Jean-Francois Monfette

Montreal, Canada Area, Quebec Canada

Advisor, Demand Generation and Marketing Automation

I am working hard to become a digital business expert by constantly widening my skill set. I began by studying web analytics, SEO and online marketing. Then I explored conversion rate optimization, which lead me to read about fascinating subjects like user experience, persuasion architecture, A/B testing and landing page design. As a web analytics specialist at the BDC, I build dashboards and reports to analyze our website and social media data, cost per conversions and the return on advertising investments. I also suggest optimization ideas to increase BDC.ca’s contribution to the success of Canadian entrepreneurs. Currently, I am taking a deep dive in lead nurturing and marketing aut...