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Trying to Understand
the Intersection between Business & Technology
jean-francois.caenen@capgemini.com
Chief Technology Officer
Capgemini France
Big changes are happening at
  the intersection between Business & Technology

                   Macro Conditions
1st History        New Business models
                                            2nd History
of Enterprise IT                            of Enterprise IT
                   Consumerization of IT
                   Cloud Computing



              ‘‘The future is here.
                   It's just not widely distributed yet ’’

                   William GIBSON
                                                                                       | Architecture Week
                                            Trying to Understand the Intersection between Business & technology
                                                                            © 2011 Capgemini. All rights reserved.   2
1st History: Initial Construction of IS
Business people                                     Productivity                   Transactions
do not understand technologies
                 The IT org is the owner       Applications automate tasks
IT is rare, expensive                            The tasks we know [as must be done]
and complex                                                         Project by project
 Highly technical Culture                             Hundreds of applications in silos
 Fortress of specialists
                                                                     More & more expensive

  Decision based on
                                                              Cost center
                                                                             Cost savings within IT
  Cost of Build
Build to last
        Unique size                                    Black Box
                                                              Cascading
                            Contract based   relationship Long Cycles
                                                       Order takers
                                                                                                   | Architecture Week
                                                        Trying to Understand the Intersection between Business & technology
                                                                                        © 2011 Capgemini. All rights reserved.   3
Struggling to deliver business & technology alignment

                Alignment implies a waterfall process
                 Decide on a Business Strategy


                 Build your technology on that foundation


                               TOO                       Shadow IT
                              SLOW


                                                                              | Architecture Week
                                   Trying to Understand the Intersection between Business & technology
                                                                   © 2011 Capgemini. All rights reserved.   4
Business demand for IT is changing


 Business people
 understand technology

        Technology Driven
        Business Differentiation
        & Transformation
                           Time To Value


                                                                      | Architecture Week
                           Trying to Understand the Intersection between Business & technology
                                                           © 2011 Capgemini. All rights reserved.   5
An Inspiring Case
Increase the revenues                             Support 2020 Program
coming from differentiating
Services to Airlines
Leveraging Airbus assets

      Engineering knowledge
      Fleet-wide perspective
      Information captured onboard the aircraft
      Capability to set industry standards to facilitate
      closer integration between Airlines, manufacturers
      & maintainers
                                                                                    | Architecture Week
                                       Trying to Understand the Intersection between Business & technology
                                                                        © 2011 Capgemini. All rights reserved. 6
| Architecture Week
Trying to Understand the Intersection between Business & technology
                                © 2011 Capgemini. All rights reserved.   7
A shift in mindset
Stop thinking:
We build a collection of applications
that support our business
           Application Silos


Start thinking:
We build our business using
technology platforms
              Time To Value
       Tools & Services allowing
               fast & continuous
        delivery of user features                                 A Copernican shift
                                                                                          | Architecture Week
                                               Trying to Understand the Intersection between Business & technology
                                                                               © 2011 Capgemini. All rights reserved.   8
5 ENABLING TECHNOLOGIES
                                               Engaging customers
                                  User
                                               Any Time Any Where Any Device
                               Experience



 Big Data         Big                              Social                      The
 delivers        Data                            Computing                     Conversation
Big Value               Creating Value                                         Economy

                        Time To Value

                     Cloud                  Business
 Everything is                              Process                  Total
                   Computing
       elastic                               Mesh                    Services

                                                                                                  | Architecture Week
                                                       Trying to Understand the Intersection between Business & technology
                                                                                       © 2011 Capgemini. All rights reserved.   9
Think differently about projects

                                        Technology Driven
                                        Business Differentiation
Automate the tasks                      & Transformation
we know [as must be done]
                                        Increase Business performance
                                        in complex working situations
       Usages are well known                                                     New Usages

    One can completely specify                     30% of the specifications
  the system before building it          are unknown the 1st day of the project
                                                          Agile project driven by
     Fixed price engagements                             bunisess value analysis
                  Long Cycles                                   Short Cycles
                                                                 & iterations
                                                      New engagement models

