institute Inc. All rights reserved.
MARKETING
TECHNOLOGIES
ADTECH + MARTECH + CRM = MARKETING ANALYTICS
• Multi-Channel Performance
• Spend by Channel
• Weekly Engagement By Channel
• Top Performing Video
• Customer Journey Effectiveness
• Online Display Effectiveness
• Cost Per Lead / Per Channel
• Spend by Channel vs Buzz
• Customer Life Cycle Performance: Awareness, Consideration, Decision,
Experience
• Co-Hort
• Conversions
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14. Company Confidential - For Internal Use Only
Copyright © 2012, SAS Institute Inc. All rights reserved.
MARKETING
TECHNOLOGIES
ADTECH + MARTECH + CRM = MARKETING ANALYTICS
Resumiendo
1. Muchas marketing technologies: Ads, Marketing Automation, CRM
2. Enfoque en crecimiento
3. Modelo 70/20/10
4. Datos, Audiencias & Contenido
5. Agile Marketing
6. Marketing Dashboards – “always on”, “always testing”
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15. Company Confidential - For Internal Use Only
Copyright © 2012, SAS Institute Inc. All rights reserved.
MARKETING
TECHNOLOGIES
ADTECH + MARTECH + CRM = MARKETING ANALYTICS
Muchas gracias!
Jesús Hoyos – jesus.hoyos@solvisconsulting.com
www.solvisconsulting.com
#SASCA2016