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Amazon Web Services (AWS) Marketing Plan Analysis

A report on AWS' marketing plan, marketing strategies, social media marketing, competitors, products, USP and S.W.O.T.

Amazon Web Services (AWS) Marketing Plan Analysis

  1. 1. 2006 STARTED
  2. 2. 2006 VP ANDY JASSY STARTED
  3. 3. 2006 VP ANDY JASSY STARTED 27% MARKET SHARE
  4. 4. 2006 VP ANDY JASSY 27% MARKET SHARE 11 GEOGRAPHICAL “REGIONS” STARTED
  5. 5. 2006 VP ANDY JASSY STARTED 27% MARKET SHARE 11 “REGIONS” $0 GEOGRAPHICAL PRICE DRIVEN
  6. 6. 2006 VP ANDY JASSY 27% MARKET SHARE 11 “REGIONS” $0 GEOGRAPHICAL PRICE DRIVEN ESP. S TARTUPS STARTED
  7. 7. STORING ACCESSING & data & programs over the internet instead of your computer's hard drive
  8. 8. STORING ACCESSING & data & programs over the internet instead of your computer's hard drive
  9. 9. STORING ACCESSING & data & programs over the internet instead of your computer's hard drive
  10. 10. COMPUTE CAPACITY EC2
  11. 11. COMPUTE CAPACITY EC2 s3 S TORAGE
  12. 12. COMPUTE CAPACITY EC2 ANALYTICS red shift s3 S TORAGE
  13. 13. COMPUTE CAPACITY EC2 ANALYTICS red shift s3 S TORAGE dynamo DB DATABAS E
  14. 14. USP
  15. 15. USP SHIFT CAPEX TO OPEX
  16. 16. USP SHIFT CAPEX TO OPEX LOWER OVERALL COSTS
  17. 17. USP SHIFT CAPEX TO OPEX LOWER OVERALL COSTS NO MORE GUESSING CAPACITY
  18. 18. USP SHIFT CAPEX TO OPEX LOWER OVERALL COSTS NO MORE GUESSING CAPACITY INCREASE SPEED & INNOVATION
  19. 19. USP SHIFT CAPEX TO OPEX LOWER OVERALL COSTS NO MORE GUESSING CAPACITY INCREASE SPEED & INNOVATION SHIFT FOCUS TO DIFFERENTIATION
  20. 20. USP SHIFT CAPEX TO OPEX LOWER OVERALL COSTS NO MORE GUESSING CAPACITY INCREASE SPEED & INNOVATION SHIFT FOCUS TO DIFFERENTIATION GO GLOBAL IN MINUTES
  21. 21. AWS price reduction philosophy
  22. 22. REDUCED PRICES AWS price reduction philosophy
  23. 23. REDUCED PRICES MORE CUSTOMERS AWS price reduction philosophy
  24. 24. REDUCED PRICES MORE CUSTOMERS MORE AWS USAGE AWS price reduction philosophy
  25. 25. REDUCED PRICES MORE CUSTOMERS MORE AWS USAGE AWS price reduction philosophy MORE INFRASTRUCTURE
  26. 26. REDUCED PRICES MORE CUSTOMERS MORE AWS USAGE AWS price reduction philosophy MORE INFRASTRUCTURE ECONOMIES OF SCALE
  27. 27. REDUCED PRICES MORE CUSTOMERS MORE AWS USAGE MORE INFRASTRUCTURE ECONOMIES OF SCALE LOWER INFRASTRUCTURE COSTS AWS price reduction philosophy
  28. 28. STRENGTHS S
  29. 29. STRENGTHS S • first in the market
  30. 30. STRENGTHS • first in the market S • market leader
  31. 31. STRENGTHS S • first in the market • market leader • pricing power
  32. 32. STRENGTHS S • first in the market • market leader • pricing power • range of services
  33. 33. STRENGTHS S • first in the market • market leader • pricing power • range of services • network of partners
  34. 34. STRENGTHS S • first in the market • market leader • pricing power • range of services • network of partners • high profile clients
  35. 35. STRENGTHS S O OPPORTUNITIES • first in the market • market leader • pricing power • range of services • network of partners • high profile clients
  36. 36. STRENGTHS S O OPPORTUNITIES • first in the market • market leader • pricing power • range of services • network of partners • high profile clients • market receptivity
  37. 37. STRENGTHS S O OPPORTUNITIES • first in the market • market leader • pricing power • range of services • network of partners • high profile clients • market receptivity • decreasing costs
  38. 38. STRENGTHS S O OPPORTUNITIES • first in the market • market leader • pricing power • range of services • network of partners • high profile clients • market receptivity • decreasing costs • growth in market
  39. 39. STRENGTHS S O OPPORTUNITIES • first in the market • market leader • pricing power • range of services • network of partners • high profile clients • market receptivity • decreasing costs • growth in market • emerging markets
  40. 40. STRENGTHS S O OPPORTUNITIES • first in the market • market leader • pricing power • range of services • network of partners • high profile clients • market receptivity • decreasing costs • growth in market • emerging markets • fragmented market