                                                                                              | Architecture Week
                                                   Trying to Understand the Intersection between Business & technology
                                                                                   © 2011 Capgemini. All rights reserved.   10
Agile Development Process
The “agile” approach consists in                     Business
implementing functions by “business”         Collaboration
priority, with “continuous” flexibility               IT
and acceptance of business change

        Deliver & test early
 to build the right software




                                                                                         | Architecture Week
                                              Trying to Understand the Intersection between Business & technology
                                                                              © 2011 Capgemini. All rights reserved.   11
Business Value Driven Process
       High Priority
                                           Backlog sprint
                                           During each iteration, the top priority
                                           items get implemented
Items with a high
priority are detailed

                                            New items are integrated
                                            with their priority level

                                            Items in the backlog can be
                                            reprioritized at any time
Items with a low
priority are described
in a simple way                             Items can be removed
                                            from the backlog at any time
        Low Priority
                         Product Backlog
                         Requirements expressed from the user perspective
                                                                                                      | Architecture Week
                                                          Trying to Understand the Intersection between Business & technology
                                                                                           © 2011 Capgemini. All rights reserved.   12
TRADITIONAL PROJECTS ARE LIKE A CANNON BALL
Assumptions :
  The customers know what they want
  The developers know how to build it
  Nothing will change along the way




                                                      Source: Henrik Kniberg
                                                                                          | Architecture Week
                                               Trying to Understand the Intersection between Business & technology
                                                                               © 2011 Capgemini. All rights reserved.   13
AGILE IS LIKE A HOMING MISSILE
Assumptions:
 The customers discover what they wants
 The optimal architecture is emerging
 Things change along the way




                                                        Source: Henrik Kniberg
                                                                                            | Architecture Week
                                                 Trying to Understand the Intersection between Business & technology
                                                                                 © 2011 Capgemini. All rights reserved.   14
Business demand for IT is changing


 Innovations

                   Social Apps

        Consumerization of IT
     New usage models            Extreme Usability

 Empowered
                                            Self service



                                                                                  | Architecture Week
                                       Trying to Understand the Intersection between Business & technology
                                                                       © 2011 Capgemini. All rights reserved.   15
Fast changing consumer technology landscape


                In 1993, iPad 2
                would have been among the
                top 30 supercomputers
                in the world




                                                                           | Architecture Week
                                Trying to Understand the Intersection between Business & technology
                                                                © 2011 Capgemini. All rights reserved.   16
Extreme Usability, Self-service & Freedom of Choice

App Store                                   Bring Your Own
1-click browse / install / use               DEVICE
                                       APPLICATION




                       Empowered Users
                                                                                     | Architecture Week
                                          Trying to Understand the Intersection between Business & technology
                                                                          © 2011 Capgemini. All rights reserved.   17
Vision
What if Apple were to develop business applications?




                 Jobs' approach to the future of computing:
                 Make everything simpler, more universally usable,
                 and less constrained by the narrow orthodoxies of
                 the tech industry.
                                                                                   | Architecture Week
                                                      Speakers' Handbook, Arnaud Buisne, v1.2 - 26/08/2011
                                                                        © 2011 Capgemini. All rights reserved.   18
User Experience
         Like something Apple could have built

Great user
experience

                                                   • Users can accomplish
                                        Useful       their goals.

                                                   • Users can easily
                                        Usable       perform tasks.

   It is what business                             • Users enjoy their
                                       Desirable
      users demand.                                  experience.




                          It is what IT must deliver.

                                                                    | Architecture Week
                                                               Enterprise Applications in 2011
                                                         © 2011 Capgemini. All rights reserved.   19
Consumerization of IT
       Consumer Technology is more and more influencing the
       enterprise world with employees forcing an unprecedented
       pace of change.
                                      CIOs Surveyed on Tablet Usage


                       2011



                        2010

Morgan Stanley, “Tablet Demand and Disruption”, February 14, 2011
                                                                                                                 | Architecture Week
                                                                      Trying to Understand the Intersection between Business & technology
                                                                                                      © 2011 Capgemini. All rights reserved.   20
A Big Shift in mindset for Enterprise IT



Keep technology
diversity in check to
keep costs in control.


                         Harness the technology
                         ideas and initiatives of your
                         empowered employees.




                                                                                | Architecture Week
                                     Trying to Understand the Intersection between Business & technology
                                                                     © 2011 Capgemini. All rights reserved.   21
New Capabilities on the Technology side




                                         Everything
          Cloud Computing                  is elastic




                                                                         | Architecture Week
                              Trying to Understand the Intersection between Business & technology
                                                              © 2011 Capgemini. All rights reserved.   22
Chief Financial Officers
               love
               Cloud Computing !




            No investment before use.
     Pay for what you need, when you need.
Instead of investing in rigidity, you buy flexibility.
                                                                                     | Architecture Week
                                          Trying to Understand the Intersection between Business & technology
                                                                          © 2011 Capgemini. All rights reserved.   23
Business Executives
love
Cloud Computing !

Source:
HfS Research and London School
of Economics, Oct 2010
846 Entreprises


                                                                            | Architecture Week
                                 Trying to Understand the Intersection between Business & technology
                                                                 © 2011 Capgemini. All rights reserved.   24
By 2015, 50 % or more of NEW enterprise IT spend
will be Cloud-based or Hybrid.
By 2015, 65 % or more of NEW enterprise IT workloads
will be Cloud-based or Hybrid.
By 2015, 25 % or more of TOTAL enterprise IT workloads
will be Cloud-based or Hybrid.
SaaS is driving adoption. PaaS enables custom &
composite solutions.

                                                                                 | Architecture Week
                                      Trying to Understand the Intersection between Business & technology
                                                                      © 2011 Capgemini. All rights reserved.   25
Cloud Computing & Innovation
                                   Culture of Preliminary Analysis
10-15 years ago,                   Limitation: Our capability to
                                                     elaborate ROI studies
experimenting was expensive        Afraid of:            Errors in ROI studies




Experimenting costs as much as     More value for the time spent
                                   More value for the euro spent
(or sometimes less than)           Limitation: Our capability to manage
the analysis                                        experimentations
                                   Afraid of:       Have lost an opportunity
                                                    to experiment
                                   Culture of Observation allowing
                                   fast learning and adjustments
                                                                                      | Architecture Week
                                           Trying to Understand the Intersection between Business & technology
                                                                           © 2011 Capgemini. All rights reserved.   26
Cloud Sourcing – New IT Supply Chain

          Business People are a new buying center for
          Enterprise Technology

          Several Cloud Service providers will be used
             Cloud Service Providers

                                                        Total Cost

                                                                              Entry
                 Cloud
                                Enterprise                                    Run

                                                                              Exit


                                                                                   | Architecture Week
                                        Trying to Understand the Intersection between Business & technology
                                                                        © 2011 Capgemini. All rights reserved.   27
IT organizations must change


A Capacity oriented IT org
                                  Data Centers            X 000 m.d. for projects

                                                                        Process

                                   IT Standards             Demand Management
                                                               Build & Run

A Business Services            Business Services & KPIs
                               Less technology selection &
oriented   IT org              more business support
Focus will shift to Business   Integrating, monitoring & supporting
                               Internal & external services
empowerment.                   Value through governance, orchestration
Encourage Innovation or        & innovation
Expect to be bypassed !        Short Cycles – Dynamic service provider
                                                                                        | Architecture Week
                                             Trying to Understand the Intersection between Business & technology
                                                                             © 2011 Capgemini. All rights reserved.   28
IT role in business leverage of technology
                                                 Business’s use of technology
                                Business
           Business               self-
             self-             provisioned
          provisioned                         Business
                                                self-
                                             provisioned
                        IT provisioning of
                                 IT
                          technology for
                            provisioned
                             business
            Business
              self-                Business
           provisioned               self-
                                  provisioned
                         Business
                           self-                    Innovation will x3 from 5% to 15%
                        provisioned                 Vendor mngt will x2 from 10% to 20%
                                                    Enterprise Arch will x2 from 10% to 20%
Source:                                             Risk mngt will increase from 10% to 15%
                                                                                                       | Architecture Week
                                                            Trying to Understand the Intersection between Business & technology
                                                                                            © 2011 Capgemini. All rights reserved.   29
2 years ago the goal of the CIO was
                                            to cut costs and keep the lights on