  41. 41. STRENGTHS S WEAKNESSES W O OPPORTUNITIES • first in the market • market leader • pricing power • range of services • network of partners • high profile clients • market receptivity • decreasing costs • growth in market • emerging markets • fragmented market
  42. 42. STRENGTHS S WEAKNESSES W O OPPORTUNITIES • first in the market • market leader • pricing power • range of services • network of partners • high profile clients • no background in IT • market receptivity • decreasing costs • growth in market • emerging markets • fragmented market
  43. 43. STRENGTHS S WEAKNESSES W O OPPORTUNITIES • first in the market • market leader • pricing power • range of services • network of partners • high profile clients • no background in IT • complex range of services • market receptivity • decreasing costs • growth in market • emerging markets • fragmented market
  44. 44. STRENGTHS S WEAKNESSES W O OPPORTUNITIES • first in the market • market leader • pricing power • range of services • network of partners • high profile clients • no background in IT • complex range of services • service outages • market receptivity • decreasing costs • growth in market • emerging markets • fragmented market
  45. 45. STRENGTHS S WEAKNESSES W O OPPORTUNITIES THREATS T • first in the market • market leader • pricing power • range of services • network of partners • high profile clients • no background in IT • complex range of services • service outages • market receptivity • decreasing costs • growth in market • emerging markets • fragmented market
  46. 46. STRENGTHS S WEAKNESSES W O OPPORTUNITIES THREATS T • first in the market • market leader • pricing power • range of services • network of partners • high profile clients • no background in IT • complex range of services • service outages • market receptivity • decreasing costs • growth in market • emerging markets • fragmented market • increasing competition
  47. 47. STRENGTHS S WEAKNESSES W O OPPORTUNITIES THREATS T • first in the market • market leader • pricing power • range of services • network of partners • high profile clients • no background in IT • complex range of services • service outages • market receptivity • decreasing costs • growth in market • emerging markets • fragmented market • increasing competition • data security
  48. 48. STRENGTHS S WEAKNESSES W O OPPORTUNITIES THREATS T • first in the market • market leader • pricing power • range of services • network of partners • high profile clients • no background in IT • complex range of services • service outages • market receptivity • decreasing costs • growth in market • emerging markets • fragmented market • increasing competition • data security • technological advancements
  49. 49. STRENGTHS S WEAKNESSES W O OPPORTUNITIES THREATS T • first in the market • market leader • pricing power • range of services • network of partners • high profile clients • no background in IT • complex range of services • service outages • market receptivity • decreasing costs • growth in market • emerging markets • fragmented market • increasing competition • data security • technological advancements • pricing wars
  50. 50. Google Compute Engine
  51. 51. Google Compute Engine
  52. 52. Google Compute Engine
  53. 53. Google Compute Engine
  54. 54. CONTENT MARKETING
  55. 55. CONTENT MARKETING DIGITAL MARKETING
  56. 56. CONTENT MARKETING DIGITAL MARKETING AFFINITY MARKETING
  57. 57. CONTENT MARKETING DIGITAL MARKETING FREEBIE MARKETING AFFINITY MARKETING
  58. 58. EVANGELISM MARKETING CONTENT MARKETING DIGITAL MARKETING FREEBIE MARKETING AFFINITY MARKETING
  59. 59. twitter f P 111, 000 3,955
  60. 60. twitter f P 111, 000 3,955 facebook f P 67, 894 ?
  61. 61. youtube f P 32, 509 1,288 twitter f P 111, 000 3,955 facebook f P 67, 894 ?
  62. 62. youtube f P 32, 509 1,288 f P google+ f P 6, 841 ? twitter 111, 000 3,955 facebook f P 67, 894 ?
  63. 63. youtube f P 32, 509 1,288 f P 111, 000 3,955 google+ twitter f P 6, 841 ? facebook f P 67, 894 ? slideshare f P 5, 407 1,769
  64. 64. youtube f P 32, 509 1,288 f P 111, 000 3,955 google+ twitter f P 6, 841 ? facebook f P 67, 894 ? slideshare f P 5, 407 1,769 blog f P n/a ?
  65. 65. Report & Presentation By: Jolynn Tan @jewellynnz November 2014

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