        A perfect storm
  at the intersection of
Business & Technology
   …but a positive one
                                                      Business empowerment
                                                      Dynamic Service Provider
            Business People
            understand the value of                   Encourage Innovation or
            Technology                                Expect to be bypassed
Think differently                           CIO & IT org need to change
            Use new technologies and                   Build a new governance or
            new IT supply chain for                    Expect to be a cost center
            competitive advantage
                                                       From steward to strategist
            Co-invention / construction                or revolutionary
                                                                                                | Architecture Week
                                                     Trying to Understand the Intersection between Business & technology
                                                                                     © 2011 Capgemini. All rights reserved.   30
www.capgemini.com

The information contained in this presentation is proprietary. ©2010 Capgemini. All rights reserved

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Trying to understand the intersection between Business & Technology

  • 1. Trying to Understand the Intersection between Business & Technology jean-francois.caenen@capgemini.com Chief Technology Officer Capgemini France
  • 2. Big changes are happening at the intersection between Business & Technology Macro Conditions 1st History New Business models 2nd History of Enterprise IT of Enterprise IT Consumerization of IT Cloud Computing ‘‘The future is here. It's just not widely distributed yet ’’ William GIBSON | Architecture Week Trying to Understand the Intersection between Business & technology © 2011 Capgemini. All rights reserved. 2
  • 3. 1st History: Initial Construction of IS Business people Productivity Transactions do not understand technologies The IT org is the owner Applications automate tasks IT is rare, expensive The tasks we know [as must be done] and complex Project by project Highly technical Culture Hundreds of applications in silos Fortress of specialists More & more expensive Decision based on Cost center Cost savings within IT Cost of Build Build to last Unique size Black Box Cascading Contract based relationship Long Cycles Order takers | Architecture Week Trying to Understand the Intersection between Business & technology © 2011 Capgemini. All rights reserved. 3
  • 4. Struggling to deliver business & technology alignment Alignment implies a waterfall process Decide on a Business Strategy Build your technology on that foundation TOO Shadow IT SLOW | Architecture Week Trying to Understand the Intersection between Business & technology © 2011 Capgemini. All rights reserved. 4
  • 5. Business demand for IT is changing Business people understand technology Technology Driven Business Differentiation & Transformation Time To Value | Architecture Week Trying to Understand the Intersection between Business & technology © 2011 Capgemini. All rights reserved. 5
  • 6. An Inspiring Case Increase the revenues Support 2020 Program coming from differentiating Services to Airlines Leveraging Airbus assets Engineering knowledge Fleet-wide perspective Information captured onboard the aircraft Capability to set industry standards to facilitate closer integration between Airlines, manufacturers & maintainers | Architecture Week Trying to Understand the Intersection between Business & technology © 2011 Capgemini. All rights reserved. 6
  • 7. | Architecture Week Trying to Understand the Intersection between Business & technology © 2011 Capgemini. All rights reserved. 7
  • 8. A shift in mindset Stop thinking: We build a collection of applications that support our business Application Silos Start thinking: We build our business using technology platforms Time To Value Tools & Services allowing fast & continuous delivery of user features A Copernican shift | Architecture Week Trying to Understand the Intersection between Business & technology © 2011 Capgemini. All rights reserved. 8
  • 9. 5 ENABLING TECHNOLOGIES Engaging customers User Any Time Any Where Any Device Experience Big Data Big Social The delivers Data Computing Conversation Big Value Creating Value Economy Time To Value Cloud Business Everything is Process Total Computing elastic Mesh Services | Architecture Week Trying to Understand the Intersection between Business & technology © 2011 Capgemini. All rights reserved. 9
  • 10. Think differently about projects Technology Driven Business Differentiation Automate the tasks & Transformation we know [as must be done] Increase Business performance in complex working situations Usages are well known New Usages One can completely specify 30% of the specifications the system before building it are unknown the 1st day of the project Agile project driven by Fixed price engagements bunisess value analysis Long Cycles Short Cycles & iterations New engagement models | Architecture Week Trying to Understand the Intersection between Business & technology © 2011 Capgemini. All rights reserved. 10
  • 11. Agile Development Process The “agile” approach consists in Business implementing functions by “business” Collaboration priority, with “continuous” flexibility IT and acceptance of business change Deliver & test early to build the right software | Architecture Week Trying to Understand the Intersection between Business & technology © 2011 Capgemini. All rights reserved. 11
  • 12. Business Value Driven Process High Priority Backlog sprint During each iteration, the top priority items get implemented Items with a high priority are detailed New items are integrated with their priority level Items in the backlog can be reprioritized at any time Items with a low priority are described in a simple way Items can be removed from the backlog at any time Low Priority Product Backlog Requirements expressed from the user perspective | Architecture Week Trying to Understand the Intersection between Business & technology © 2011 Capgemini. All rights reserved. 12
  • 13. TRADITIONAL PROJECTS ARE LIKE A CANNON BALL Assumptions : The customers know what they want The developers know how to build it Nothing will change along the way Source: Henrik Kniberg | Architecture Week Trying to Understand the Intersection between Business & technology © 2011 Capgemini. All rights reserved. 13
  • 14. AGILE IS LIKE A HOMING MISSILE Assumptions: The customers discover what they wants The optimal architecture is emerging Things change along the way Source: Henrik Kniberg | Architecture Week Trying to Understand the Intersection between Business & technology © 2011 Capgemini. All rights reserved. 14
  • 15. Business demand for IT is changing Innovations Social Apps Consumerization of IT New usage models Extreme Usability Empowered Self service | Architecture Week Trying to Understand the Intersection between Business & technology © 2011 Capgemini. All rights reserved. 15
  • 16. Fast changing consumer technology landscape In 1993, iPad 2 would have been among the top 30 supercomputers in the world | Architecture Week Trying to Understand the Intersection between Business & technology © 2011 Capgemini. All rights reserved. 16
  • 17. Extreme Usability, Self-service & Freedom of Choice App Store Bring Your Own 1-click browse / install / use DEVICE APPLICATION Empowered Users | Architecture Week Trying to Understand the Intersection between Business & technology © 2011 Capgemini. All rights reserved. 17
  • 18. Vision What if Apple were to develop business applications? Jobs' approach to the future of computing: Make everything simpler, more universally usable, and less constrained by the narrow orthodoxies of the tech industry. | Architecture Week Speakers' Handbook, Arnaud Buisne, v1.2 - 26/08/2011 © 2011 Capgemini. All rights reserved. 18
  • 19. User Experience Like something Apple could have built Great user experience • Users can accomplish Useful their goals. • Users can easily Usable perform tasks. It is what business • Users enjoy their Desirable users demand. experience. It is what IT must deliver. | Architecture Week Enterprise Applications in 2011 © 2011 Capgemini. All rights reserved. 19
  • 20. Consumerization of IT Consumer Technology is more and more influencing the enterprise world with employees forcing an unprecedented pace of change. CIOs Surveyed on Tablet Usage 2011 2010 Morgan Stanley, “Tablet Demand and Disruption”, February 14, 2011 | Architecture Week Trying to Understand the Intersection between Business & technology © 2011 Capgemini. All rights reserved. 20
  • 21. A Big Shift in mindset for Enterprise IT Keep technology diversity in check to keep costs in control. Harness the technology ideas and initiatives of your empowered employees. | Architecture Week Trying to Understand the Intersection between Business & technology © 2011 Capgemini. All rights reserved. 21
  • 22. New Capabilities on the Technology side Everything Cloud Computing is elastic | Architecture Week Trying to Understand the Intersection between Business & technology © 2011 Capgemini. All rights reserved. 22
  • 23. Chief Financial Officers love Cloud Computing ! No investment before use. Pay for what you need, when you need. Instead of investing in rigidity, you buy flexibility. | Architecture Week Trying to Understand the Intersection between Business & technology © 2011 Capgemini. All rights reserved. 23
  • 24. Business Executives love Cloud Computing ! Source: HfS Research and London School of Economics, Oct 2010 846 Entreprises | Architecture Week Trying to Understand the Intersection between Business & technology © 2011 Capgemini. All rights reserved. 24
  • 25. By 2015, 50 % or more of NEW enterprise IT spend will be Cloud-based or Hybrid. By 2015, 65 % or more of NEW enterprise IT workloads will be Cloud-based or Hybrid. By 2015, 25 % or more of TOTAL enterprise IT workloads will be Cloud-based or Hybrid. SaaS is driving adoption. PaaS enables custom & composite solutions. | Architecture Week Trying to Understand the Intersection between Business & technology © 2011 Capgemini. All rights reserved. 25
  • 26. Cloud Computing & Innovation Culture of Preliminary Analysis 10-15 years ago, Limitation: Our capability to elaborate ROI studies experimenting was expensive Afraid of: Errors in ROI studies Experimenting costs as much as More value for the time spent More value for the euro spent (or sometimes less than) Limitation: Our capability to manage the analysis experimentations Afraid of: Have lost an opportunity to experiment Culture of Observation allowing fast learning and adjustments | Architecture Week Trying to Understand the Intersection between Business & technology © 2011 Capgemini. All rights reserved. 26
  • 27. Cloud Sourcing – New IT Supply Chain Business People are a new buying center for Enterprise Technology Several Cloud Service providers will be used Cloud Service Providers Total Cost Entry Cloud Enterprise Run Exit | Architecture Week Trying to Understand the Intersection between Business & technology © 2011 Capgemini. All rights reserved. 27
  • 28. IT organizations must change A Capacity oriented IT org Data Centers X 000 m.d. for projects Process IT Standards Demand Management Build & Run A Business Services Business Services & KPIs Less technology selection & oriented IT org more business support Focus will shift to Business Integrating, monitoring & supporting Internal & external services empowerment. Value through governance, orchestration Encourage Innovation or & innovation Expect to be bypassed ! Short Cycles – Dynamic service provider | Architecture Week Trying to Understand the Intersection between Business & technology © 2011 Capgemini. All rights reserved. 28
  • 29. IT role in business leverage of technology Business’s use of technology Business Business self- self- provisioned provisioned Business self- provisioned IT provisioning of IT technology for provisioned business Business self- Business provisioned self- provisioned Business self- Innovation will x3 from 5% to 15% provisioned Vendor mngt will x2 from 10% to 20% Enterprise Arch will x2 from 10% to 20% Source: Risk mngt will increase from 10% to 15% | Architecture Week Trying to Understand the Intersection between Business & technology © 2011 Capgemini. All rights reserved. 29
  • 30. 2 years ago the goal of the CIO was to cut costs and keep the lights on A perfect storm at the intersection of Business & Technology …but a positive one Business empowerment Dynamic Service Provider Business People understand the value of Encourage Innovation or Technology Expect to be bypassed Think differently CIO & IT org need to change Use new technologies and Build a new governance or new IT supply chain for Expect to be a cost center competitive advantage From steward to strategist Co-invention / construction or revolutionary | Architecture Week Trying to Understand the Intersection between Business & technology © 2011 Capgemini. All rights reserved. 30
  • 31. www.capgemini.com The information contained in this presentation is proprietary. ©2010 Capgemini. All rights reserved